G2

How do you measure AI discoverability when AI search feels like a black box? In this clip from Episode 1 of ✨How to Win on G2✨, Alexandria Snow (she/her) breaks down how marketers can track AI visibility, understand their presence in AI-generated answers, and determine whether their efforts are actually moving the needle. Part of our new series helping software vendors win in an AI-first buying world. 👇 🎥: https://lnkd.in/e9vnHc4p #AEO #AIsearch

Every time an Answer Engine recommends a B2B product, it's weighting peer signals and reviews it pulled from somewhere. Increasingly, that somewhere is G2. As buyer journeys shift from "search and click" to "ask and receive," the role of peer signals and reviews is being rewritten in real time, and the platforms that own that data are sitting at the intersection of what AI cites and what marketers can influence. Tim Sanders, Chief Innovation Officer at G2, is joining us for a second time at Zero Click by Profound NY 26 this Thursday, June 11 to share how peer signals and reviews are shaping AI-powered buyer journeys, what's being weighted, what's being ignored, and what B2B marketers can do about it. Tim is a New York Times bestselling author, an Executive Fellow at Harvard Business School, and the expert at G2 leading how the company is adapting one of the largest peer review datasets in B2B for the Answer Engine era.

Our June G2er Spotlight is Tom Ward✨ Tom is an Enterprise Account Executive based in London 🇬🇧, and this month we’re getting to know him a little better. 👇 🌟 𝗪𝗵𝘆 & 𝘄𝗵𝗲𝗻 𝗱𝗶𝗱 𝘆𝗼𝘂 𝗷𝗼𝗶𝗻 𝗚𝟮? I joined G2 in September 2024. With 10 years of working in SaaS, G2 was impossible to ignore. It's a name that comes up constantly. After working in a startup that was energising but had its limitations, I wanted to join somewhere more established where I could learn from experienced leaders in the industry. The interview process confirmed it for me - the people I met, the energy in the London office, and the clarity of the company's direction all pointed in one direction. 🌟 𝗪𝗵𝗮𝘁 𝗮𝘀𝗽𝗲𝗰𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗿𝗼𝗹𝗲 𝗱𝗼 𝘆𝗼𝘂 𝗳𝗶𝗻𝗱 𝗺𝗼𝘀𝘁 𝗳𝘂𝗹𝗳𝗶𝗹𝗹𝗶𝗻𝗴? The pace. Working in new business at a fast-moving company with a clear vision keeps you sharp. What I enjoy most is getting under the skin of a prospect's challenges and building something that actually fits - not a generic pitch, but a solution that speaks directly to their GTM problems. 🌟 𝗛𝗼𝘄 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗱𝗲𝘀𝗰𝗿𝗶𝗯𝗲 𝗚𝟮’𝘀 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 𝗶𝗻 𝟯 𝘄𝗼𝗿𝗱𝘀? Collaborative, Entrepreneurial, Human 🌟 𝗪𝗵𝗮𝘁 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗺𝗼𝘀𝘁 𝗽𝗿𝗼𝘂𝗱 𝗼𝗳 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂𝗿 𝘁𝗶𝗺𝗲 𝗮𝘁 𝗚𝟮? On the revenue side, closing one of the largest EMEA deals last year stands out. But equally, being part of the EMEA SOCO team has been rewarding in a different way - helping shape the culture in the London office, and being part of the group that brings people together through events and socials. 🌟 What’s one piece of advice you would offer others when it comes to career advancement? Stay curious, and put in the work to get better. In sales specifically - ask questions constantly - of colleagues, leaders, and prospects, and invest in your craft. There's a wealth of methodology and tools available to sharpen your skills; the people who use them are the ones who progress quickest. 

ERP buyers are looking beyond the traditional heavyweights 🏋️♂️. In a category that saw 43K+ page views over the past year, Rillet, Fulfil, and Fulcrum emerged as this month’s Market Movers based on G2 reviews, profile traffic, and buyer intent activity. Swipe for the leaderboard and a closer look at the data behind each product’s rise. 📈

Software categories are multiplying faster than your unread AI newsletters. 😅 In May, we launched nine new categories covering everything from AI roleplay and observability to proposal generation and autonomous marketing. 👋 Meet the newest categories below & swipe to see the most popular products.

Most intent providers are losing signal quality 📡. Privacy shifts, inferred browsing data, and buyers who no longer follow predictable paths have made it harder to understand who’s actually evaluating software. ✨That’s why we’re expanding G2 Buyer Intent✨ Buyer research activity from G2, Capterra, Software Advice, and GetApp now comes together in one unified view, helping teams uncover up to 2x more buyer signals. 🙌 The result? 36% more accounts actively in-market, and nearly a third of those signals are brand new — buyers who were completely invisible before. The buying activity was already there. Now you can see more of it. 🗓️ On June 17 at our Q2 Innovation Drop, we’ll show how teams can operationalize those signals to prioritize accounts, identify buying activity earlier, and act with more confidence. 🔗 Details below.

Meet 𝗛𝗼𝘄 𝘁𝗼 𝗪𝗶𝗻 𝗼𝗻 𝗚𝟮 👋 We spend a lot of time talking about how software buying is changing. Now we’re getting a little more tactical. Hosted by our own Alexandria Snow (she/her), the new series is here to help software vendors navigate today’s AI-first buying landscape and get more value from G2. Episode 1 is live, covering a question we’re hearing everywhere: how do you increase AI discoverability? 🤔 🎥 Watch now: https://lnkd.in/eZgvB8p6

G2 just launched a new YouTube series for software vendors: How to Win on G2. Hosted by ME! For real, couldn't be more excited! The series is designed to help teams get more value from G2 and navigate today’s AI-first buying landscape. The first episode tackles a question we’re hearing more and more: How can G2 reviews help increase AI search discoverability? 👉 https://lnkd.in/e7eEJ2EN 

Trust isn’t a marketing claim. It’s something you can measure. Our new G2 Trust & Safety Index is a public look at how we protect review integrity, from fraud detection to moderation and enforcement. In Q1 2026 alone: 🔍 244,078 reviews submitted 🚫 31,014 fake reviews stopped ✅ 154,625 reviews published Every review on G2 is verified. Every ranking is earned. And now you can see exactly what goes into keeping it that way. See the full index at the link below.