Back Market

Well, it's done. I swore on my mother's life, in front of millions of people. Yes, that's literally our new ad. Funny? Yes. A joke? Not really. In 2014, refurbished tech was fragmented and mistrusted. We built Back Market to fix that. So when I say I'd stake my mother's life on it, it's not a stunt, it's 12 years of proof talking. What backs that confidence: 👉 1 in 3 refurbishers that want to sell on Back Market pass our evaluation 👉 Our Innovation Labs in Bordeaux and New York run hundreds of mystery-order checks per week. We've gone from 85% to over 96% of devices delivered issue-free 👉 12-month minimum warranty + free returns, on every device 👉 91% customers using Express Replacement follow a frictionless path from claim to delivery But maybe the best proof is that 18 million customers now trust us with their tech, and we've become profitable globally doing it the hard way, one standard at a time. If you want to know why we confidently back ourselves with this claim, I filmed a short behind-the-scenes conversation on the set, to share where Back Market is going and why we care about our customer experience. https://lnkd.in/e62uiUxQ

Introducing Talk Back, our new podcast where we discuss the ways tech is changing our world, for better and for worse, and explore how Slow Tech can be a solution. You can watch Episode 1: Why AI is taking over Fast Tech and what it means for our planet, now on our YouTube channel: https://lnkd.in/eCWuExZR

At Back Market, we don’t just promise quality. We swear on our founder's mom’s life. Meet Valérie. In our boldest campaign yet, we tackled the biggest barrier to buying refurbished tech: trust. Sure, it's meant to be cheeky. But our quality guarantee is dead serious. We can make a statement like this because we've spent years doing the work to back it up. We only work with expert refurbishers. We offer a 12-month minimum warranty on every device, plus free returns. We hit 96% issue-free deliveries. We built a world-class customer care team. That's the Back Market Promise. If we break it, all of Valérie's stuff is yours. Seriously: https://lnkd.in/ehdB4TKe

Back Market just won 4 Cannes Lions. Our campaign “Let’s End Fast Tech” collected 1 Gold Lion in Outdoor and 3 Bronze Lions for Print & Publishing, Social & Creative, and Direct Marketing. Winning the advertising world’s most prestigious awards with a campaign focused on activism and the environment isn’t just a feather in our cap. It’s a sign that the paradigm towards refurbished tech is shifting. We’re only going bigger. Watch out, new. Congratulations to our team at Back Market and the folks at Marcel who made it happen.

Our film Silly Little Plastic Cat is out now. Watch here: https://lnkd.in/eeE5vKA8

Delighted to announce that Back Market premiered our mini-documentary, Silly Little Plastic Cat, in Paris last night to a packed and completely orange house. Naturally, lasagna was served. After decades of Garfield phones mysteriously washing up on the shores of Brittany, we went to dig up the past and help create a vision for the future. Garfield's laziness, selfishness, and indifference to consequences make him a perfect mascot for throw-away consumer culture. However, to the extent that he's also lazy, cynical, and extremely bored—basically a burned-out middle manager trapped in a cat's body—he's become a beloved icon of our times. https://lnkd.in/eQN52GWC

Introducing Silly Little Plastic Cat. A Back Market Film. For 30 years, plastic Garfield phones kept washing ashore on the beaches of Brittany with no explanation. But within this mystery lies an important question: How do we want to treat our planet? Our new film is coming soon. #Garfield #SillyLittlePlasticCat #documentary

Innovators in slow fashion rewrote the rules of an industry with a serious circularity problem. They made secondhand clothing aspirational, normalized repair, and proved that "pre-loved" could carry as much cultural clout as brand new. Can the tech industry follow suit? We spoke to experts from Depop, Falmouth University's Sustainable Fashion MA, and independent brands that have been fighting against fast fashion for years. The takeaway: Where fashion leads, other industries follow. We think refurbished tech is next. Read the full piece: https://lnkd.in/ey9rdScN