Sportradar

All-Star weekends deserve an all-star product. Sportradar 4Sight, meet WNBA (Women's National Basketball Association) 🤝 ✨ Welcome to a more dynamic #WNBA viewing experience, where Sportradar 4Sight will elevate your in-play betting to a new level. Fueled by official data, our streaming technology combines dynamic overlays, predictive insights, and real-time analytics to provide fans with official data that immerses them deeper than ever before. Available for basketball, tennis, table tennis, and soccer, Sportradar is changing how viewers engage with their favorite sports. Learn more: https://ow.ly/iz2S50ZrwqJ

🎾 Tennis has always been a sport of fine margins. Today, data and AI are helping fans understand those margins in unprecedented ways. From real-time tracking data and AI-powered insights to 4Sight Streaming experiences and innovative forms of fan engagement, technology is transforming how tennis is consumed, understood and enjoyed. At Sportradar we're proud to fuel some of the sport's leading organizations, including Wimbledon, Roland-Garros, the US Open, ATP Tour and UTR Sports, by helping turn data into richer storytelling, deeper engagement and more immersive experiences for fans worldwide. In our latest feature with Mediaplanet, Sportradar’s Patrick Mostboeck, Rainer Lichtmannegger, Adam Pennock, and David Lampitt share their perspectives on how technology is shaping the future of tennis, and how these innovations can extend to the broader sports industry. See how Sportradar is “Putting the fundamental in fun:” https://ow.ly/kNWF50ZrgbV #Tennis #SportsTechnology #AI #FanEngagement #SportsData #Innovation #FutureOfSport2026

Great conversations start with great speakers, and our Summer of Soccer event in Miami delivered! ⚽🌴 We were fortunate to welcome an outstanding lineup of industry leaders who shared valuable insights on storytelling, innovation, and the future of sports marketing. Kicking things off with a keynote was Matthew Luhn, a writer and story consultant behind some of Pixar Animation Studios’s most iconic films, including Toy Story, Finding Nemo, and Cars. Matthew explored the power of storytelling, creative thinking, memorable characters, and building meaningful connections with audiences. Building on Matthew’s keynote, our panel, 𝘍𝘳𝘰𝘮 𝘔𝘰𝘮𝘦𝘯𝘵𝘴 𝘵𝘰 𝘔𝘰𝘮𝘦𝘯𝘵𝘶𝘮: 𝘛𝘩𝘦 𝘍𝘶𝘵𝘶𝘳𝘦 𝘰𝘧 𝘙𝘦𝘢𝘭-𝘛𝘪𝘮𝘦 𝘚𝘱𝘰𝘳𝘵𝘴 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, featured Ross Moses (U.S. Soccer Federation), Miguel Angel Garay, (CONMEBOL and Sportradar's Adam Azor (EVP Global Marketing) and Hampus Lofkvist (VP Global Sales – Marketing Services). Together, they discussed how technology, data, and real-time engagement are reshaping the way brands tell their stories and resonate with sports fans. A huge thank you to all of our speakers for sharing their expertise and helping make the event such a success.

The Summer of Soccer shines on in Southern California! ☀️ With the World Cup in full swing, we gathered clients, key marketers, and other industry leaders at an exclusive event in Los Angeles. Our featured keynote from Jim Stengel, former CMO at Procter & Gamble, shared insights from decades of marketing leadership, sparking thoughtful conversations on leadership, legacy, and the future of marketing. Then, our VP Global Sales – Marketing Services, Hampus Lofkvist, hosted a panel exploring how brands are reimagining fan engagement. With Jen Zick (Adobe), Alex Kuwada (Betr), and Cosette Chaput (Always Alpha), the panel explored how evolving fan habits are influencing how marketers think about acquisition, engagement, and retention; and how data and technology are completely redefining what’s possible. Learn more about Sportradar’s Marketing Services: https://ow.ly/NYe050ZmjFA

Happy International Fight Week to all those who celebrate! 🥊 🌎 Combat sports fans are in for a treat this weekend as “The Notorious” Conor McGregor returns to the octagon for the first time in 5 years to face Max “Blessed” Holloway. As an official partner of Ultimate Fighting Championship, we’re excited to deliver innovative fan engagement solutions housed within our refreshed Sportradar Combat Package powered by official, real-time #UFC data. From personalized pre-fight combo bets and dynamic live betting markets to an immersive Live Match Tracker, our combat sports solutions bring fans closer to every punch, kick, takedown, and knockout, creating a richer, more interactive experience from the walkouts to hand-raising. Learn more: https://ow.ly/QKBj50ZlZT4

Don’t miss us for the final day of MAD//FEST! 📣 EVP Global Marketing, Adam Azor, took the Media + Tech stage yesterday on the panel 𝘉𝘦𝘺𝘰𝘯𝘥 𝘵𝘩𝘦 𝘍𝘪𝘯𝘢𝘭 𝘞𝘩𝘪𝘴𝘵𝘭𝘦: 𝘏𝘰𝘸 𝘙𝘦𝘢𝘭-𝘛𝘪𝘮𝘦 𝘍𝘢𝘯 𝘋𝘢𝘵𝘢 𝘐𝘴 𝘙𝘦𝘴𝘩𝘢𝘱𝘪𝘯𝘨 𝘚𝘱𝘰𝘳𝘵𝘴 𝘈𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨.  Visit our stand in The Clubhouse and find out how we’re providing everything brands need to leverage the power of sports moments and deliver real-time, targeted, and contextually relevant marketing campaigns. 📍Old Truman Brewery, Ely’s Yard, 15 Hanbury Street, London, E1 6QR  Find out more: https://ow.ly/U8bU50ZlLTc

“𝘖𝘶𝘳 𝘥𝘢𝘵𝘢, 𝘵𝘦𝘤𝘩 𝘢𝘯𝘥 𝘈𝘐 𝘮𝘢𝘬𝘦𝘴 𝘧𝘢𝘴𝘵𝘦𝘳 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯𝘴 𝘧𝘰𝘳 𝘣𝘳𝘢𝘯𝘥𝘴 𝘣𝘺 𝘳𝘦𝘢𝘤𝘵𝘪𝘯𝘨 𝘵𝘰 𝘴𝘱𝘰𝘳𝘵𝘴 𝘮𝘰𝘮𝘦𝘯𝘵𝘴 𝘵𝘰 𝘥𝘦𝘭𝘪𝘷𝘦𝘳 𝘤𝘰𝘯𝘵𝘦𝘹𝘵𝘶𝘢𝘭 𝘢𝘯𝘥 𝘳𝘦𝘭𝘦𝘷𝘢𝘯𝘵 𝘢𝘥𝘴 𝘧𝘰𝘳 𝘧𝘢𝘯𝘴” 🗣️ MAD//FEST is underway and Nikolaus Beier, SVP Marketing Services, kicked off the MAD//Sports stage, sharing how Sportradar's marketing technology is helping brands reach sports fans in the moment to match the speed and scale of live sport. Stop by our stand and don’t miss EVP Global Marketing, Adam Azor, speaking tomorrow on 𝘉𝘦𝘺𝘰𝘯𝘥 𝘵𝘩𝘦 𝘍𝘪𝘯𝘢𝘭 𝘞𝘩𝘪𝘴𝘵𝘭𝘦: 𝘏𝘰𝘸 𝘙𝘦𝘢𝘭-𝘛𝘪𝘮𝘦 𝘍𝘢𝘯 𝘋𝘢𝘵𝘢 𝘐𝘴 𝘙𝘦𝘴𝘩𝘢𝘱𝘪𝘯𝘨 𝘚𝘱𝘰𝘳𝘵𝘴 𝘈𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨. 🗓️ Tuesday 7 July – Thursday 9 July 📍The Clubhouse, Old Truman Brewery, Ely’s Yard, 15 Hanbury Street, London, E1 6QR Learn more about Sportradar’s sports moments technology: https://ow.ly/CIXN50Zl4LA #MADFEST #SportradarAtMadFest #MADFestLondon

We are pleased to see such a distinguished lineup at SBC Summit 2026. With our CEO Carsten Koerl appearing alongside Michael Jordan and DraftKings Inc. CEO Jason Robins, the event is set to open with a compelling leadership keynote. We look forward to participating in Lisbon this September.

Sportradar’s Summer of Soccer landed at Miami Beach! 🏖️⚽️ We recently welcomed sports, media, tech, and marketing leaders to an exclusive soccer experience in Miami to discuss how to leverage sports data to elevate the fan experience. From Matthew Luhn’s (Pixar Animation Studios) storytelling masterclass to our panel featuring Sportradar Marketing leaders and guests from U.S. Soccer Federation and CONMEBOL, it was great to have insightful discussions before enjoying a World Cup Round of 32 watch party and some friendly competition around the blackjack and poker tables. Thank you to everyone who joined us! Explore our complete suite of soccer engagement products: https://ow.ly/ySwA50ZkCGR

Are you going to MAD//FEST next week? Join Sportradar's Nikolaus Beier, SVP Marketing Services, for the big debate on Day 1 at the MAD//Sports Stage for the panel: 𝘊𝘢𝘯 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 𝘩𝘦𝘭𝘱 𝘣𝘳𝘢𝘯𝘥𝘴 𝘳𝘦𝘢𝘤𝘩 𝘴𝘱𝘰𝘳𝘵𝘴 𝘧𝘢𝘯𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘮𝘰𝘮𝘦𝘯𝘵 𝘢𝘯𝘥 𝘮𝘢𝘵𝘤𝘩 𝘵𝘩𝘦 𝘴𝘱𝘦𝘦𝘥 𝘢𝘯𝘥 𝘴𝘤𝘢𝘭𝘦 𝘰𝘧 𝘭𝘪𝘷𝘦 𝘴𝘱𝘰𝘳𝘵? He’ll be sharing how we’re using 25 years of sports insights, live data, and omnichannel AdTech to directly reach fans when their emotions peak. Visit our stand to meet our team and learn how we’re leveraging the power of sports moments to deliver more impactful marketing campaigns. 🗓️ Tuesday, July 7 through Thursday, July 9 📍The Clubhouse, Old Truman Brewery, Ely's Yard, 15 Hanbury Street, London, E1 6QR  Learn more about our sports moments marketing technology: https://ow.ly/1z9a50ZjAuY #MADFEST #SportradarAtMadFest #MADFestLondon