A URL shortener, or link shortener, transforms long web addresses into shorter, more user-friendly links. These condensed links are easier to share, remember, and manage. When someone clicks a shortened link, they are redirected to the longer web address.

Services like Bitly issue a 301 redirect, which makes a webpage available under multiple URLs. Since Bitly doesn’t reuse or modify shortened links, redirects are permanent, so you don’t have to worry about sending people to a ‘dead’ link. Link shorteners are easy to use and keep your links looking clean and professional.

Make your URL stand out with our free, easy-to-use link shortener.

Yes! We offer a Free plan that lets you create up to 5 short links and 3 custom back-halves every month. Plus, your links get unlimited clicks and never expire, so your audience can always reach your content.

If you need more advanced features, Bitly’s paid plans have you covered. These plans offer increased monthly link limits, the ability to customize and brand links using your own domain, bulk link shortening, and access to detailed analytics to see how your campaigns are performing.

No matter who you are—an individual, a small business, or a large enterprise—Bitly has a plan to fit your needs, helping you easily manage and track your links.

Long web addresses packed with characters and symbols are hard to share and even harder to remember. Short URLs simplify things. They’re easy to recall, look cleaner, and make sharing a breeze—whether it’s in a tweet, on a flyer, or during a presentation.

Shortened links also take up less space, making them perfect for marketing materials, email campaigns, and social media. Plus, they’re more visually appealing, helping your brand look polished and professional.

From influencers to large enterprises, Bitly empowers users to create, track, and manage links with ease.

Not all URL shorteners are safe. Since they mask the original web address, shortened links can potentially disguise harmful or malicious content. That’s why choosing a reputable service like Bitly is crucial.

At Bitly, we prioritize your trust and security through multiple layers of protection:

• Threat Detection Service (TDS): Our first line of defense safeguards users against cybercrime by scanning links upon creation to detect and mitigate potential threats in real time.