Papers by Dr. CHIRANJIB KUMAR CHOUDHARY (PhD)
International Journal of Tour Guiding Research , 2025
Artificial Intelligence (AI) is increasingly transforming various sectors of the tourism, travel,... more Artificial Intelligence (AI) is increasingly transforming various sectors of the tourism, travel, and hospitality industry. Among these, the role of tourist guides remains crucial, as they act as cultural ambassadors representing destinations and nations. The primary objective of this study is to explore the applications of AI in developing intelligent audio-visual tour guides and assistive devices that enhance tourists’ real-time experiences at heritage sites, tourist attractions, and places of archaeological significance. The research adopts a qualitative approach, utilising secondary data gathered from academic literature, printed and electronic resources, online databases, and expert opinions from tourism professionals. The collected data were analysed thematically to identify trends and applications of AI in tour guiding and tourism services. The analysis was further supported by the use of MS Office and Python-based AI tools for organising and presenting results through tables and visual representations. The findings reveal that AI-driven solutions such as virtual assistants, smart audio-visual guides, and context-aware recommendation systems can significantly improve the quality and accessibility of guiding services. These innovations not only enrich visitor experiences but also contribute to sustainable destination management. The study has important social and industrial implications, suggesting pathways for integrating AI technologies into the professional practices of tour guides. It also provides a well-defined roadmap for future research and development of AI-based tour guiding systems aimed at enhancing cultural interpretation and visitor engagement.
ResearchGate, 2026
The Ram Katha-the narrative of Lord Rama-occupies a profound space in Indian culture, spiritualit... more The Ram Katha-the narrative of Lord Rama-occupies a profound space in Indian culture, spirituality, and literature. Its multiple renditions across regions and languages represent the pluralistic ethos of India. This paper reviews the comparative dimensions of selected Ram Kathas Vachaka exploring their philosophical, literary, and socio-cultural interpretations within the Indian context. The study reveals that while each Ram Katha Vachak draws inspiration from Valmiki Ramayan and Ramcharitmanas, their delivery styles vary according to audience demographics and communication modes.
Research Gate, 2025
The 2025 eruption of the long-dormant Hayli Gubbi volcano in Ethiopia marks a rare and significan... more The 2025 eruption of the long-dormant Hayli Gubbi volcano in Ethiopia marks a rare and significant geological event with both scientific and symbolic implications. The ash and sulphurdioxide plume, rising nearly 14 km and dispersing across continents, highlights the capacity of volcanic activity to perturb atmospheric systems, affect air quality, and pose risks to public health, agriculture, and aviation. Situated within the East African Rift and the "cradle of humankind," the eruption evokes reflections on human vulnerability, resilience, and our relationship with the dynamic Earth. While the event does not inherently signal an existential decline, it serves as a wake-up call for enhanced geological monitoring, climate-risk integration, and sustainable development planning. Interpreted responsibly, Hayli Gubbi underscores both the fragility of human systems and the opportunity to strengthen preparedness, environmental stewardship, and adaptive capacity in the face of natural forces.
The study conducted to develop the potential ecotourism programs and to generate awareness regard... more The study conducted to develop the potential ecotourism programs and to generate awareness regarding importance of biodiversity conservation among local community. The purpose was to find out alternate job opportunities through non-farm income based on environmental calendar and cooperative system. The study employed mix methods of research and has used an exploratory research design. Data were collected through in-depth interviews and focus group discussion besides to field observations. Interviews were held with indigenous communities, officials, tour operators, lodge and resort operators, visitors and Non-Governmental Organisations. The study suggests implementable government policies and ecotourism framework that would have both social and environmental implications which would further help in Participatory Forest Management and community based conservation activities. Ecotourism has been identified as an stimulator for minimising the dependency of local community on Majang Forest Biosphere Reserve.
JOURNAL OF TOURISM HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM), 2024
Online food delivery platform has been emerged as an easy to access food delivery and receiving m... more Online food delivery platform has been emerged as an easy to access food delivery and receiving methods from variety of restaurants and food joints at the comfort of home. It has been providing convenience at home facilities to food lovers. But at the same it has been seen as health hazards for the consumers of such foods. The present paper has tried to find out the rising health concerns among the consumers of the online food delivery platforms and has also tried to find out the importance of it in present business environment. Total n= 168 respondents purposively considered for survey who had been using online food ordering platforms. The study involves purposive and convenience sampling methods. MS Excel sheet was used for analysis of data and preparing charts for better illustration. It was found that online food delivery platforms have raised some nominal health related issues among 10 percent of OFD (online food delivery) platform users, but for the old age people it has been emerged as an easy to get food support system. Further it was noticed that at least 15 percent customers complaints about food frauds and food adulteration which was matter of serious concerned. The paper will have serious implications on society, and it would provide road map for further research in the area.
International Journal of Research -GRANTHAALAYAH, 2017
The global economy has been facing a lot of challenges and crisis due to Interlinkage for exchang... more The global economy has been facing a lot of challenges and crisis due to Interlinkage for exchanging goods and services. A race is going on among different nations to become a super powerful country. As a result of which global warming and climate change has been seen throughout the world. A new econometrics has taken over the charge of international politics and that could be seen in the recent developments took place in Korean Peninsula and some part of the world where powerful politicians of the world have been threatening to each other for deep consequences. The Key Questions are, Q.1. What happened in the Middle East? Q.2. What is happening in Syria and others countries? Ans. The impact would be more transparent and visible in the coming days. Q.3. What is OBOR (One Belt One Road) of China? Ans. Imposing their excess burdens on other countries on the name of globalization and peace building and making realize the participating countries that you are under my kindness with lia...
Research Gate, 2021
This article is to familiarise the difference in between "sport" and "tourism". Most of the time ... more This article is to familiarise the difference in between "sport" and "tourism". Most of the time it is found that official of such departments often confused with these two words and tried to mix up with each other which is not correct and also not in benefits of prospective candidates/clients/tourists. The article is based on author's own perception which he perceived through interacting with many research scholars, experts and professionals as well as the information gained while interacting with tourists, participants and observing the tourism events and sports activities. Finally the article provides with conclusion to retain the self identity of tourism and sports.
ResearchGate, 2021
Culture and heritage conservation have become an integral part for many countries in the world. M... more Culture and heritage conservation have become an integral part for many countries in the world. Most of the countries have been experiencing the threats in regard to degradation of cultural values and tradition due to globalisation. The impact of mass tourism on native culture cannot be ignored. The objective of this paper is to draw attention of policy makers to emerging threats on culture conservation and further to its restoration. The paper has tried to aggregate the data collected through review of literature and observations. The study includes selective data from secondary and primary sources but limited to review, observations and informal discussion. The finding not only concludes tourism as a major challenge in regards to planning, conservation, and management of culture and heritage, but also considered it as the main economic booster and conservation agent particularly in the form of eco-cultural tourism.
Research Gate, 2021
Health is wealth. And to live a healthy life, the immune system of the body should be perfect. Go... more Health is wealth. And to live a healthy life, the immune system of the body should be perfect. Good immunity not only brings mental happiness but also it supports the process of positive thinking. The present paper tried to highlight the importance of ecotourism and health tourism in perspective of major solution to Corona pandemic. Tourism is for experiencing change through leisure, pleasure, entertainment, recreation or by taking any other activities. But not all types of tourism could help in decreasing stress and increasing immunity. The article is based on opinion of researcher and his personal experience that he gained while traveling through various destination and interacting with tourists during Corona pandemic. It also include secondary data collected from online. The inference was drawn on the basis of focus group discussion and observation. Ecotourism and health tourism could be viewed as an opportunity to deal with Corona(covid19) pandemic which will further help in speedy tourism recovery.
Ecotourism Potentials of the Majang Forest Biosphere Reserve. Gambella, South West Ethiopia
International Journal of Tourism & Hospitality Reviews
Purpose – the purpose of this study was to identify ecotourism potentials of the Majang Forest Bi... more Purpose – the purpose of this study was to identify ecotourism potentials of the Majang Forest Biosphere Reserve. Methodology – The study employed qualitative research approach using an exploratory research design. Data was collected through in-depth interviews and focus group discussion besides to field observations. Accordingly, key informants interviewees were held with 12 villages senior leaders (n=60), key informants from 6 departments (n=30) and NGO experts (n=5). Altogether, 95 respondents were involved in this study Findings – The results of this research revealed that fauna and flora (87%), water bodies (waterfalls, rivers, and lakes) (82%), cultural attractions (54%), manmade attractions as well as historical sites are found to be the major ecotourism potentials of the Biosphere Reserve. Originality – The study provides complied information of ecotourism potentials of the Majang Forest Biosphere Reserve, which has not been explored before. It enhances the concept of ecotou...
ResearchGate, 2021
The article has tried to find out the vital role of museum and herbarium in the conservation of n... more The article has tried to find out the vital role of museum and herbarium in the conservation of natural and cultural resources of any country. Young budding students are the future of any nation. And ecotourism could be considered as the vehicle of cultural and natural inheritance which will help in dissemination of information at museums and herbariums to promote sustainable and eco-friendly legacy. The article is based on review, opinion and scenario analysis. It provides a solution to the tourism sectorial services in the aftermath of Corona(Covid19) disasters.
Asian Journal of Conservation Biology (2278-7666), 2020
Nature is divine. Many times it has provided opportunity of improvement to the people, but due to... more Nature is divine. Many times it has provided opportunity of improvement to the people, but due to high ambition people ignored it. Successors have crossed their limit over predecessors and started interfering in the peaceful habitat of wildlife. The nature has found its own way to regulate it. The present article based on secondary and primary research, which tried to focuses on the emerging pattern of natural balancing through Covid-19 pandemic and human interference in nature.
tourismjournals.asia, 2020
Mask tourism could be the future of tourism if effective measures would not be taken to control t... more Mask tourism could be the future of tourism if effective measures would not be taken to control the mass tourism at various destinations. Mask tourism recalls the need of serious biodiversity conservation and eco-friendly planning and development. Ignoring natural environment and its ecosystem would definitely pose serious challenges on the tourism business environment and in long term it will be difficult to tackle with only man made artificial resources. The present article focuses on the hidden side of mask tourism and emerging opportunity from covid19 and highlights on how to improve the available recourses and tourism infrastructure in line with environmental demand and biodiversity conservation.
tourismjournals.asia, 2020
Corona (Covid19) pandemic has posed a big challenge on mountaineering tourism operators. The pres... more Corona (Covid19) pandemic has posed a big challenge on mountaineering tourism operators. The present article focuses on the various dimensions and revival plan for the mountaineering tourism in wider aspect to grab upcoming opportunities from the market. Mountain tourism need to be expanded to mountain tourism beyond the image of adventure tourism only.
tourismjournals.asia, 2020
Corona(covid-19) pandemic has again projected the glimpses of hidden agenda of differentiations, ... more Corona(covid-19) pandemic has again projected the glimpses of hidden agenda of differentiations, racism, vanity, inequality and self-sustainability. Love, affection, peace and harmony have been lost prior to coming to the boundaries of the nations. The paper focuses on the forgotten heroes of the united world. This world is connected and one negative energy will destroy the world, if brotherhood, holistic activities and universal acceptance are missing from actions and reactions. Time is not too far, when the earth will shrink because of misdeeds of its inhabitants. Lockdown can't be solution of global crisis. Connectedness, humanity and love for nature could be the solutions for existence.
tourismjournals.asia, 2020
The Corona(covid-19) crisis and conditional lockdown by several countries have generated tendency... more The Corona(covid-19) crisis and conditional lockdown by several countries have generated tendency of " escape for change" among locked people. Lockdown can be seen as an opportunity to see more tourists and tourism in coming days. The paper is based on opinion of author, review of some literature and discussion with scholars, professors and other key stakeholders in tourism. The paper found Corona(covid-19) and lockdown as an opportunity to improve and explore new horizon of tourism with more improved infrastructure and service.
African Journals, 2018
Nowadays tourism is one of the largest and increasingly recognized fastest growing industries glo... more Nowadays tourism is one of the largest and increasingly recognized fastest growing industries globally. Tourism marketing and promotion is a core processes in the tourism industry and is one of the most important procedures of identifying the need of customers through an integrated marketing approach and by designing genuine products or services to target prospective consumers. Even though Gambella Region has an abundance of attractions and tourism products, less attention is given to tourism marketing and promotion. The study aimed at assessing the status of marketing and promotion strategies for sustainable tourism development at Gambella Peoples Nationals Regional State of Ethiopia. The study involved both desk and field research and a convenience sampling was used of tourists (n= 23). A purposive sampling method was adopted for personnel of Gambella Cultural Tourism Bureau and Gambella National Park office (n=15), Majang Zone Administration (n=19), hotels and resorts (n= 27) and NGOs (n= 5). Accordingly, this study involved (n=89) respondents from four sample categories. Collected raw data were chosen, refined, categorized, edited, evaluated, coded and entered to SPSS software version 20. Different methods of data analysis were used to investigate different marketing and promotion strategies. Descriptive statistics were computed for relevant variables and information obtained from the key informants was described in what is hopefully meaningful content. Even though, the Region has tremendous tourism potential, the findings of this study illustrates that there is weak marketing and promotion of the tourism industry in the region. Less attention is given to inter-alia, the roles of website development, information updating, linkages with tour operators, developing information centers, competition, guidebook development and product knowledge. Providing trained experts and filling a knowledge gap regarding tourism marketing and promotion, could be resolved through capacity building and tourism marketing and promotion would thus be enhanced via connecting with large tour and accommodation operators. Such measures would help in driving tourism sustainability in the region.
tourismjournals.asia, 2020
In recent years outbreak in diseases have devastated the emerging growth of tourism and developme... more In recent years outbreak in diseases have devastated the emerging growth of tourism and development and has brought it down to minimum contribution to GDP. International tourism will have to face some complications in resurrection, but it doesn’t mean that it has been collapsed totally. In such situations focus need to be given on domestic tourism and neighbour tourism. Tourism if for the people, by the people and on the people like democracy. Hence it’s never going to die. The article is based on opinions of and discussion with professionals.
Academia.edu, 2019
The word research has become important part of our life particularly for the nations which believ... more The word research has become important part of our life particularly for the nations which believes in sustainable growth and development. Research has contributed a lot and its pace for contribution to society and nature through contemporary research techniques during the last few decades has forced the people to rethink about the dimensions, implication and implementation of research. The present article focused on the language barriers and implication on implementation from contemporary research. The discussion based on the view expressed in open quorum and freely posted comments on web based posts.
Academia.edu
Conference tourism has been emerged as one of the important form of tourism which provides excell... more Conference tourism has been emerged as one of the important form of tourism which provides excellent opportunity to explore the potential benefits from natural and cultural attraction of the areas where it held. It is one type of Indirect Destination Marketing Techniques(IDMT) that promotes destinations at large through gaining popularity and benefits in induced way. The most important factor in such type of tourism is participation of a large number of people that mainly consists of academician, executives working in industries, businessman and young students. A good amalgam of knowledge base due to which mouth to mouth marketing becomes easy and fast. Most of such conferences are followed by cultural/nature tour of local destination. Even during conference cultural programmes like folk songs, folk dance, folklores or any other forms of local indigenous culture of that area has to be showcased. A kind of ethnic food festivals-cum-craft fairs are organised which is very common. The organisers of such conferences charged a good amount as participation fees from every participants; provision of bringing spouse is made available by paying discounted fee; and foreign nationals charged in foreign currency. Delegates and participants required accommodation with food which is also arranged by organisers by paying extra amount or else included in fees. That way it provides opportunities for local vendors and service providers to earn money and further opens the door of employment opportunities as well as basic infrastructure development in the areas.
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Papers by Dr. CHIRANJIB KUMAR CHOUDHARY (PhD)