Key research themes
1. How can Peircean semiotics and cinematic representation enable dynamic interpretation of urban spaces and societies?
This research area focuses on applying Charles S. Peirce's semiotic model, particularly within cinematic contexts, to develop a dynamic methodological framework for interpreting the complex representations of cities and societies through visual media. It addresses the challenges posed by the proliferation of visual content related to urban life, aiming to guide social scientists and humanities researchers in decoding multilayered image-signs and their socio-spatial meanings.
2. In what ways do semiotic landscapes and geosemiotic frameworks elucidate the social production, negotiation, and commodification of urban meaning?
This thematic cluster investigates how spaces in cities operate as semiotic landscapes densely inscribed with linguistic, visual, and symbolic signs that are integral to socioeconomic processes like gentrification, ethnic identity maintenance, and urban marketing. The geosemiotic perspective provides analytical tools to interpret how signs, images, and material inscriptions interact spatially to produce contested meanings and contribute to place-making, often intertwined with power relations and cultural negotiations.
3. How do symbolic representations of urbanity, including narrative modes and cultural inscriptions, reflect and shape evolving urban identities and social relations?
This research axis explores the role of metaphorical, narrative, and cultural semiotic practices in urbanism, wherein the city and its spaces are conceptualized and produced through symbolic mediation, including poetic practices, performative inscriptions like urban-human faces, and nostalgic reconstructions. These semiotic modalities interrogate how urban identities and power dynamics are negotiated and embodied through symbolic codes, aesthetic strategies, and community engagements.



