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Most accessibility tools tell you your content is compliant. WCAG 2.2 checks pass, alt text is there, contrast is fine. But compliant and AI-ready aren't the same thing. The same content can pass every accessibility check and still be vague, inconsistent, or invisible to AI search platforms asking questions on your audience's behalf. The good news is that the rules make it usable for AI are largely the same rules that that make content usable for a screen reader. Structure, clarity, and consistency. You can solve two challenges with the same fixes. Read the full breakdown: https://lnkd.in/g_WXYS5Y #Accessibility #AIsearch #ContentStrategy #DigitalMarketing

We're #hiring a new Senior Quality Engineer - Metrics and Observability in Sydney, New South Wales. Apply today or share this post with your network.

Across higher education, prospective students used to AI tools expect instant answers, and when they don't get them on the institution's website, they default to Google or other AI search platforms. For a small college's team competing against universities with far bigger budgets, that's ground they can't afford to lose. Pacific Union College closed that gap with Squiz Conversational Search. Within two months, 97.6% of student questions got a direct answer, no dead ends. Plus, preparing content for AI gave the team clear insight into the content gaps holding back visibility, on and off their website. Read the full story: https://lnkd.in/g6NDY9Uz #HigherEducation #DigitalExperience #CaseStudy #DX

We're #hiring a new Senior Quality Engineer - Metrics and Observability in Melbourne, Victoria. Apply today or share this post with your network.

You show up in AI search. Then someone lands on your site. What happens next decides whether your digital experience holds together or falls apart. In our recent session on connected digital experiences, we walked through why visibility is only the first step, plus what changes once content strategy and discoverability, website and search navigation, and personalization actually work together. If you missed it live, the full recording, poll results and written Q&A are up now. 👉 Swipe through the key takeaways, then watch the full session: https://lnkd.in/gq6yY4KJ #DigitalExperience #AIsearch #MarketingStrategy

We're #hiring a new Senior Quality Engineer - Metrics and Observability in Brisbane, Queensland. Apply today or share this post with your network.

We had to steal this carousel from Nick Condon 💡 Perfection can a dangerous pursuit, killing momentum and keeping good work sitting in drafts. The best digital teams build progressively instead, shipping, testing with real users, and correcting course rather than waiting for flawless on the first go. Another point that stood out to us: design for recognition, not recall. People rely on mental models built over years, so when someone just needs a product to work, familiarity and experience beats "fancy design for the sake of it." 👉 Swipe through for Nick's five rules for how great digital teams operate. #DigitalExperience #Marketing #Content

Clearing is happening in the UK right now, which means thousands of students are getting their results, trying to work out what happens next (and perhaps panicking slightly). Toby Margetts asked our team what's the most interesting use case for Conversational Search during Clearing so far, and their answer highlighted that whatever the size or type of institution, student experience is what students actually want to know about. Things like: what's campus life actually like? What's the accommodation like? 🤔 All simple questions that many university websites aren't yet prepared to clearly answer. But the University of Greenwich website is, as we saw them solve this exact scenario during last year's Clearing. 👉 See how: https://lnkd.in/gUU72CQ3  #HigherEducation #DigitalExperience #ContentStrategy #AIsearch

We recently asked organizations where they stand in their digital experience optimization journey. Nearly half of teams are stuck on getting their content found by AI search platforms. Just showing up in AI search and Google results is proving more challenging than ranking on traditional SEO. Add to that a quarter of teams trying to fix content, search, and personalization all at once (and it's not going well). Not sure where to start? A good place is checking your content's AI visibility. 👉 See where your content stands, so you know what to fix first: https://lnkd.in/gFTnPU2J  #AISearch #ContentStrategy #DigitalExperience #DigitalMarketing

How does a junior actually become a senior once AI removes writer's block and most of the busywork? That's the question Alpha Solutions USA CTO Roland Villemoes put to our Squiz President of North America, Anthony Nigro. Here's Anthony's honest take: it still comes down to subject matter expertise, and learning to question what AI gives you rather than accept it. 🎥 A conversation worth watching if you're managing a marketing or content team right now: https://lnkd.in/gemMevza #AISearch #ContentStrategy #DigitalExperience