eTradeforWomen

From learning to the investment stage! Women digital entrepreneurs from South Asia have completed the final live workshop of the eTrade for Women Academy’s Investment Readiness course. Over the past weeks, participants strengthened their understanding of the funding landscape, investor engagement and what it takes to build a stronger pitch. With thanks to Kartik Desai and Varun Chawla for leading the final session and helping participants sharpen their pitches, strengthen their investor readiness and prepare for the next stage. Now comes the next step: putting that learning into practice as they prepare to pitch at the Prabhav event in September, India’s premier impact investing forum. Join us in celebrating these women founders as they prepare to take their businesses to the investment stage. #eTradeforWomen #WomenEntrepreneurs #InvestmentReadiness #DigitalEconomy

Last week, I had the opportunity to facilitate a session at the UN Trade and Development eTrade for Women in Nairobi. The program brought together women digital entrepreneurs from across English-speaking Africa. We spoke openly about the difficult parts of scaling: deciding what to stop doing, changing how the company operates, and the team and leadership dynamics required at each growth stage. Thank you to eTradeforWomen and UN Trade and Development (UNCTAD) for the invitation, and to the entrepreneurs who made the discussion practical and engaging. Hilda Moraa Nathalie Vialle Mariangela Linoci

Last week, 22 women digital entrepreneurs from 6 English-speaking African countries came together in Nairobi, to attend the the #eTradeforWomen Masterclass. They strengthened their knowledge on how to grow digital businesses, from finance for growth to strategic partnerships, to online presence and artificial intelligence, to intellectual property and pitching with confidence. We thank the Government of Kenya for its active contribution. We also acknowledge the contribution of national stakeholders, partners and experts for their engagement in supporting the Masterclass and enriching the discussions. We are grateful to Hilda Moraa, eTrade for Women Advocate for English-speaking Africa, for bringing her leadership, policy insight and entrepreneurial experience to the programme. We also recognize the role of Community Leaders Ingrid Aringaniza, Nelly NKWOSSEU NOUTCHA 🇫🇷🇨🇲🇰🇪 and Titi Ogunsina-Taiwo, in fostering exchange, peer learning and regional connections throughout the Masterclass. This initiative is made possible thanks to the contribution of the Government of the Netherlands, one of ECDE's core donors. To learn about opportunities like this and more, join the community: https://lnkd.in/euZsJuA9 #eTradeforWomen #WomenEntrepreneurs #DigitalEconomy #WomenInTech

“Governments can create an enabling environment for digital entrepreneurship to thrive, but policies only achieve impact when entrepreneurs know how to use the opportunities it creates.” - H.E. Mercy W., Secretary to the Cabinet of the Republic of Kenya. At today’s Policy Dialogue, held as part of the eTrade for Women Masterclass in Nairobi, participants saw what this means in practice. Women digital entrepreneurs heard first-hand from key stakeholders shaping Kenya's digital economy and explored how policy frameworks can translate into practical pathways for business growth. At the centre of the discussion, H.E. Mercy Wanjau, shared the government perspective on national policies and institutional frameworks supporting women digital entrepreneurs, including how Kenya’s National Digital Masterplan is helping create a more vibrant digital entrepreneurship ecosystem. The dialogue also brought together voices to connect policy with the realities of business growth: 🌍 Prof. Tabitha Kiriti Nganga set the broader continental context, including how AfCFTA frameworks can open new market opportunities for women-led digital businesses. 💰 Hilda Moraa, eTrade for Women Advocate for English-speaking Africa, brought the perspective of an entrepreneur and fintech leader working to close financing gaps for women-led businesses. 📦 Muktar Abdullahi shared how public infrastructure, including Kenya Post and one-stop-shop models such as Huduma Centres, can help bring digital services, logistics and e-commerce support closer to MSMEs. This is what makes #eTradeforWomen Masterclasses unique. They are carefully designed around what women digital entrepreneurs need to grow: practical learning, direct access to expertise and a clearer view of the systems shaping their businesses.

A stronger business comes before a stronger pitch. For Tanya Wadhwa, co-founder of Shiftzzy, the #eTradeforWomen community helped her look beyond how to raise capital and focus on what makes a business ready for investment. Through investor readiness and business model sessions, she thought more strategically about growth, investment and scale, exploring questions many founders face: 💡 Is the business ready? 📈 Is the timing right? 🎯 Is funding aligned with the strategy? Her experience shows that investment readiness is not only about pitching well. It is about building with clarity, structure and purpose. Ready to sharpen your strategy and grow with a global community of women digital entrepreneurs? Join the eTrade for Women community: https://lnkd.in/euZsJuA9 #eTradeforWomen #WomenEntrepreneurs #DigitalEconomy #AI

Today in #Nairobi, 22 women digital entrepreneurs from 6 English-speaking African countries are coming together for the #eTradeforWomen Masterclass! Over the next four days, participants will exchange practical experience and build knowledge on what it takes to grow digital businesses, with sessions focused on: 🚀 Moving from start-up to scale-up 💰 Navigating finance and investment opportunities 🤝 Strengthening networks and strategic partnerships 📲 Building a strong online presence 🤖 Leveraging AI and innovation 💡 Understanding intellectual property 🎤 Pitching with confidence The Masterclass also creates space for policy dialogue, community exchange and peer learning, with Hilda Moraa, eTrade for Women Advocate for English-speaking Africa, bringing her leadership, policy insight and entrepreneurial experience to the discussions. To learn about opportunities like this and more, join the community: https://lnkd.in/euZsJuA9 #eTradeforWomen #WomenEntrepreneurs #DigitalEconomy

Hello corporate family! I am excited to share with you that I have been selected for the eTradeforWomen Masterclass happening this week (21st-24th July, 2026) under the UN Trade and Development (UNCTAD) I am honored to be part of this experience and cannot wait to gain more knowledge and network with like minded women in the trade sector!

Hoy destacamos a Daniela Camberos, fundadora de #RamonaAI en México. Para quienes buscan empleo, una oferta laboral fraudulenta puede parecer una oportunidad real. Pero detrás de algunas ofertas hay estafas que pueden exponer a las personas a pérdidas económicas y explotación, afectando su capacidad de generar ingresos. En América Latina, las ofertas laborales fraudulentas pueden poner en riesgo a quienes buscan empleo, afectando su seguridad, confianza y acceso a oportunidades reales de ingresos. Ramona utiliza inteligencia artificial para detectar ofertas laborales fraudulentas y proteger a las personas durante su búsqueda de empleo, al mismo tiempo que ofrece orientación profesional. Desarrollada a partir de 200 entrevistas reales, Ramona fue entrenada para reconocer patrones de engaño antes de que las personas se vean afectadas. Hoy, Ramona: 🌎 Opera en 5 países ✅ Ha ayudado a que más de 800 personas reporten haber evitado caer en estafas 💬 Ofrece apoyo accesible sin necesidad de aplicación, registro ni costo. Para Daniela, la tecnología es importante porque permite que la protección sea accesible para quienes más la necesitan, ayudando a las personas a navegar el mercado laboral de forma segura y proteger su camino hacia la generación de ingresos. #eTradeforWomen #WomenEntrepreneurs #DigitalEconomy #AIforGood #FutureOfWork #Mexico

For women digital entrepreneurs, what will it take to lead in the age of AI? According to research by the World Economic Forum, conducted in collaboration with Microsoft and EY, women lead 50% of social enterprises but only 25% of AI-driven social innovations. As #AIforGood and the #WSIS Forum made clear, digital transformation must be inclusive by design. But inclusion does not happen through technology alone. It also depends on access to knowledge, networks and support. That is where community matters. Across Africa, Latin America and Asia, members of the #eTradeforWomen community are already using AI and digital tools to turn complex challenges into practical business solutions. Through the community, women entrepreneurs can: 🤝 Connect with industry experts 📚 Access learning opportunities 💬 Exchange experience with peers 🌍 Build regional and global networks Join the eTrade for Women community: https://lnkd.in/euZsJuA9 #WomenEntrepreneurs #DigitalEconomy #AI #WomenInTech

Dans le cadre de notre campagne #MSMEs, nous mettons en lumière les membres de #eTradeforWomen qui utilisent l’IA et les outils numériques pour transformer des défis complexes en solutions concrètes. Aujourd’hui, nous mettons à l’honneur Axelle Kadio-Morokro, Fondatrice d’Africa Data Intelligence en Côte d’Ivoire. Dans de nombreux marchés africains, les données économiques et sectorielles restent difficiles d’accès. Elles sont souvent dispersées entre différentes sources, présentées sous des formats variés ou difficiles à exploiter directement par les décideurs. À travers StatsAfrica.com, Axelle utilise la technologie et l’IA pour organiser l’information, accélérer son analyse et produire des études de marché qui aident les entreprises, institutions et investisseurs à mieux comprendre les marchés africains. À ce jour, StatsAfrica.com a : 📊 Mis à disposition 57 rapports et études de marché 🌍 Couvert 3 marchés nationaux : la Côte d’Ivoire, le Sénégal et le Bénin 🏢 Produit des analyses dans plusieurs secteurs stratégiques, notamment la finance, l’immobilier, la santé, l’éducation, la distribution, les transports, les technologies, les services aux entreprises et les industries de consommation L’objectif est de transformer des informations fragmentées en analyses plus claires, accessibles et utiles pour soutenir la prise de décision, l’investissement et le développement des marchés. Pour Axelle, la technologie est essentielle car elle permet de rendre l’information économique africaine plus accessible et plus utile à la prise de décision. #WomenEntrepreneurs #DigitalEconomy #DataForDevelopment #MarketIntelligence #CotedIvoire