Whenever I (Cole Bittel ) introduce Walt, I inevitably start talking about one of its core principles of advancing EU sovereignty. And if the person I’m talking to is a potential customer, someone who might want to download Walt and start using it to tap-to-pay, this seems great, but more importantly to most people is that Walt is a private solution, that it doesn’t share or sell (or even centrally store) transaction data.
But quite often, I am introducing Walt to bank executives or investors. For these people, EU sovereignty matters a great deal.
And to them, they want to understand my relationship to the EU, both personally as the founder, and commercially as the Walt legal entity.
I was born and raised in the US. I moved to Denmark about 8 years ago and have my permanent residency here. But my accent, both when I speak Danish and in English, makes it very clear where I came from.
I think it’s really understandable then, when the stakes are high, for my and Walt’s relationship to Denmark and the EU to be a topic of interest. As the founder and currently only employee, my personal life choices very much dictate the future of the company. In the same level of transparency, I would like to clarify that relationship publicly.
* Walt is a Danish company. Walt will always be a Danish company.
* I live in Denmark. I don’t know where they’ll bury me, but I intend to live the rest of my life in Denmark.
* Walt intends to deliver the first European-wide tap-to-pay solution because Europe is its home.
In many ways, building a company is like raising a child. And perhaps it is that same relationship that I and Walt have to Europe. An American living in Europe created a thing. But because of where and how it was created, it is European, more so than the American that created it ever will be.
Before finishing this update though, I would also like to dismiss any notions that Walt is anti-American. I believe that the principles of Walt are for the betterment of humanity. I believe that no one suffers more from Big Tech and the lack of privacy than Americans do. No one emails me asking for Walt as much as Americans do.
(written by a human)