Investment scenario in India has undergone a sea change with entry of private players in Insurance Sector, advent of Information Technology, wide use of internet, increase in investor awareness with positive steps in statutes and on line...
moreInvestment scenario in India has undergone a sea change
with entry of private players in Insurance Sector, advent
of Information Technology, wide use of internet, increase
in investor awareness with positive steps in statutes and
on line trading in Capital Markets.
Insurance is perceived as need and investment as well
in Indian Scenario. Seventy eight per cent of the
households are aware of life insurance, only 24 per cent
households own a life insurance policy. The ownership
is 38 per cent among urban households but a low 19 per
cent among rural households (Rajesh Shukla, 2010).
Investments like Provident Fund and Insurance are
obligatory in nature. Investment in other avenues is chosen
by investor to satisfy obligations. Safety, Return,
Convenience, Trustworthiness are some important criterion
considered by investors.