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Rhetoric

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lightbulbAbout this topic
Rhetoric is the art of persuasion through effective communication, encompassing the study and practice of using language, symbols, and strategies to influence audiences. It involves analyzing the context, audience, and purpose of discourse to enhance clarity, argumentation, and emotional appeal in both spoken and written forms.
lightbulbAbout this topic
Rhetoric is the art of persuasion through effective communication, encompassing the study and practice of using language, symbols, and strategies to influence audiences. It involves analyzing the context, audience, and purpose of discourse to enhance clarity, argumentation, and emotional appeal in both spoken and written forms.

Key research themes

1. How is rhetoric's classical canon being re-evaluated and transformed to address legacy issues of exclusion and power?

This theme examines contemporary scholarly efforts to critically reconsider the ancient Greek and Roman foundations of rhetorical studies. There is substantial investigation into the ways the traditional rhetorical canon, grounded in Western, white, and male-centric perspectives, perpetuates hegemonic power structures and exclusions of marginalized voices. Researchers explore both the history of these exclusions and propose conceptual frameworks and methodologies—such as deconstructive readings and the notion of the 'secret in/of discourse'—to navigate, unsettle, and reconstruct rhetoric's disciplinary foundations toward a more inclusive and representative future.

Key finding: This work argues that rhetorical theory’s intellectual history largely operates as a citizenship narrative that normalizes normative, Western, and white-centric views of citizenship and political action. It finds that simply... Read more
Key finding: The paper illuminates the longstanding tension in rhetorical theory between classical critiques (e.g., Plato) that distinguish rhetoric as producing belief/opinion rather than knowledge, and contemporary moves that argue... Read more

2. What roles does rhetoric play in political legitimation, dissent, and international relations?

This theme explores how rhetoric operates as a strategic tool in political contexts to justify policies, mobilize publics, legitimize authority, and contest power. Rhetorical reasoning is examined through the prism of political projects, norms, and audience engagement both in domestic dissensus and international relations. Scholars analyze how rhetoric interacts with norms of different types (instrumental, institutional, moral) to influence political outcomes, and how dissenting voices strategically deploy rhetoric within complex socio-political environments.

Key finding: This study theorizes rhetorical reasoning as a process where political actors deploy rhetoric anchored in distinct norm types—institutional, instrumental, and moral norms—to advance political projects. It details how... Read more
by Ron Krebs and 
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Key finding: The paper conceptualizes legitimation—the public justification of policy—as a crucial component shaping grand strategy formulation and execution. It develops a model identifying when legitimation impacts political outcomes,... Read more
Key finding: Through rhetorical analysis of speeches by key Cameroonian politicians, the paper finds that dissenting voices strategically employ appeals based on emotion, logic, and pathos within a contested political environment. It... Read more

3. How do rhetorical devices such as invective, figurative language, and tropes function in literature and communication?

This theme investigates specific rhetorical figures and strategies—ranging from invective in ancient Greek tragedy to chiasmus in medieval literature and tropes in scientific theory—analyzing their roles in persuasion, plot development, audience engagement, and knowledge construction. Research explores how these devices release or escalate tension, guide narrative coherence, enrich meaning across distances in texts, and shape scientific conceptualization, thereby expanding rhetorical studies into literary and scientific domains.

Key finding: The paper demonstrates that invective in Greek tragedy functions both as a rhetorical tool to humiliate and shame and as a dramatic device to heighten emotional tension and facilitate catharsis. By analyzing invective acts... Read more
Key finding: Through extensive analysis of recurring stock phrases and their chiastic transformations in Malory’s Le Morte Darthur, the study uncovers the author's sophisticated use of rhetorical figures to create narrative coherence,... Read more
Key finding: This interdisciplinary article argues that theoretical challenges in particle physics, specifically the crisis of the principle of naturalness, partly stem from the limitations of rhetoric developed at macroscale when applied... Read more

All papers in Rhetoric

While it can be criticised for polemic and hyperbolic language, the casual and inconsistent use of statistics and the trailing of unsupported conspiracy theories, commentary on the use of CCTV analytics by campaigning groups and others... more
Tuwim’s approach to the “Jewish question” has already been analyzed by Polish and foreign scholars. The article is intended to consider some “survival strategies” of the Polish poet from a slightly different angle. In Poland, in the... more
This article covers a particular form of Wisława Szymborska conceptism, her Thought fugues, which turns the world's elements upside down and deconstructs them, uncovering their antinomies. The described reality takes the form of a... more
Perhaps by coincidence, 2005-6 appears to have been a high point for conferences on queenship as two similar collections from conferences held during that period, The Rule of Women in Early Modern Europe and Queens and Power in Medieval... more
This essay theorizes venatic taste as a mode of rhetorical invention: phronesis exercised as perceptual acuity, situated judgment, and ecological responsiveness. Modern Industrial Agriculture preempts three topoi-place, edibility, and... more
situation du genre (ou sous-genre) de la Vie en France pendant cette période, voir Catherine Volpilhac-Auger, « D'Histoire en Vie. La biographie parmi les genres de l'histoire (XVII e -XVIII e siècles) », in Sarah Mombert et Michèle... more
In spite of its Western European core, and due to its decidedly problem-oriented nature, as well as the constant refinement and broadening of its analytical tools, Critical Discourse Studies (CDS) has progressively become appealing to the... more
This paper aims at investigating the relationship between rhetoric and grammar through the study of some question-and-answer treatises. Starting from Cicero’s Partitiones oratoriae, the research will investigate the possible models – both... more
Reexamination of the causes and factors that led to the decline and military resurgence of the Eastern Roman Empire during its last war with the Sassanid Persia
Italy has been a country both of emigration and immigration. In a past historical period, the nineteenth century Risorgimento, which brought about the Italian Unification, our country experienced a varied migration flood towards Europe... more
This essay delineates the rhetorical strategies operative in the recent papal encyclical Magnifica Humanitas through a close reading of its textual organization, its selection of images and concepts, and its rhetorical pivots. The... more
The chapter introduces a novel method for identifying argument types (schemes) in multimodal arguments, called the ‘Multimodal Argument Type Identification Procedure’ (MATIP), based on the argument categorization framework of the... more
Kaiser Wilhelm II’s speech to a German contingent of the international expedition corps, sent to quell the so-called ‘Boxer Rebellion’ in 1900, is today remembered chiefly as an example of his penchant for boastful, sabre-rattling... more
This article reexamines the manuscripts and textual tradition of Moeris' lexicon, with particular attention to the so-called Vatican recension. It also discusses the structure of the lexicon and its relationship with the Ecloga of Thomas... more
Understanding the people we meet in the Letter to the Hebrews (hereafter: Hebrews) with Western concepts of personality is misleading. This is because people in today's Western society are different from those who lived in Mediterranean... more
In June 2009 the conference Changing Societies -Values, Religions, and Education took place at Umeå University. More than sixty participants from the Nordic countries as well as from other European countries came together. The keynote... more
Cette étude examine le rôle de la publicité dans le développement de la compétence argumentative des apprenants en classe de FLE (Français langue étrangère). Un corpus composé de 35 publicités a été constitué, parmi lesquelles trois ont... more
Alexander et al. (2023) reported that, between 2021 and 2022, there were 563 measures introduced by government officials aimed at restricting teaching about race and racism; of those, 241 were passed. Given this reality, there has never... more
Rhetoric, considered for a long time as reserved only for a verbal discourse, is applied to image in advertising. Rhetoric figures act on consumer responses to advertisement. This study proposes to verify, through experimentation, the... more
In this study, I set out to investigate the motivations and reasons which induce Muslims to invoke the recitation of Qur'anic verses in their ordinary discourse. Based on the analysis of the data complied, Muslims seem inclined to recite... more
In this study, I set out to investigate the motivations and reasons which induce Muslims to invoke the recitation of Qur’anic verses in their ordinary discourse. Based on the analysis of the data complied, Muslims seem inclined to recite... more
In 1951, Richard Ettinghausen, one of the founding fathers of the discipline of Islamic art history in the United States, explained, Muslim art can also have a special significance for the Muslim world of today. Since this is its one... more
The importance of mass media has increased as a result of the development of new communication technologies. By portraying only a portion of truth and via the constant repetition of the same visual and audio, the mass media affects our... more
The notion that art, like science, contributes to scholarly discourse remains a contentious issue in academic debate. However an increased interest in the visual image within intellectual inquiry and a shift in the scholarly position... more
Corruption is one of the crucial problems in Indonesia which until now has not been able to be addressed. Corruption occurs in almost all lines and structures of government, from the executive, legislative to judiciary, from government at... more
El Arauco domado, poema épico compuesto por Pedro de Oña y publicado en 1596, se ajusta a las convenciones de su género en el uso de la mitología clásica, a pesar de que el tema es contemporáneo y americano y de que su autor nunca salió... more
Dos notas sobre Quintiliano: genera causarum vs. genera rhetorices (Inst. 3, 3-4) y decorum estilístico vs. decorum moral (Inst. 11, 1) JORGE FERNÁNDEZ LÓPEZ Universidad de la Rioja Resumen: 1. Es casi un lugar común que los tres... more
Purpose The goal of this study is to explore how memes are used as tools to expose and shame corruption in Ghana. The Ghanaian media has used memes to criticize unhealthy governmental and social practices and advocated for alternative... more
The results of the project “Testing AI as a Rational Theologian” carried out from 2023 to 2024 show that leading chatbots powered by large language models, such as ChatGPT based on GPT-4o and Gemini based on Gemini 1.5, possess the core... more
Part of the Comparative Literature Commons, and the Critical and Cultural Studies Commons Dedicated to the dissemination of scholarly and professional information, Purdue University Press selects, develops, and distributes quality... more
مقدمة كتاب خرافة التقدمية في الأدب الإسرائيلي والذي تناول أحد تيارات الصهيونية الرئيسة وتمثلاته الأدبية، ووضعها في دائرة الدرس الثقافي الحر، من خلال قياس منظومة القيم التي يطرحها هذا التيار قياسا للمنظومة القيم الإنسانية التي تشمل الحق... more
Education for sustainable development (ESD) is increasingly being recognized as a critical element of education systems and facilitator of sustainable development. This is because its ultimate goal is to foster ideal teaching, learning,... more
El argumento por oposición fue identificado por la tradición dialéctica y retórica griega como esquema inferencial y estrategia persuasiva, y desde entonces ha mantenido una presencia sostenida en la retórica latina y en los tratados... more
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