Business discourse

Social media has become an essential educational tool nowadays. Most existing research on digital learning in EFL contexts has primarily focused on traditional classroom-based instruction and less attention has been paid to social media platforms. The present study aims to fill the gap by using social semiotics to analyze four Instagram posts: two from BBC Learning English (@bbclearningenglish) and the other two from Learn English with Emma (@englishwithemma). Instagram posts are classified as multimodal texts with participatory and representational elements. The study adopts Kress and van Leeuwen's (2005) Social Semiotic Multimodal Framework to analyze four purposely selected posters by answering the following research questions: What representational meanings are created by Instagram posts meant to assist EFL learners? What is the relationship between interactive meanings and Instagram posts and their EFL audiences? How might compositional meanings enhance Instagram's overall efficacy as a multimodal teaching tool for English as a foreign language? The findings reveal that meaning can be produced using a range of semiotic resources such as linguistic content, visual aspects, and interactive components. They also show that the order of text, visuals, and user engagement all affect how meaning is created. Finally, Instagram posts use metafunctions to increase the student's engagement, and also to improve language comprehension by using Instagram outside the traditional classroom.

This article explores the communicative architecture of educational marketing discourse, focusing on how higher education institutions construct relational proximity, institutional ethos, and audience engagement through strategic language use. Drawing on speech act theory, politeness frameworks, metadiscourse analysis, and multimodal discourse theory, the study examines how universities perform relational work and simulate dialogic exchange in promotional texts. It introduces the concept of promotional interpersonalization to describe the strategic use of conversational tone, inclusive language, and dialogic structures aimed at humanizing institutional voice. The article also considers platform-specific adaptation and the integration of visual-verbal resources in digital environments. By foregrounding the pragmatic and multimodal dimensions of educational marketing, the study proposes a conceptual framework for analyzing promotional discourse as a dynamic act of interaction, persuasion, and identity negotiation.

This study explores how metaphors are perceived when used to promote customer focus as an organizational value in the corporate discourse of modern Russian service organizations. A sociolinguistic survey based on an original questionnaire was conducted among 150 respondents from 50 cities across Russia (average age: 45). The data were interpreted from linguistic and psychological perspectives. The findings reveal that the metaphor “customer focus is theater” is largely rejected, whereas “customer focus is love” is strongly preferred. This preference reflects a shift toward humanistic and altruistic values in service culture, emphasizing sincerity, empathy, and genuine care over performative or scripted behavior. The results contribute to the understanding of cognitive metaphor as a tool of discursive influence and clarify semantic relationships between key concepts in organizational communication.

This study examines communicative practices of a group of South Korean adults conducting self‐organized English practice to develop their oral competence in English. In the context of globalization, these young Koreans organized a study group that practiced English‐mediated communication as a means of selfdevelopment—a collective discourse in South Korea that encourages individuals to make relentless efforts to develop oneself. However, in this study of communicative practices in a study group, I found that members of the group endorse not only such a societal discourse but also the making of locally-based social relationships among the people sharing similar values and goals. I interpret the instances of simultaneous English–Korean use as translanguaging and examine the interactional sequences where Korean terms of address/reference come into the English-based communication, which can be read as a flexible embracement of the locallyrooted social relations within the practice of a g...

Introductions to research articles establish the context of the study and present its rationale and objectives. Hence, research article introductions serve as an important guide, enabling readers to fully explore the research paper's potential. This importance incites the need to cultivate insights into the ideal scholarly writing practices. To the best of our knowledge, there is a lack of studies investigating the rhetoric in research article introductions in social sciences. This paper employed a comparative approach to investigate the thematic choices and patterns of thematic progression in the introductions to anthropology research articles written in English by Saudi English writers and Anglophone academic writers. Utilizing Halliday's systemic functional linguistic approach and the Daneš thematic progression model, we analyzed 14 research article introductions authored by Saudi English writers and Anglophone academic writers. The findings revealed that both groups exhibit quantitative and qualitative similarities in their thematic choices. Nonetheless, we observed notable differences in thematic progression usage between the two groups. Despite these variations, both groups employed thematic progression patterns and contextual frames for similar rhetorical functions. This finding highlights the importance of targeting English-language instruction. By addressing specific areas of variation, educators can help Saudi English writers improve their academic writing proficiency and facilitate their integration into the scholarly community.

Introductions to research articles establish the context of the study and present its rationale and objectives. Hence, research article introductions serve as an important guide, enabling readers to fully explore the research paper's potential. This importance incites the need to cultivate insights into the ideal scholarly writing practices. To the best of our knowledge, there is a lack of studies investigating the rhetoric in research article introductions in social sciences. This paper employed a comparative approach to investigate the thematic choices and patterns of thematic progression in the introductions to anthropology research articles written in English by Saudi English writers and Anglophone academic writers. Utilizing Halliday's systemic functional linguistic approach and the Daneš thematic progression model, we analyzed 14 research article introductions authored by Saudi English writers and Anglophone academic writers. The findings revealed that both groups exhibit quantitative and qualitative similarities in their thematic choices. Nonetheless, we observed notable differences in thematic progression usage between the two groups. Despite these variations, both groups employed thematic progression patterns and contextual frames for similar rhetorical functions. This finding highlights the importance of targeting English-language instruction. By addressing specific areas of variation, educators can help Saudi English writers improve their academic writing proficiency and facilitate their integration into the scholarly community.

Purpose-This study aims to explore the effectiveness of Halliday's (2014) Systemic Functional Linguistics (SFL) for translator education. It aims to enhance translation education research by following an interdisciplinary approach where SFL is used as a translation pedagogical tool. Design/methodology/approach-The sample of the study (n 5 66) comprised translation students at King Saud University. A quasi-experimental pretest-posttest design with control and experimental groups was used. The intervention activities encompassed analyses of texts at three levels: the register level (field, tenor and mode), the semantic level (ideational, interpersonal and textual metafunctions) and the lexico-grammar level (transitivity, mood and modality, and theme). For triangulation purposes, the participants' perceptions were collected through a questionnaire. The instructor's observations were collected using a reflective journal. Following Creswell and Creswell (2018), a convergent mixed methods approach was employed (qualitative analysis for the reflective journal, and quantitative analysis for the tests and questionnaire). Findings-The results provide empirical insights about how SFL is beneficial for translator education. It assists students by reducing errors in meaning transfer or strategic errors. Research limitations/implications-Further studies can investigate SFL in other translation fields since every field has its specific features. Practical implications-This paper includes practical implications for facilitating SFL for translation education. It provides detailed instructional material on how to implement SFL in every lesson for a translation course. Originality/value-This paper fulfils the need to support English-Arabic translator education by finding an objective tool to analyze the source text and justify translation choices.

This corpus-based study investigated handwritten argumentative essays versus ChatGPT-generated essays written by two groups of EFL Saudi undergraduate business students. The aim was to compare the use of circumstances and processes and their associated participants, employing Halliday's (2014) Systemic Functional Linguistics framework. Since students rely on ChatGPT in writing, examining how the integration of ChatGPT influences their linguistic choices is pertinent. Identifying the most common transitivity process used in students' writing would contribute to pedagogical interventions that improve students' writing abilities and foster successful communication. Thirty-eight Saudi EFL undergraduate business students were randomly selected from the English Language Skills Department, Common First Year, King Saud University. The study used an experimental design with a control group and an experimental group. The participants were required to write an argumentative essay about whether or not money is a true indicator of the success of a business. Nineteen of the participants used ChatGPT as a tool in writing, and the other half did not. To calculate the number of clauses, the UAM Corpus Tool was used and the transitivity analysis was done manually. Results showed that the relational process was the most frequently used transitivity process in the control group essays. The participants identified and described the concepts they mentioned while writing. However, the material process was the experimental group's most frequently used transitivity process. The participants referred to their experiences while getting information from ChatGPT, leading them to use the material process. The current study focused on providing valuable insights into undergraduate business students' writing. Further studies can investigate different levels of students and other types of essays using ChatGPT.

English proficiency is absolutely necessary for Indonesian students to succeed in international competition. Some English lessons relatively difficult to be comprehended by Indonesian students are related to tenses and aspects. There must be creativity in teaching, such as incorporating the lessons in the form of a comic book. A comic is a way of communication favored by many people, ranging from children to young adults, like college students. It communicates ideas through pictures and words. The study aims to design a comic as a learning medium of tenses and aspects in English. The educational comic is expected to support government program in improving English education, especially the students' understanding of Tenses and Aspects. It uses a qualitative method. Data concerning difficulties encountered by students in understanding tenses and aspects are collected through observation, literature reviews and interviews. Then the collected data are processed into a comic by applying management and design theories. The result of this study is a bilingual, full-color comic book containing a theory of English tenses and aspects included in daily activities and heroic stories that are inspiring for students.

While a lot of attention has been paid to online branding and the construction and communication of a company’s identity via its website, there is only very little research that looks at the processes involved in these activities from a discourse analytical perspective. This article aims to address this gap by conducting a case study of innocent, a UK producer of fruit juices. Combining corpus analytical tools with discourse analytical techniques and considering both text and multimodal features, we explore some of the strategies through which innocent creates a set of inter-related and closely intertwined identities on its website, thereby constructing the company’s brand image. However, our findings also reveal that some of the company’s identity claims (especially in relation to being an inclusive and welcoming ‘family’) are relativised and to some extent contradicted by the discursive processes through which these claims are articulated.

บทความนี้มีวัตถุประสงค์เพื่อเปรียบเทียบโครงสร้างประโยคในภาษาไทยและภาษาเกาหลี ทั้งในแง่ของความเหมือนและความต่าง อันจะนำไปสู่ความผิดพลาดในการศึกษาภาษาไทยของนักศึกษาเกาหลีและการศึกษาภาษาเกาหลีของนักศึกษาไทย และจะแสดงความคิดเห็นเกี่ยวกับงานวิจัยโครงสร้างประโยคในภาษาเกาหลีและภาษาไทยของ ฌองส์ ฮวัน ซึง (Jung Hwan Seung, 2536) รวมทั้งในตอนท้ายจะนำเสนอแนวความคิดผ่านมุมมองคนไทยซึ่งเป็นของผู้เขียนเอง และนักวากยสัมพันธ์คนอื่น ๆ ประกอบ จึงน่าจะเป็นประโยชน์แก่ผู้เรียนทั้งชาวไทยและชาวเกาหลี หรือผู้สนใจงานวิจัยทางวากยสัมพันธ์

This article aims to comparative study of Thai and Korean syntax in both similarities and difference, that reflect the problems and errors form language interference Thai student and Korean student and aims to review on the research "A Comparative Analysis of Thai and Korean Syntax" of Jung Hwan-Seung (2536), including to the end to present a concept about Thai and Korean syntax of Thai aspect. It would be useful to both in Thai student and Korean student or interested about research of syntax.

This quantitative study investigated the impacts of Learning Management Systems' (LMS) sociolinguistic and psychometric factors on students' English and translation proficiency and communicative competence. The participants were enrolled at the College of Languages and Translation, Imam Mohammed Ibn Saud Islamic University (IMSIU), Riyadh, Saudi Arabia. The results highlighted the positive experiences students had with the LMS platforms, with a notable frequency of (79.6%). Additionally, a significant percentage (86.2%) affirmed the effectiveness of these platforms in aiding them in achieving academic objectives. However, (52%) indicated that students consistently or often faced challenges when using technology. The findings highlighted improvements in various areas, including linguistic abilities (71.7%), translation skills (73.7%), social skills (62.5%), and psychometric abilities (70.3%), emphasizing the role of online environments in fostering effective communicative skills. The study also revealed the benefits of language and translation technology for students, with (84.1%) using computer-assisted translation, (82.9%) engaging in dubbing and voice translation, and (75.6%) utilizing language audio/video resources. Positive impacts on proficiency and communicative competence were evident, with frequencies of (74.4%) and (69.1%), respectively. These findings underscore the positive influence of technology on language and translation learning, emphasizing communicative approaches that enable students to develop competencies based on language socialization and real-time translation practices. The study recommends ongoing technology training for students and advocates for the use of psychometric tools embedded in LMS to encourage self-assessment and independent learning. The study's significance lies in understanding the intricate relationship between cognition, educational technology, and language and translation learning, particularly in the context of higher education.

In both English and Arabic, creating clear and readable texts hinges on the concept of cohesion. This cohesion works by using internal references (endophora) and external references (exophora). English tends to favor pronouns, substitution, and ellipsis to keep things concise, whereas Arabic often opts for repeating words and using conjunctions, placing more importance on clarity than on brevity. This difference in structure poses difficulties for Arabic speakers as they learn English, particularly in ESL/EFL contexts. They frequently grapple with using pronouns accurately, picking up on implied links within the text, and understanding ellipsis, all of which can impede their ability to craft coherent English writing. This paper delves into how these two languages utilize internal and external referencing and the roles these play in communication. Applying Systemic Functional Linguistics (SFL) and comparative discourse analysis, it determines typical cohesion-related challenges Arabic speakers encounter. The study suggests practical classroom approaches to improve students' cohesive ability, including direct teaching on reference, contrastive practice, and real-text training. Through the integration of linguistic comparison with classroom practice, this paper provides useful recommendations for ESL/EFL teachers. It equips them with hands-on tools and techniques to enhance students' reading and writing abilities by enhancing their command of cohesive devices.

The objective of this research articles is to study MarkeeShop's sales style in online shopping culture. by studying from the MakeeShop in Platform Facebook account name MakeeShop by selecting 3 live clips with more than 500,000 views, the results of the study found that MakeeShop's sales style in online shopping culture It appears that there are 3 types and analyzed using the concept of verbal style, which are: Casual style, Intimate style, Consultative style, Frozen style and Formal style. The results of the study found that 1) Casual style, including the use of pronouns to call customers and self-Using repetitions to emphasize the customer and the use of comfortable spoken language for short, easy-to-understand, showing friendliness to the customers. 2) Intimate speech, such as the use of slang words that are rarely found in the products of MakeeShop. The use of suffixes, which is the highlight of the seller when talking about the product. and the use of words known to specific groups to communicate knowledge between buyers and sellers. And 3) Consultative style, used in professional conversations Q&A between customer and seller using the Internet as a medium to build intimacy sociability and discussing and agreeing on purchasing products through applications, all 3 types of speech, are important to the culture of selling products online as well.

This paper analyses the merits and demerits of the Japanese style of management. Japan is one of the few countries industrially advanced Its greatness and wealth are due to various industrial activities based on technological prompt application and innovation. This in turn directly or indirectly connected with their history and cultures dominated by family attachment that have contributed much to the constant and wonderful success in promoting National programme with the tools of the Japanese style of management. The Japanese management is based on four pillars. They are Lifetime employment; Seniority based wage and promotions. Community attachment found in company in vertical, reciprocal and bottom up decision-making. Lifetime employment is connected with the school leavers and youngsters. These school leavers are taken to the organization and trained by the senior managers. The management s training of the employees is for team working rather than being task oriented. Creation of the groupism lead to harmony and conformity, together with increase in the productivity. However, this system is not followed in all organizations and by all employees. A noteworthy defective feature of it is that training is given only in one aspect by which the employees could not develop their full capabilities. The benefit of this training is that it makes the employees loyal to the Company and its Heads. So it has its weakness in the individual development. Since the wages is directly related to seniority in the Japanese management system, the management does not lose the employees who were trained by the company. However, these talents do not receive priority in this system. A Iso, as the majority of the Japanese are engaged in farming from the historical time. So. their community feel ings and group spirits are noticeable and observable. In this way, Japan has its own system of management. It is very useful and has many advantages, though it has some weak points, which do not affect the society: j n (he field of its Socio, economic development.

Instagram is currently the object of linguistic research in various fields. For linguistic socio-semiotic research, Instagram is valuable, particularly for its multimodality. The methodological basis of the article is the
theory of register, which is a tool of social semiotics. The article specifically examines Instagram as a subject
of linguistic socio-semantic research and proposes a general methodology for analyzing the interpersonal
function, using Queen Rania’s official Instagram profile as a case study. It explores this profile as a multimodal
virtual situational context of communication, comparing it to official websites.
As a virtual social context, Instagram provides its users with access to the implementation of three
meta-functions: interpersonal, ideational and textual.
The purpose of the article is to identify the relevant multimodal parameters of tenor of Instagram
profiles and to compare them with websites in Arabic and English. Additionally, the article aims to describe
the case characteristics of tenor of the official profile of Queen Rania of the Hashemite Kingdom of Jordan
within the context of social semiotics. To describe tenor of the Instagram profile in comparison with the
official websites in Arabic and English of Queen Rania, the following social parameters were stratified: social
status, social role, and situational social role. The study has accomplished the following tasks: a review of
current socio-semiotic research, which examines the functions of the language system in the context of
their emergence; a consideration of M. Halliday’s provisions, which describe variations in language use as a
combination of semantic resources influenced by contextual variations; and the practical application of the theory of register. Additionally, the concept of “multimodal discourse” of Instagram as
an object of linguistic socio-semiotic research is examined, and a general methodology for describing the
interpersonal function of an Instagram profile as a multimodal virtual situational context of communication
is proposed.

This paper investigates the ways in which sport analysts on Nigeria radio stations employ lexical cohesive devices in their discourse. It analyses the utterances of the sport analysts to ascertain the manifestations of reiteration and collocation as lexical cohesive devices. Five presentations from five different radio stations are examined in the study. Four of the presentations are presentations on football, boxing, basketball, and Formula 1 racing, while the fifth presentation deals with disputes among football stakeholders in Nigeria. The study transcribes audio presentations of sports analysts on the radio into written texts using the Gail Jefferson procedure of transcription. These written texts serve as the data for the study. The texts are analysed using Halliday and Hasan's model of lexical cohesion. The study discovers that reiteration is demonstrated through repetition, synonym/near synonym, antonym, hypernym, hyponym, holonym-meronym relations. Lexical items that are reiterated cut across one-word items which belong to content class, as well as phrases, and a few instances of clauses. Collocation is reflected in the commentaries through complimentary, converse, and links. This is possible because words co-occur with one another in order to enhance linear semantic representation. It is therefore recommended that sports analysts on the radio ensure that they are in constant connection with current trends in the languages that they use for communicating with their audience.

The purpose of this study is to investigate how knowledge is construed by integrating multimodal texts in English Students' Final Project Reports, especially in the results and discussion section. Therefore, the qualitative data were obtained from the results and discussion section of English Students' Final Project Reports published in 2022, Politeknik Negeri Bandung. In analyzing the data, Systemic Functional-Multimodality Discourse Analysis (SF-MDA) was employed. The SFL framework was used in investigating verbal texts that were supported by visual texts. The visual texts were studied by applying MDA. Both frameworks were applied to find out the intersemiosis relation of verbal and visual modes. The results show that the students used tables and graphs to support their claims in the verbal texts. However, the intersemiosis of the modes is divergent. It is implied that the students were not aware yet of the function of the visual mode in their final project reports. This study can be a reference to improve students' academic writing.

The present study deals with metafunctional diversity of thematic relations i.e. ideational, interpersonal and textual in English and Urdu. The objectives are: (1) to describe the functional significance particular to thematic progression (McCabe, 1999) of thematic structures in the English and the Urdu texts, and (2) to discuss how effectively the English thematic structures have been translated into Urdu. The English text Things Fall Apart by Achebe (1994) and its Urdu translation, Bikharti Duniya by Ullah (1991) have been annotated through the annotation scheme of the UAM Corpus Tool (O`Donnell, 2008). The annotated English and Urdu clauses are analyzed to discuss their thematic structures. The results show that the functional significance and thematic progression patterns are identical, but because of the unmotivated displacement of themes, the translation choices become ambiguous. To resolve ambiguities, possible translation choices have been suggested.

This study examines the evolvement of tourism professionals’ perceptions, ideas, and attitudes towards communicative skills and digital competence before and after travel restrictions due to COVID-19 in Extremadura, Spain. Specific information is provided by analysing 50 tourism professionals’ answers in two surveys, complemented by semi-structured interviews with three participants in 2019 and 2022. This instrument of analysis constitutes a qualitative approach to evaluate respondents’ appraisal of professional communication developments in tourism. This type of approach in professional communication connects with LSP (Languages for Specific Purposes) interests and scopes (Yamauchi & Orr 2008; Anthony 2018).
Three sub-areas are analysed in professional communication, derived from the literature: Linguistic competence, digital media/genres, and IT use. The appraisal of each section is evaluated in terms of their relevance for professional communication according to informants’ scores. Significant and non-significant findings are derived from respondents’ answers after three years. Their scores and comments can be also contrasted by gender, age, levels of studies, and job positions.

Several studies on metadiscourse zero in on how genres show nuances of linguistic features that reside in various structures depending upon the linguistic exigencies of language for specific purposes. Inquisitive on how these nuances are demonstrated through a repertoire of metadiscoursal
features in a highly contextualized discourse, this paper explores how metadiscourse resources are utilized in aeronautics and aerospace engineering and how these facilitate the development of a well-composed text in the field of aviation. Using Hyland and Tse’s (2004) and Hyland’s (2005, 2010) analytical frameworks for interactive and interactional resources, a corpus of thirty research articles comprising 125,298 words
published in the Journal of Aeronautics and Aerospace Engineering was scrutinized. As revealed in the study, the investigated metadiscourse markers resembled Hyland and Tse’s (2004) and Hyland’s (2005, 2010) findings in terms of interactive and interactional markers, which contain similar features of academic writing such as formality and objectivity; however, in the use of interactional resources, it yielded a finding that supports informality through the use of self-mentions. The quantitative analysis yielded a higher frequency of interactive markers than interactional markers across the thirty articles. This argues that writers in aeronautics and aerospace engineering articles essentially employ more interactive resources than interactional resources, suggesting that these writers are primarily concerned with making their text more cohesive while being responsible for establishing an interpersonal stance toward both the propositional contents and the audience of the text. The findings of the present study provide pedagogical implications as to how writers in the field of aeronautics and aerospace engineering can effectively compose their articles through the strategic use of metadiscoursal markers.

The increasingly growing relevance and attractiveness of business and corporate discourses as an object of study by researchers, can be attributed to placing discourse in the heart of business activities aimed at profit maximization through successful negotiations, productive communication at meetings, building lasting relationships with all stakeholders via improved communication practices at workplaces, the marketplace, stock exchanges and anywhere business is concerned. This paper aims at revealing some consistent pragmalinguistic strategies used in corporate discourse and its role in promoting corporate image and identity. Annual reports, being a powerful tool for building a strong motivation, involvement and bond between the company and its stakeholders, served as a study material. Through a detailed discourse analysis based on the annual reports of some companies, we focus on the use of the most common linguistic and pragmatic strategies by the speech writers for projecting the desired image and influencing the target audience's decisions. The paper findings come to verify the existing opinions on the complex and multilayered nature of corporate discourse and eventually increase the target audience's competence of correctly decoding the received information.

Departing from systemic functional linguistics (SFL), this
study, which represents preliminary findings, asserts that ellipsis in
the Qurʾān, as a grammatical cohesive device, does not occur
frequently. Arabic linguistics, for its part, has approached ellipsis and
continues from exclusive intra-sentence relations governed by
syntactic rules. Understood as such, ellipsis does not contribute to the
cohesiveness of text― a notion absent in the Arabic linguistic
tradition. To compensate for the contribution of ellipsis to text, the
Qurʾān employs two other strategies: the cohesive relationship of
reference and stylistic techniques. The study shows that SFL-based
ellipsis analysis is more productive and useful for understanding the
mechanisms of text building elements than the syntactic approach.
However, more research is required to obtain thorough knowledge of
ellipsis in the Qurʾān, which will eventually contribute to the theory of
ellipsis in the Arabic language.

This study probes into the associated lexical signifiers that are constituted to achieve cohesion by the sports presenters on the radio. The study examines the occurrence of each lexical signifiers in the presentations made by sport presenters on the radio stations. The lexical signifiers are categorised into reiteration and collocation. Reiteration comprises repetition, synonym/near synonym, antonym, hypernym-hyponym relation, co-hyponym, and holonymmeronym relation while collocation consists of complementary, converse, and link schema. The study employs Saussurean's model of language structure as the theoretical background for exhuming the associated lexical signifiers that are constituted in the study. Thirty sport presentations were randomly selected from five radio stations as data for analysis in this study. The presentations were recorded and afterwards transcribed to examine the exhibitions of the constituted lexical signifiers. The results from the analysis show that reiteration is more actively engaged by the sport presenters than collocation. Repetition is the most prominent form of reiteration just as complementary is the most recurrent form of collocation in the study. The study suggests that radio presenters should ensure mutual balance between the semantic and cognitive processes that they deploy in their presentations.

We find an increased interest in the concept of employee engagement within the area of organizational and corporate communication. Employee engagement is an umbrella term for a number of cognitive, emotional and physical aspects (Kahn, 1990) of relating positively to one’s work, and research within this area has mostly connected employee engagement to organizational productivity and effectiveness. In this paper, we suggest a new approach to employee engagement by relating it to employee communication and placing it within dialogue theory (Buber, 1970) combined with Bamberg’s (1997) positioning theory. Our case is a strategy meeting on the topic of how a corporate philosophy devised by top management and entitled “Business Kind2Mind” is interpreted by managers and what they view is the best way to implement the philosophy within subsidiaries. Theorizing engagement dialogically enables a shift from instrumental perspectives to a more interpretive approach in which true mutuality entai...

This paper outlines the representational and interpersonal manifestations of gesture within a larger study (Amundrud, 2017) examining the linguistic and multimodal characteristics of the individual feedback consultation (IFC) classroom curriculum genre (Christie, 2002), found within two Japanese tertiary EFL courses. In IFCs, teachers and students discuss issues concerning student work and teachers sometimes provide suggestions for improvement. This paper describes two systems of REPRESENTING ACTION and INTERPERSONAL ACTION (Lim, 2011). Actions made representational meanings corresponding to Processes and Participants in language through the two language contextualization principles of intersemiotic concurrence and semiotic metaphor; intersemiotic concurrence describes semiotic equivalence between language and another mode, and semiotic metaphor describes how the semiotic content of language shifts the functional significance of gestural action. Actions for offering and accepting student work in the Opening and Closing stages of the IFC genre made interpersonal meanings through the language contextualization principles of intersemiotic concurrence and intersemiotic polysemy, which is how different modes can create distinct yet contextually connected meanings. This paper surveys the study, describes the main features of these two systems of gesture in the IFC genre, and discusses their implications.

Business communication online has developed over time due to the constant change of modern communication technologies. Researchers affirm that digital technologies have both positive and negative impact on business communication. Creativity in business communication turns to be crucial in the realization of business opportunities. However, it is linked not only to imagination or original ideas. It also means innovation and innovativeness, the use of innovative digital technologies that help to fuel great ideas, enhance critical thinking, open new ways to business ambitions. The study is devoted to the analysis of linguistic aspects in computer-mediated business communication. Two types of digital business discourse-e-mail and websites of insurance companies-are analyzed with the focus on their linguistic features. From the linguistic point of view computer-mediated business communication differs from conventional business communication and the use of lexicon (e.g. special formal and standard vocabulary) is critical in making this communication successful. Grammatical features of business language are also of great relevance. Stylistic features employed in business communication are also crucial since they help to provide emphasis, achieve clarity and freshness of expression. Linguistic elements of computer-mediated communication in e-mails and analysed websites do not always coincide. The analysis has shown that websites tend to be less formal and compared to e-mails are more exposed to creative linguistic expressions.

Business communication online has developed over time due to the constant change of modern communication technologies. Researchers affirm that digital technologies have both positive and negative impact on business communication. Creativity in business communication turns to be crucial in the realization of business opportunities. However, it is linked not only to imagination or original ideas. It also means innovation and innovativeness, the use of innovative digital technologies that help to fuel great ideas, enhance critical thinking, open new ways to business ambitions. The study is devoted to the analysis of linguistic aspects in computer-mediated business communication. Two types of digital business discourse – e-mail and websites of insurance companies – are analyzed with the focus on their linguistic features. From the linguistic point of view computer-mediated business communication differs from conventional business communication and the use of lexicon (e.g. special formal...