HOLY

𝗪𝗲 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝗱 𝗶𝗻 𝗣𝗼𝗹𝗮𝗻𝗱 𝗼𝗻𝗲 𝘆𝗲𝗮𝗿 𝗮𝗴𝗼 — and wow... so much has happened since then that we can barely fit it all into one post. But we'll give it a try. 🚀 First of all: our amazing team! Over the past year, we built our Polish business from the ground up, growing to a team of 6 talented people who have helped make everything possible. And what exactly is that "everything"? The list is long, but here are a couple of highlights we are proud of: 🏆 Hired 6 amazing people to build the market from scratch ✨ Scaled the business to close to €1 M / month 🎮 Delivered our first major activation at Poznań Game Arena 🧙 Partnered with 250+ amazing creators & build a real local HOLY Squad community 🇵🇱 Started creating our own localized Polish content 🎩 Sponsored & dressed up for the HOLY Złote Antosie Stream Awards From day one, this market has exceeded all of our expectations. The growth, the community, and the opportunities we've found here have been incredible. We're beyond excited to see what's next for Poland. 🇵🇱 ❤️

🦅 𝗠𝗮𝘁𝗰𝗵𝗮 𝗠𝗮𝗻𝗶𝗮 𝗼𝗳𝗳𝗶𝗰𝗶𝗮𝗹𝗹𝘆 𝗮𝗿𝗿𝗶𝘃𝗲𝗱 𝗮𝘁 HOLY 🍵 A few weeks ago, we launched our first-ever permanent matcha collection across every powder category: 🐎 Matcha Misaki Energy 🍏 Matcha x Apple x Kiwi Hydration 🥤 Matcha Latte Milkshake 🍵 Lime x Matcha x Mint Iced Tea We brought Matcha Mania directly to the community, kicking things off with an activation at DoKomi in Germany, where thousands of visitors got to experience the range firsthand, while also raffling off a trip to Japan, a Nintendo Switch, and other crazy goodies for our online customers. That was only the beginning - in the upcoming weeks, we continue bringing Matcha Mania to the squad across Europe, with activations in Poland and the Japan Expo in France. BURR 🦅

𝟱 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗛𝗢𝗟𝗬. 𝗪𝗢𝗪. 🦅 When we launched, we could have never imagined what was coming. Five years ago, Frederick, Philipp and Mathias were brainstorming the first products in their living room. Today, we’re a team of 170+ people, 2M+ Squad Members across 6 countries, 5 product categories, one of the fastest-growing consumer brands in the world, and have traveled across 4+ continents together. Hundreds of viral moments. Crazy collaborations. And a real community - some would even call it a cult - built together with all of you. We started as a pure e-commerce player. Now we’re everywhere: retailers, sports classes, events… and even THE SPACE. And the craziest part? We’re still just getting started. Millions more consumers to reach - across categories, countries, and channels - with one clear mission: to build the world’s most loved soft drink brand. To everyone who’s been part of this journey - our team, our community, our partners: Thank you. Genuinely. None of this exists without you. Happy 5th BURRSday! BURR 🦅

𝗢𝘂𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗹𝗮𝘂𝗻𝗰𝗵 𝘀𝗶𝗻𝗰𝗲 𝗼𝘂𝗿 𝘃𝗲𝗿𝘆 𝗳𝗶𝗿𝘀𝘁 𝗼𝗻𝗲. 🥤⚡ 3 years in the making. A multi-million dollar investment. And one question we kept asking ourselves: What does the future of soft drinks look like? The answer: the HOLY Syrup Bottle. An on-the-go soft drink system with a taste dial, where you make your drink on demand and set the intensity exactly how you like it. As always: Great taste with good conscience. We launched it the HOLY way: A full 360 campaign, a huge creative production, creator activations, and a community event with 500+ guests together with the team that built it. Including a giant Syrup Bottle bull you can actually ride on. The energy from everyone there was unreal. And that energy carried straight into launch day - our biggest sales day in HOLY history. P.S. We bet Declan can convince you in 60 seconds to join the syrup Sekt. Click below - don’t say we didn’t warn you. Onto the next 5 years of soft drink revolution. BURRR 🦅

𝗪𝗵𝗲𝗿𝗲 𝗶𝘀 𝗼𝘂𝗿 𝗿𝗲𝘁𝗮𝗶𝗹 𝘁𝗲𝗮𝗺? - 𝘄𝗿𝗼𝗻𝗴 𝗮𝗻𝘀𝘄𝗲𝗿𝘀 𝗼𝗻𝗹𝘆. Jokes aside. After successfully launching into 10,000+ stores across Germany and Austria, we are bringing HOLY to UK retailers this year. 🇬🇧 This week, the team was at the Food & Drink Expo meeting new and existing customers, buyers, and retail professionals. Presenting HOLY Energy, our first-ever product line, and getting a real feel for what the UK market wants. The feedback? Above our expectations. The signal was clear: products like HOLY - great taste with a good conscience - are exactly what the UK market is looking for. Huge shout out to Benjamin Pegram and the wider UK and DACH teams for making this happen. Really proud to see how far we have come, and we are still just getting started. Want to see how we did it in Germany? That's the blueprint we're bringing to the UK. Link in the comments. Tell us: where do you want to see HOLY on the shelves in the UK? 👀

𝗛𝗢𝗟𝗬 𝗦𝗽ä𝘁𝗶𝘀 𝗮𝗿𝗲 𝗰𝗼𝗺𝗶𝗻𝗴 (𝗯𝗮𝗰𝗸)! Last year, we launched our first pop-up store at Berlin Hauptbahnhof — and wow, what a success! So much so that Deutsche Bahn asked us to keep it open longer… and we did. Now we're taking it beyond Berlin! First stop: Nürnberg in April — followed by München & Bremen later this spring! At HOLY, we're on a mission to build the world's most loved soft drink brand. And to do that, real-life experiences matter more than anything. Liquid on the lips. Brand you can feel. People you can actually meet. There's nothing better than showing up face to face — for new fans and loyal ones alike. That's why we keep showing up. Carsten, Emily and Raphael are leading this adventure, making sure it will be just as crazy and unforgettable as the Berlin experience. We're also hiring store managers in all locations! If you want to be part of this fun project, send your application here → https://lnkd.in/dgEqVSp2 See you soon! To which city should we come next? BURRR 🧃

𝗕𝗶𝗴 𝗿𝗲𝘁𝗮𝗶𝗹 𝗻𝗲𝘄𝘀 𝗳𝗿𝗼𝗺 𝘂𝘀 🛒 🦅 Our community made this one loud and clear — so next month, our Iced Tea is landing in German supermarkets. That’s HOLY category #3 on shelves, next to Energy & Hydration. We’re currently out at trade fairs across Germany, showing the range and talking to buyers and partners. And the message has been consistent: the shelf is full of lookalikes, and there’s real appetite for something new. More HOLY on shelves, all over Germany. One step closer to every household. BURRR 🦅

𝗦𝗽𝗼𝗿𝘁𝘀 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝗳𝗲𝗲𝗹 𝗹𝗶𝗸𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀. Since the start of this season, we’ve been proud partners of 1. FC Köln and during Carnival, we activated that partnership with something truly special. We launched 𝗛𝗢𝗟𝗬 𝗘𝗻𝗲𝗿𝗴𝘆® 𝗞ö𝗹𝗹𝗲 𝗞𝗮𝗺𝗲𝗹𝗹𝗲, a limited raspberry candy flavor inspired by Cologne’s sweets tradition and Carnival culture. 𝗧𝗵𝗲 𝗴𝗼𝗮𝗹 𝘄𝗮𝘀 𝘀𝗶𝗺𝗽𝗹𝗲: go beyond a product drop and build a regional activation that connects football, community, and local culture. For us, this collaboration shows what modern partnerships can look like: shared moments, shared audiences, and shared energy. Proud to build this together with 1. FC Köln — and excited for what’s next this season! Big shoutout to Carsten Hinzer and Lukas Fritz for turning this idea into reality.

🇬🇧 𝗨𝗞, 𝘄𝗲'𝗿𝗲 𝗰𝗼𝗺𝗶𝗻𝗴! After a successful retail launch in Germany & Austria, we're hyped to share our next big retail chapter: 𝗛𝗢𝗟𝗬 𝗶𝘀 𝗲𝘅𝗽𝗮𝗻𝗱𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗲 𝗨𝗞 🦅 Our online business and community in the UK are already thriving, led by Daniel and team. 𝗧𝗵𝗶𝘀 𝘆𝗲𝗮𝗿 𝘄𝗲 𝗯𝗿𝗶𝗻𝗴 𝗛𝗢𝗟𝗬 𝘁𝗼 𝘀𝘁𝗼𝗿𝗲 𝘀𝗵𝗲𝗹𝘃𝗲𝘀 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗰𝗼𝘂𝗻𝘁𝗿𝘆. The UK is one of Europe's most competitive and dynamic soft drink markets — and exactly the kind of challenge we love: raising the bar in soft drinks in a market that's ready for change. We're here to disrupt and set a new standard in soft drinks. Benjamin who leads our UK retail sales is bringing all his experience to make HOLY a success story in the UK, just as our team did in Germany. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝗷𝘂𝘀𝘁 𝘁𝗵𝗲 𝘀𝘁𝗮𝗿𝘁 - 𝘄𝗲'𝗿𝗲 𝗼𝗽𝗲𝗻𝗶𝗻𝗴 𝗮 𝗛𝗢𝗟𝗬 𝗧𝗲𝗺𝗽𝗹𝗲 𝗶𝗻 𝗟𝗼𝗻𝗱𝗼𝗻 and hiring for exciting roles like Content Creator and Influencer Marketing Manager to build our UK team. Big ambitions, a strong team, and a market we can't wait to shake up. Read more about our UK expansion here: https://lnkd.in/dTvCst7h

We’re starting something new at HOLY! 🦅 From now on we’ll be posting regularly, sharing what’s really going on behind the scenes: the milestones, the challenges, the growth, the people, and the culture. Not boring corporate stuff — but how building HOLY actually feels day to day. Who’ll be behind the content? I - Luca, Sr. Talent Partner and local LinkedIn guide - with the help of Jo, our PR guru, and Mathias, one of our founders, will be on a mission to share the most authentic, current (and sometimes fun) updates on what’s happening in our world. Curious how we grow, build, and push things forward at HOLY? Follow along — and tell us in the comments what you’d like to see most. 💜