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Behavioural Science

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Behavioural Science is the interdisciplinary study of human behavior, integrating insights from psychology, sociology, anthropology, and economics to understand how individuals and groups make decisions, interact, and respond to their environments. It aims to analyze and predict behavior patterns through empirical research and theoretical frameworks.
lightbulbAbout this topic
Behavioural Science is the interdisciplinary study of human behavior, integrating insights from psychology, sociology, anthropology, and economics to understand how individuals and groups make decisions, interact, and respond to their environments. It aims to analyze and predict behavior patterns through empirical research and theoretical frameworks.
B.L.I.N.D.: Business Learning in the New Decade is Book One of The BDM Leadership Model by Professor Dr. Desmond Cheah Swee Cheong. This sample preview introduces the central idea of the book: many leadership failures do not begin with... more
This study explores the relationship between menstruation, emotional experiences, consumer behaviour, and emotional branding. The research aimed to examine how emotional changes during menstruation influence comfort-seeking behaviour,... more
Facility maintenance is widely recognised as central to educational quality, yet public secondary schools across Sub-Saharan Africa continue to operate with buildings and equipment in various states of disrepair. Chronic underfunding and... more
Globally, gender-based violence is a social menace that has broken many marriages. Meanwhile, the mass media, especially newspapers, are change agents championing the eradication of this problem. Newspapers play a key role in raising... more
From students fidgeting in class with their minds wandering out the window, to office workers frequently zoning out in front of their screens and suffering from low efficiency; from opening a book with full determination only to lose... more
Visceral adiposity (VAT) is a central determinant of cardiometabolic disease risk, strongly associated with insulin resistance, systemic inflammation, and cardiovascular morbidity (Després, 2012; Fox et al., 2007; Neeland et al., 2019).... more
Performance of medical students is influenced by negative emotionality as a personality dimension. It is therefore important to develop awareness and understanding of the existence of this dimension in their personalities of Medical... more
Traditional time management frameworks operate on the assumption that structured planning and disciplined scheduling produce effective outcomes universally. However, mounting evidence from practice and emerging research suggests that... more
The UN is one of the biggest actors in the international system and plays a pivotal role. The UN was established in 1945 to promote international cooperation, maintain international peace and security, promote economic and social... more
This paper examines the relationship between the classical four-temperament frameworks: sanguine, choleric, melancholic and phlegmatic and observable driving behaviours on public roads. Drawing on personality psychology, traffic behaviour... more
I. The "Ordeal" of the Visible In the yellow-and-blue labyrinth of a local Department Store, the "Human Machine" finally achieved total decoupling from the physical plane. A woman stood directly beneath a massive, high-contrast yellow... more
This study examines postgraduate students' attitudes toward Artificial Intelligence (AI) in academic contexts through a cognitive-affective-behavioural framework. With the rapid integration of AI in higher education, understanding how... more
The term "Japa," a Yoruba slang meaning migration or leaving one's country in search of greener pastures, has become a rapidly growing phenomenon among Nigerian youths and middle-aged individuals. In contemporary Nigeria, migration... more
This talk examines how engineering behaviour sits at the intersection of AI, climate change, and the hidden economics shaping health decisions. It argues that health outcomes are not only driven by clinical evidence but by incentives,... more
Behavioural science helps you understand how students form habits, respond to feedback, and build trust, which makes it a practical tool for inclusive pedagogies, assessment for learning, and data-informed teaching. This contribution... more
This white paper presents the findings from the initial application of the AURIS Identity System, a structured behavioural framework designed to improve awareness, response control, and consistency in daily behaviour.
The work posits that fairness ideals can be pluralized as against past studies of singular fairness ideal, particularly, in the face of production and investment. The study juxtaposes the position that people often shift away from the... more
Sexual dimorphism in human fat distribution is well documented, with men tending toward greater visceral adiposity and women more commonly storing fat subcutaneously, particularly in gluteofemoral regions. These patterns are primarily... more
In this paper, the researcher will analyze the performance of a privacy committed data pipeline against a standalone centralized one on large data behavioral analytics. The findings indicate that privacy controls introduce small overheads... more
This paper develops a systems-based analysis of the relationship between global warming, human adaptation, and visceral adiposity, with particular emphasis on the implications for metabolic health and pre-diabetes. Rather than treating... more
The paper (NEW VERSION) investigates the whatness of a human being. Essential features are viewed from interrelated points of neuroscience, philosophy, physiology, quantum mechanics, psychology, communication and computation. One chapter... more
Traditional models of Business Administration often prioritize structural efficiency over the psychological and ethical autonomy of human capital. This article proposes the Holistic Emancipation Framework (HEF) as a prerequisite for... more
A poignant story about the villainy of vanity exemplified by the lives of a grey-haired man and a middle-aged woman involved in a providential encounter.
This study examines how social media use affects university students’ concentration during real-time study sessions. Using a mixed-methods approach, data was collected from over 100 students through a structured questionnaire alongside... more
This paper argues that sighthounds do not contradict canine domestication but expose the limits of simplified domestication models. Drawing on Samantha Weigt's discussion of domestication as a long, functional, and socially consequential... more
This chapter per the authors, examines the role of behavioural law in shaping AI governance, integrating ethical principles with regulatory frameworks. Drawing on behavioural economics, it analyses how cognitive biases and human-AI... more
Following a series of research and refinement, I sought to challenge ordinary perception of the phenomenon, to give insight or present a different perspective into the formation of thought itself. I have finalized on this phenomenon and... more
Student misbehaviour in the classroom is a challenge for many teachers. The aim of this study is to identify the main behavioural problems and highlight the Positive Discipline techniques used by teachers in primary classrooms. The study... more
The Fernan–Mead Layered Integration Model (FMLIM) is a conceptual framework developed within the author’s Emotional Behavioural Awareness (EBA) framework describing how behavioural patterns and identity responses emerge through... more
The Acknowledge-Accept-Act (AAA) method is a structured behavioural recognition and response sequence developed within the author's Emotional Behavioural Awareness (EBA) framework. The method defines a process through which individuals... more
The objective of this study is to synthesize global evidence on vaccine hesitancy determinants in rural communities and evaluate intervention strategies for improving immunization coverage in underserved populations. A comprehensive... more
This study major objective is to provide model of explaining the corporate image, customer perceived value and customer acceptance of Islamic micro finance with religiosity as moderating variable. Many people and organization can benefit... more
Eric J. Needham's (2026) recently published paper, "The Coherence Problem: A Structural Ethics for Human-AI Relational Interaction", offers a psychologically grounded diagnosis of a genuine lacuna in contemporary AI ethics. By shifting... more
Contemporary discourse on artificial intelligence is paralysed between two positions that are, in their different ways, philosophically indefensible. The first treats AI as an existential threat whose approaching agency justifies... more
Saudi Arabia's Vision 2030 has accelerated structural reform and investment across the healthcare sector, positioning private hospital groups as central actors in delivering national objectives for quality, efficiency and financial... more
Dominant explanations of human cognitive evolution emphasize encephalization, tool use, or fire control as primary drivers of expanding intelligence. This paper proposes an alternative emphasis: that the emergence of habitual bipedal... more
Emotional expression is multifaceted -expression is determined both by a person's reaction to an event and by the attempt to manipulate this expression for strategic reasons in social interaction." . In this paper we present some thoughts... more
The main objective of this project is to develop an Embodied Conversational Agent able to receive and to handle certain kinds of feedback, backchannel and interruptions from the user. We plan on modeling and implementing the sensing,... more
This chapter deals with the communication of persuasion. Only a small percentage of communication involves words: as the old saying goes, "it's not what you say, it's how you say it". While this likely underestimates the importance of... more
Sağlıklı ve güvenli bir çalışma ortamında çalışmak tüm çalışanların en temel hakkıdır. Gelişen teknoloji ile çalışma ortamındaki tehlike ve riskler çeşitlenerek artmaya devam etmektedir. Bazı sektörler doğası gereği daha fazla tehlike ve... more
Human decision-making is shaped by cognitive representations, emotional processes, and neural mechanisms that frequently diverge from rational models of choice. Classical work by Kahneman and Tversky demonstrated that decision outcomes... more
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