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Donation Studies

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Donation Studies is an interdisciplinary field that examines the motivations, behaviors, and impacts of charitable giving and philanthropy. It encompasses quantitative and qualitative research methods to analyze donor demographics, psychological factors, and the effectiveness of fundraising strategies in various contexts.
lightbulbAbout this topic
Donation Studies is an interdisciplinary field that examines the motivations, behaviors, and impacts of charitable giving and philanthropy. It encompasses quantitative and qualitative research methods to analyze donor demographics, psychological factors, and the effectiveness of fundraising strategies in various contexts.

Key research themes

1. How do information framing and appeal content differentially influence donation decisions regarding willingness to give and donation amounts?

This theme investigates how the type of information presented to potential donors — specifically donor-related versus organization-related appeals — and the framing of donation choices (e.g., 'giving' vs. 'taking') affect the multidimensional aspects of donation behavior. It considers how distinct informational cues influence the initial decision to donate versus the amount given and explores potential interactive or backfire effects when multiple appeals are combined. Understanding these dynamics is critical for optimizing solicitation strategies and safeguarding donor autonomy in voluntary giving contexts.

Key finding: Demonstrated through four field experiments that donor-related information has a greater impact on whether individuals choose to donate, whereas organization-related information more strongly influences the donation amount.... Read more
Key finding: Identified that framing donation decisions as 'taking from a charity' rather than 'giving to a charity' significantly increases donation amounts, with the framing effect attenuating as more positive information about the... Read more
Key finding: Found that including donation menus suggesting higher giving amounts significantly increased average donations without affecting the likelihood of donating. Additionally, providing explicit payment instructions increased... Read more

2. What are the emotional and wellbeing consequences for donors and non-donors exposed to donation opportunities?

This theme focuses on understanding how donation opportunities impact not only donors but also non-donors in terms of emotions and overall well-being. It considers the hedonic benefits donors experience upon giving, the emotional costs or benefits to those who decline, and the net effect on the full population exposed to appeals. Key insights pertain to the psychological rewards of prosocial behavior and how donation appeals shape group-level affect, which has implications for the design of campaigns to balance donor engagement with community well-being.

Key finding: Found experimentally that large donors experience hedonic boosts from donating, which contribute to a net positive impact on well-being at the group level. Non-donors and low-donors report relatively fewer emotional benefits,... Read more
Key finding: Provided evidence that donors continue to give even when donations do not increase charity funding (pure warm glow giving), and that the option to take from charities is rarely exercised, indicating low levels of spiteful... Read more

3. How do cultural and individual donor characteristics influence donation preferences, motivations, and behaviors?

This research theme investigates how donor identity factors — including culture, religiosity, social norms, and demographic profiles — shape motivations for giving, preferences toward donation types (e.g., biomedical research vs patient care), and behaviors such as donating to identified individuals versus groups. This strand elucidates how sociocultural contexts modulate psychological mechanisms underlying donation decisions and the ethical debates around donor-recipient relationships, which inform tailored fundraising strategies and policy designs.

Key finding: Showed that cultural background modulates the identifiable victim effect: American participants exhibited higher sympathy and willingness to donate to identified individual victims versus groups, consistent with... Read more
Key finding: Through qualitative interviews with Finnish blood donors, identified that while donors generally hold positive attitudes toward donating blood for patient care, their willingness to donate for biomedical research is... Read more
Key finding: Found that semi-directed living donors in Israel tend to be married, middle-class, religious men from small communities, and do not significantly differ from directed living donors in social tolerance attitudes. These donors... Read more

All papers in Donation Studies

AimsTo explore the meaning of conscience for nurses in the context of conscientious objection (CO) in clinical practice.DesignInterpretive phenomenology was used to guide this study.Data sourcesData were collected from 2016 ‐ 2017 through... more
Background and objective: Solid organ donation remains low in Australia; however, donation after circulatory death (DCD) bolsters rates and is associated with good short-and long-term clinical outcomes among recipients, especially in lung... more
This was a pilot study as it used a newly devised survey tool to determine the views and attitudes of undergraduate nursing students to the shortage of organs for transplantation purposes, with this survey also gaining insight into any... more
Aims: To explore the meaning of conscience for nurses in the context of conscientious objection (CO) in clinical practice. Design: Interpretive phenomenology was used to guide this study. Data sources: Data were collected from 2016-2017... more
This is an open access article under the terms of the Creat ive Commo ns Attri bution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.
BackgroundCo‐production of research into public health services has yet to demonstrate tangible benefits. Few studies have reported the impact of co‐production on research outcomes. The previous studies of organ donation have identified... more
The critical pathway of deceased donation provides a systematic approach to the organ donation process, considering both donation after cardiac death than donation after brain death. The pathway provides a tool for assessing the potential... more
The critical pathway of deceased donation provides a systematic approach to the organ donation process, considering both donation after cardiac death than donation after brain death. The pathway provides a tool for assessing the potential... more
There has been a shift in the language of responsibility because the threat of malpractice litigation is encouraging physicians to assume a more responsible role in caring for their patients. Consequently, instead of paying attention to... more
The critical pathway of deceased donation provides a systematic approach to the organ donation process, considering both donation after cardiac death than donation after brain death. The pathway provides a tool for assessing the potential... more
The critical pathway of deceased donation provides a systematic approach to the organ donation process, considering both donation after cardiac death than donation after brain death. The pathway provides a tool for assessing the potential... more
This study investigated ethical conflicts experienced by intensive care unit (ICU) healthcare professionals working in a regional hospital, Limpopo province of South Africa. Setting: The study was conducted at a rural public regional... more
This study investigated ethical conflicts experienced by intensive care unit (ICU) healthcare professionals working in a regional hospital, Limpopo province of South Africa. Setting: The study was conducted at a rural public regional... more
The UK government and NHS Blood and Transplant have introduced a number of policies and organisational changes to the organ donation system following the 2008 recommendations of the Organ Donor Taskforce, which aim to increase the number... more
British Sociological Association Human Reproduction Conference, Lancaster
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