Anti-Consumption

This master’s thesis investigates product experiences from the perspective of industrial design within the framework of beyond sustainability. The study questions conventional sustainability approaches and explores how design can develop alternative relationships between designers, materials, products, and nature. Focusing on interior equipment products as a sample product family, the research examines how experiential and material-based design strategies can encourage more meaningful and responsible interactions between users and products.

In this research, we examine the practices through which consumers negotiate fun experiences within the context of young adults' engagement with video games. We use a combination of projective techniques and semi-structured interviews for collecting data. Based on a grounded theory analysis of our empirical data, we identify three strategies: dynamic goal-setting, limited mastery and building intertextual linkages that consumers deploy to construct fun. These strategies highlight the dual importance of marketer generated and consumer-centric resources in the construction of fun.

In an era marked by hyperconnectivity and digital saturation,
this study explores the phenomenon of feature phone adoption
as a form of digital detox among Indonesian users. Drawing
on a micro-netnographic methodology, the research analyses
user-generated commentary on a high-engagement
Instagram post by a verified media outlet, examining the
discursive meanings and affective tensions underpinning the
rejection of smartphones. Unlike temporary digital fasting or
app-based self-regulation, the adoption of low-tech devices
represents a more radical, embodied, and symbolically
charged act of consumer resistance. Thematic analysis reveals
that this behavioural shift is driven by emotional exhaustion,
a desire for cognitive clarity, and a search for authenticity in
digitally saturated environments. By foregrounding culturally
situated narratives from a mobile-first emerging market, the
study challenges dominant techno-optimist assumptions and
contributes to theoretical conversations on digital
minimalism, anti-consumption, and youth technology
cultures. The findings offer both conceptual insight and
practical implications for international marketers,
particularly in designing psychologically attuned and
culturally resonant strategies within emotionally fatigued
digital landscapes. This research advances a more nuanced
understanding of technological agency, centred not solely on
innovation and access, but on intentional disconnection and
value-based simplicity.

19 Mart sonrası yaşadığımız süreç beraberinde bir dizi tartışmaları ve yeni mücadele deneyimlerini getirdi. Yeni dediğimize bakmayın, bu mücadele deneyimleri elbette “ilk” defa yaşanmıyor. Ama süreç “gençliğin isyanı” olarak var olduğu için gençler açısından yenidir. Haliyle bu deneyimlerin görünenin arkasındaki gerçeği tartışmaya vesile olmasını umut ettiğimiz için değerli hocamız Aslı Odman ile söyleşmek istedik. Kamusal alan ve müşterekleri, “Mülksüzleştirme Ağları” çalışmasını, boykot deneyimlerini ve emekçi sınıfların rolünü sorduk. İyi okumalar diliyoruz.

The development of the digital environment in most areas of business has led to an increase in deceptive practices and unconventional behaviors. With the advancement of the digital environment, unconventional channels have emerged, leading to various risks such as life, financial, and behavioral risks affecting individuals and businesses. Marketing operations face significant challenges without the presence of the digital
environment, which serves as a crucial marketing platform. Certain profit-driven individuals exploit this expansive environment for fraudulent and unethical business practices. To curb criminal activities in the marketing sector, this study aims to introduce an anti-marketing model tailored for online and digital businesses and provide practical solutions. It seeks to address the gaps in the extant literature that have remained almost
untouched by researchers.

Gündemimizde ne var?

Elbette ki moda, ama sürdürülebilir moda...
Birazcık değinelim bu kavrama...
Kaynakları kendi çıkarları doğrultusunda hoyratça kullanan kapitalist düzen sürdürülebilirlik kavramının da suyunu çıkardı, kavramı tüketim toplumunun kullanımına uyarladı, kuşkusuz ki yine kendi çıkarlarını gözeterek
ve bu aralar sıkça pompalıyor kamusal alana sürdürülebilir moda tanımlamasını...
Ne imiş? Artan kumaş parçalarını değerlendirerek ürettikleri giysileri almalıymışız.
Haydi canım sen de!
Giymek istediğim her şey bende, senin vitrinlerinde değil, benim giysi dolabımda... Yıkar, ütüler, söküğü varsa diker, giyerim yıllarca ve sürdürülebilir ön ekini alsa da moda, evde neyim varsa gözüm onda... Bilmelisiniz ki yeni dünya düzeninin aldatıcı, yalancı kavramları; beni elinizden kaçırdınız en sonunda!
Haydi kızlar sizler de düşmeyin bu tuzaklara, evdeki giysi dolabınızda neler varsa, işte onların her birisi en son moda! Hem de sürdürülebilir bir süreçte, sürekli olarak, siz yaşadıkça !
Güle güle giyin, sağlık ve mutlulukla!
Sonuç olarak nasıl ki kendi başımızın çaresine bakmak zorunda bırakıldık şu küresel salgın sürecinde, işte bundan böyle her alanda ve her anlamda; bakacağız başımızın çaresine, yeter ki gölge etmesinler başka ihsan istemeyiz biz de şu Sinoplu Diyojen gibi...

Buffeted by the twin forces of postmodern cultural shifts and momentous technological developments, the conceptual structure of marketing that had crystallized during the 1960s and 1970s is being strained. This article analyses the impact of postmodernism and of new information technologies on the conceptual foundations of marketing. Six main areas of challenge are identified. Cases that illustrate the technology-driven cultural shifts, affecting the very foundation of marketing, are presented. Key Words • business process • consumers • globalization • marketing organization • markets • modernity • post-consumer • postmodern 123 Volume 6(2): 123-162

This essay examines the concept of greed through the lens of both the Bhagavad Gita and modern psychology, highlighting its detrimental effects on individuals and society. Drawing on case studies such as Antony Worrall Thompson's theft, Bernard Madoff's Ponzi scheme, and Lance Armstrong's doping scandal, the essay illustrates how unchecked greed leads to moral degradation, personal suffering, and societal harm. The Bhagavad Gita identifies greed as a spiritual ailment, emphasizing detachment and contentment as remedies. Modern psychological research supports these teachings, linking greed to insecurity and dissatisfaction. The essay concludes by advocating for practices such as mindfulness and gratitude and focusing on intrinsic goals as antidotes to greed, offering a pathway toward personal fulfilment and societal well-being.

This study proposes that cynicism as self-authenticating act based on the experiences of South Korean consumers in traditional cultural district of Insa-dong, Seoul. Korean nationalism is suggested as a condition that makes consumers engaged in the consumption of the inauthentic, which leads to the reproduction of hegemonic Korean nationalism.

The purpose of this article is to comprehensively review of the complex phenomenon of brand hate. We aim to consolidate existing knowledge on brand hate by examining its nature, antecedents, outcomes, management strategies, and the personality traits of brand haters. A systematic review of brand hate literature is conducted, focusing on identifying the key triggers of brand hate, which include negative experiences, ideological mismatches, and symbolic incongruence. The review also delves into the behavioral consequences of brand hate, such as brand avoidance, brand switching, negative word-of-mouth, and brand retaliation. Methodological approaches used in brand hate research, including surveys, qualitative methods, mixed methods, and experiments, are discussed, providing a comprehensive overview of the research designs employed. Furthermore, the theoretical frameworks and models applied to analyze brand hate, such as the triangular theory of hate and self-congruity theory, are examined. The review reveals that brand hate is a multifaceted concept with various triggers and behavioral outcomes. It also highlights the prevalence of survey-based research methodologies in this field. The review sheds light on the theoretical foundations that underpin brand hate research and presents a comprehensive picture of the existing knowledge. This study contributes to the existing body of knowledge on brand hate by synthesizing key findings and underlining gaps in the literature. It emphasizes the importance of conducting cross-cultural and cross-industry studies and adopting machine learning-based methodologies in future research. Additionally, the review underscores the significance of brand hate management strategies and their implications for brand practitioners. This review offers both a roadmap for future research and practical insights for brand management in the context of brand hate.

ketim toplumu, tüketicilik, postmodernism, küreselle me ve tüketim-kar tl (anti-consumpt rman n felsefi kayna , modernizm and postmodernizm aras ndaki benzerlik ve farkl klar ortaya koymaktad r. Ana hat olarak, postmodern çerçevedeki tüketici sat n-al m davran lar ndak karma kl n etkileme yönetimi (impression management) teorisinden kaynaklan p, tüketim kar l (anticonsumption) hareketi ile sonuçlanmas n Geleneksel tüketici ara t rmalar n bir post modern dünya anlay nda, tüketici davran bilimleri çerçevesinde, tüketim-kar tl e ilimi inceleyen ara t malara duyulan ihtiyaç belirlenmektedir.

L’estrategia ha esdevingut un discurs dominant a l’hora de prendre decicions en l’empresa i al voltant de l’empresa i altres organitzacions. Tanmateix, els aspectes discursius de l’estrategia han captat poc l’atencio dels investigadors i, encara menys, dels que practiquen aquesta activitat discursiva. Per a omplir aquest buit en part, examinem el discurs estrategic des de la perspectiva de l’Analisi Critica del Discurs. Concretament, tractarem de mostrar en termes concrets com pot contribuir l’Analisi Critica del Discurs a entendre plenament les implicacions socials i societals del creixent us del discurs estrategic en diferents tipus d’organitzacions. Esbossarem tres importants arees de recerca empirica. Primer, reflectim les implicacions ideologiques del discurs estrategic, l’analisi del qual es crucial per a entendre el significat complet d’aquest tipus de discurs. En segon lloc, argumentem que es important prendre seriosament els aspectes legitimadors i naturalitzadors dels disc...

In this presentation, the passion of creative collectivities of consumers is theoretically nested within a hierarchical system in which they differentiate themselves through it from the passive consumption of other members of the same collectivity, and of consumer culture cast in general terms. Consumer-aided content creation is now the order of the day, and this research examines collections of conspiring consumers who create and distribute actual mass culture, attempting to unpack why this occurs, how it is taking form, and what the implications are for scholars of consumer research and marketing.