Key research themes
1. How can innovative data-driven tools and digital technologies enhance visitor impact assessment and management in cultural and archaeological tourism?
This theme explores the integration of emerging digital data sources, analytic techniques, and digital tools to improve the accuracy, timeliness, and scope of visitor impact assessments in cultural tourism settings. It addresses the shift from traditional survey methods to leveraging big data, crowdsourced feedback, web and mobile technologies, and predictive modeling to inform sustainable tourism policy and management. The relevance lies in optimizing cultural heritage site management with evidence-based, continuous monitoring approaches that support balancing visitor satisfaction with conservation needs.
2. What are the key socio-psychological factors shaping residents' perceptions and attitudes toward tourism impacts and how do these influence support for tourism development?
Understanding how local residents perceive the costs and benefits of tourism and how these perceptions form attitudes is critical for managing social impacts and gaining community support for sustainable tourism. This theme investigates theoretical and empirical insights into social exchange theory (SET) as a framework to analyze resident attitudes, highlighting measurement challenges of negative impact perceptions and the role of exogenous factors. The findings provide actionable insights for stakeholder engagement and policy design to mitigate social conflicts.
3. How can visitor behavior measurement and engagement assessment improve the management and sustainability of cultural heritage and museum experiences?
This theme focuses on advancing quantitative and qualitative visitor behavior assessments to optimize museum and cultural site experience design while supporting sustainable management. It includes methods for measuring precise visitor movement, engagement, time allocation, and satisfaction levels using meta-analytic data syntheses and visitor-centric engagement frameworks. These approaches enable managers to better design exhibitions, reduce crowding, and enhance meaningful cultural interaction.