Eda Gurel
WORK EXPERIENCE
2022 September - Visiting Asst. Prof. on sabbatical leave, Institut Paul Bocuse, France
2017 December - 2022 September; Chair, Department of Tourism and Hotel Management, Bilkent University, Turkey
1998 - present; Assistant Professor since November 2006; School of Applied Technology and Management, Tourism and Hotel Management Department, Bilkent University, Turkey.
Courses Taught: Principles of Ecomonics, Principles of Marketing, Hospitality Marketing, Strategic Marketing for the Hospitality Industry, Senior Project, Lodging Facilities Management, Selected Topics in Tourism II, World Travel Destinations.
2011 - 2012 Visiting Academic (Sabbatical), Business School, London Metropolitan University, UK.
2009 June; International Visiting Research Fellow, Business School, Oxford Brookes University, UK (Awarded under the university’s International Visiting Research Fellowship Scheme).
1996-1998 Instructor; School of Tourism and Hotel Management, Eastern Mediterranean University, Northern Cyprus.
Courses Taught: Hospitality Marketing, Public Relations in Hospitality, Front Office Operations, Tourism and Hotel Management, Human Relations Skills.
PUBLICATIONS
Ertuna, Z. I., Altinay, L. and Gurel, E. (2015) “Culture and Entrepreneurship” in Altinay, L. and Brookes, M. (Eds), Entrepreneurhsip in Hospitality and Tourism. Oxford: Goodfellow Publishers.
Gürel, E. (2013). "Ankara'daki Müzelerde Ziyaretçi Profillerinin ve Motivasyonlarının Değerlendirilmesi", VEKAM ve Koç Üniversitesi Ankara Araştırmaları Dergisi (VEKAM and Koç University Journal of Ankara Studies), 1(2): 1-9.
Ertuna, Z. I. and Gurel, E. (2011). "The Moderating Role of Higher Education on Entrepreneurship", Education + Training, 53(5): 387-402.
Gurel, E., Altinay, L. and Daniele, R. (2010) "Tourism Students' Entrepreneurial Intentions", Annals of Tourism Research, 37(3): 646-669.
Gurel, E. and Kavak, B. (2010) “A Conceptual Model for Public Relations in Museums”, European Journal of Marketing, 44(1/2): 42-65.
Kavak, B.; Gürel, E.; Eryiğit, C.; Tektaş, Ö. Ö. (2009) “Examining the Effects of Moral Development Level, Self-Concept, and Self-Monitoring on Consumers’ Ethical Attitudes”, Journal of Business Ethics, 88(1):115-135.
Yaman, R. H. and Gurel, E. (2006) “The Ethical Ideologies of Tourism Marketers”. Annals of Tourism Research, 33(2):470-489.
Gürel, E., Gümüşlüoğlu, L. T. and Arıkan S. (2004) “An Analysis of Entrepreneurship by Demographics and Sectoral Composition in Turkey and a Comparison with the European Union”. Boğaziçi Journal, 17(1):75-104.
Phone: +90 312 2905026 (office)
Address: Bilkent University
School of Applied Technology and Management
Tourism and Hotel Management Department
Bılkent 06800
Ankara Turkey
2022 September - Visiting Asst. Prof. on sabbatical leave, Institut Paul Bocuse, France
2017 December - 2022 September; Chair, Department of Tourism and Hotel Management, Bilkent University, Turkey
1998 - present; Assistant Professor since November 2006; School of Applied Technology and Management, Tourism and Hotel Management Department, Bilkent University, Turkey.
Courses Taught: Principles of Ecomonics, Principles of Marketing, Hospitality Marketing, Strategic Marketing for the Hospitality Industry, Senior Project, Lodging Facilities Management, Selected Topics in Tourism II, World Travel Destinations.
2011 - 2012 Visiting Academic (Sabbatical), Business School, London Metropolitan University, UK.
2009 June; International Visiting Research Fellow, Business School, Oxford Brookes University, UK (Awarded under the university’s International Visiting Research Fellowship Scheme).
1996-1998 Instructor; School of Tourism and Hotel Management, Eastern Mediterranean University, Northern Cyprus.
Courses Taught: Hospitality Marketing, Public Relations in Hospitality, Front Office Operations, Tourism and Hotel Management, Human Relations Skills.
PUBLICATIONS
Ertuna, Z. I., Altinay, L. and Gurel, E. (2015) “Culture and Entrepreneurship” in Altinay, L. and Brookes, M. (Eds), Entrepreneurhsip in Hospitality and Tourism. Oxford: Goodfellow Publishers.
Gürel, E. (2013). "Ankara'daki Müzelerde Ziyaretçi Profillerinin ve Motivasyonlarının Değerlendirilmesi", VEKAM ve Koç Üniversitesi Ankara Araştırmaları Dergisi (VEKAM and Koç University Journal of Ankara Studies), 1(2): 1-9.
Ertuna, Z. I. and Gurel, E. (2011). "The Moderating Role of Higher Education on Entrepreneurship", Education + Training, 53(5): 387-402.
Gurel, E., Altinay, L. and Daniele, R. (2010) "Tourism Students' Entrepreneurial Intentions", Annals of Tourism Research, 37(3): 646-669.
Gurel, E. and Kavak, B. (2010) “A Conceptual Model for Public Relations in Museums”, European Journal of Marketing, 44(1/2): 42-65.
Kavak, B.; Gürel, E.; Eryiğit, C.; Tektaş, Ö. Ö. (2009) “Examining the Effects of Moral Development Level, Self-Concept, and Self-Monitoring on Consumers’ Ethical Attitudes”, Journal of Business Ethics, 88(1):115-135.
Yaman, R. H. and Gurel, E. (2006) “The Ethical Ideologies of Tourism Marketers”. Annals of Tourism Research, 33(2):470-489.
Gürel, E., Gümüşlüoğlu, L. T. and Arıkan S. (2004) “An Analysis of Entrepreneurship by Demographics and Sectoral Composition in Turkey and a Comparison with the European Union”. Boğaziçi Journal, 17(1):75-104.
Phone: +90 312 2905026 (office)
Address: Bilkent University
School of Applied Technology and Management
Tourism and Hotel Management Department
Bılkent 06800
Ankara Turkey
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A self-administrated survey instrument was used to collect data from students studying business and engineering at five selected universities in Turkey. The survey was carried out in two intervals: first year and fourth year of studies. A total of 215 student participated in both waves.
The findings indicate that the impact of education is stronger for women than for men as the relationship between gender and entrepreneurial intention is moderated by education and risk-taking propensity in that the entrepreneurial intention of women with high or low risk-taking propensity increases when they acquire higher education. In particular, the boost is more noticeable for women with low risk-taking propensity. On the contrary, the effect of education is negative both for men with high risk-taking propensity and low risk-taking propensity.
This study has identified that the impact of education is different for women and men. Based on these findings, Turkey could offer gender-specific entrepreneurship education in higher education for individuals who could then exploit their entrepreneurial capacity and thus contribute to the social and economic well-being of the country.
This paper makes two distinct contributions. Firstly, this is one of the few longitudinal studies in the literature which demonstrates the differences between females and males in terms of their entrepreneurial intention and shows how risk-taking and education influence entrepreneurial intention. Second, it offers new insights into entrepreneurship research from a developing-country but emerging-economy context.