ZoomInfo

386. That's the number of integrations natively available in ZoomInfo's GTM Studio. That's up from like 5 a year ago. GTM Studio is the flexible orchestration layer that marries hundreds of data sources together so that you can automate and orchestrate any GTM motion.

Getting ZoomInfo data into the rest of your stack just got easier. API access is now standard for every ZoomInfo customer, including trial accounts. With Zapier, that means ZoomInfo's B2B intelligence can move into 9,000+ apps with no code and no developer queue. Three workflows teams are turning on first: → Lead qualification from form submissions: new fill, ZoomInfo enrichment, AI scoring, routed to the right rep. No 24-hour lag between "lead arrived" and "rep has context." → AI-personalized outreach: ZoomInfo firmographic and intent data give the AI accurate context, so outreach is tailored to each account and contact. → Post-event follow-up at scale: registration webhook, enrichment, AI scoring, CRM write, sequence enrollment. One workflow, no manual handoff. For teams building their GTM engine with ZoomInfo, this makes it easier to put that data to work across the tools you already use. Learn more: https://okt.to/XlsF7p

'Just checking in' has never won back a lost deal. This play does something different. It re-targets the buyers behind deals that stalled, churned, or were lost, at the moment they show signs of being back in market. The flow: 1. Pull closed-lost opportunities from a set timeframe. 2. Layer in technographics. 3. Surface the pain points raised on the original calls through conversation intelligence. 4. Then the signal that matters most: the key buyers visiting your website or comparing you on G2 and TrustRadius after the deal closed lost. After this, an agent drafts outreach that acknowledges the original blocker, confirms what has changed since, and positions you against the alternatives they are actively comparing. Then it pushes the email into the cadence for AEs and AMs to execute, at scale, across hundreds of accounts. The deal didn't die. The timing did. This play catches the second window. The full flow is below.

Somewhere in your closed-lost pile, a deal just came back to life and your sales team has NO IDEA. A buyer you lost in Q1 can be on your pricing page RIGHT NOW... Another one is comparing you on G2 against the vendor they’re on the verge of signing up with. And you have no way of knowing that prospect is there for the taking. Here's the play that catches them the moment they resurface: 1. Pull your closed-lost opps from a set window (I suggest the past 6-12 months). 2. Enrich with technographics, so you know what they're running. 3. Surface the pain points from the original calls. The REAL reason the deal died. 4. Then the signal that matters most: the key buyers visiting your site or comparing you on G2 and TrustRadius AFTER the deal closed lost. From there, the outreach writes itself: reference the specific blocker they raised, confirm it's fixed, and say why you beat the alternatives they're looking at. Nobody has ever successfully re-opened a deal with "just checking in". Push it into a sequence for your sales team, and run it at scale across hundreds of accounts.

Connect your API key instantly with GTM.AI 🔌 It's the direct link that feeds ZoomInfo's real-time B2B data and buying signals straight into your custom AI tools, CRM, and workflows. Less manual searching, more automated pipeline generation. Data-driven AI starts here.

Even America's Sweethearts know ZoomInfo helps them do it all. We're happy to support Brooklyn Davis on and off the field, in or out of the office!

AI investment is up, but AI outcomes are not. That gap almost never comes from the model. It comes from the data underneath it: its quality, coverage, and structure. We sat down with guest speaker Brett Kahnke, Principal Analyst covering Revenue Operations and Marketing Operations, Forrester, and Brandon Tucker, Chief Data Officer at ZoomInfo, to get into why. Swipe through for the takeaways from the session. AI-readiness has stopped being a marketing term. It's now a measurable requirement, and we show exactly why that matters. Watch the full session now: https://bit.ly/4yspY3L

3,000+ customers have run 2.5 million requests through ZoomInfo's MCP server. Most of them never announced it. They just quietly rebuilt how their team preps accounts, builds lists, and routes signals. That's the part I find interesting. The loudest AI conversations on this platform are about what might be possible someday. Meanwhile 5,700 active users are past the demo phase and into the boring, profitable middle: workflows that run every morning whether anyone posts about them or not. The gap between "experimenting with AI" and "running GTM on it" is smaller than people think. Usually it's one workflow. The first one that saves an hour a day, and then nobody wants to go back. What was the first AI workflow that actually stuck for your team? Curious what the entry point looks like across different orgs. #GTM #AIinSales #RevOps

It’s time to add some fuel to your outbound! On July 30 at 1 pm ET, Florin Tatulea (ZoomInfo) and Shawn Peterson 🚀🧲📈 (Quantum Business Solutions) are walking through the Top 3 Plays Everyone Should Be Running with HubSpot + ZoomInfo. You’ll learn: → The foundation behind a rock-solid data strategy → A step-by-step breakdown of three proven ZoomInfo + HubSpot plays you can run immediately → How to set up signal-based workflows → A repeatable process for connecting ZoomInfo signals to HubSpot execution Register here: https://bit.ly/4wM77in