Key research themes
1. How do cognitive and motivational mechanisms, such as habit formation and self-control depletion, influence consumptive and impulsive buying behaviors?
This research area investigates the dual-process mechanisms underlying consumptive behaviors, emphasizing the interaction between habitual, automatic processes and deliberate goal-directed control. Studies explore how habits form through repeated behavior and how situational factors, such as stress and resource depletion, shift reliance toward impulsive consumption. Understanding these cognitive and motivational mechanisms is crucial for interventions aiming to reduce unhealthy or compulsive consumption.
2. How do individual differences and normative influences moderate impulsive and compulsive buying behaviors?
This theme explores how traits such as impulsivity, cognitive factors, and normative social evaluations shape impulsive and compulsive consumption patterns. Research highlights the role of personality, affect, and normative judgments in facilitating or inhibiting impulse purchases, as well as the distinction between compulsive buying tendencies and general impulsive buying. These insights inform psychological profiling and normative intervention strategies to mitigate maladaptive consumer behaviors.
3. What socio-cultural factors and financial literacy components influence consumptive behavior and its manifestations in modern society?
This theme addresses the broader socio-cultural and educational determinants of consumptive behavior, including materialism, hyperconsumption, and the role of financial literacy and attitudes. Studies analyze how societal values, media influences, financial knowledge, and digital payment technologies shape consumer habits and decision-making, highlighting the environmental, social, and individual impacts of excessive consumption and the potential for educational interventions.