ET BrandEquity

At ETBrandEquity Brand World Summit 2026, Sumeli Chatterjee, Senior Director, Marketing – Sparkling Flavours India & South West Asia, The Coca-Cola Company, shares why the strongest brands don't just sponsor culture—they become a part of it. As she explains, brands are remembered not by being the loudest in the room, but by moving culture forward and creating experiences that people genuinely want to own, share, and talk about. Know More: https://lnkd.in/f9RzJCu #ETBWS2026 #BrandWorldSummit #ETBrandEquity #CultureMarketing #BrandStrategy #MarketingLeadership #ConsumerInsights #ExperienceMarketing

Protein is emerging as FMCG's new premiumisation engine. As consumers place greater emphasis on health and nutrition, brands are expanding protein-led offerings across everyday staples, snacks, and beverages—turning a functional ingredient into a key driver of innovation and premium growth. What does this shift mean for the future of FMCG? Read the full story: https://lnkd.in/gnqkbKKG #FMCG #ConsumerTrends #Protein #FoodInnovation #ETBrandEquity

PepsiCo has appointed Tanvi Swami as Marketing Director for its iconic beverage portfolio—Pepsi, 7UP, and Mirinda in India. Joining from Pernod Ricard, Swami brings over 13 years of experience across FMCG and beverages, with previous leadership roles at Kellogg's and Britannia Industries. She will now lead marketing for three of PepsiCo's flagship brands in the country. Read the full story on ETBrandEquity. #LeadershipMoves #PepsiCo #MarketingLeadership #ETBrandEquity

Can your TV become the next storefront? As Connected TV evolves, brands are exploring interactive and shoppable experiences—but should every screen be expected to drive an instant purchase? The real opportunity lies in using CTV to strengthen brand storytelling while creating seamless paths from awareness to action. Read the full story to discover why the future of CTV is about engagement, not just transactions. #ConnectedTV #DigitalAdvertising #RetailMedia #ETBrandEquity

Wimbledon 2026 wasn't just a win for tennis—it was a win for advertisers. Connected TV attracted a wider mix of brands and categories, while linear TV recorded a 30% rise in ad volumes, underscoring the growing value of premium live sports for marketers. What's driving this shift, and what does it mean for the future of sports advertising? #ConnectedTV #SportsMarketing #Advertising #ETBrandEquity

Connected TV is redefining fashion marketing. From driving aspiration to delivering measurable outcomes, CTV is helping fashion brands blend the storytelling power of television with the precision of digital. As streaming continues to reshape consumer behavior, the biggest screen is becoming one of the most impactful touchpoints in the customer journey. Read how fashion marketers are making CTV work harder than ever. #ConnectedTV #FashionMarketing #DigitalAdvertising #ETBrandEquity

#BrandConnectInitiative A candid insight that highlights one of marketing's biggest challenges: measurement. Ajay Sharma, Head Sales (CEPC, Hardlines & Softlines), Amazon Ads India, shares why measuring performance across digital, CTV, and streaming remains complex and how Amazon Ads is helping marketers bring it all together with a unified view. #FunnelEdge #AmazonAds #MarketingMeasurement #CTV #Streaming #DigitalMarketing #MediaPlanning #MarketingStrategy #ETBrandEquity

What happens when a viral trend meets brand creativity? We brought the trend to the Times Internet office jury, and the reactions were instant. Some brand takes earned attention. Some didn’t make the cut. And a few were strong enough to be shared. That’s the real test of digital work today: does it only follow the trend, or does it make people react? Watch the episode and tell us your verdict: Stop, Skip or Share? Nominate now: https://lnkd.in/guYif836 Priyanka Nair | Nikita Vig | Maitrai Pathak | Nikita Virmani Saryu Sawhney | Jiten Mane | Shamssher Alam #ETBrandEquity #ETDigiPlus #DigiPlusAwards #StopSkipShare #BrandTrends #DigitalMarketing #MomentMarketing #ViralCampaigns #CreativeEffectiveness #MarketingAwards  

#BrandConnectInitiative Reach is easy to measure. Attention is harder to earn. Shweta Dalal explains why NIVEA INDIA is prioritizing consumer moments over just media metrics and what brands can learn from it. Watch the full episode - https://lnkd.in/ghPAf8Pi #Marketing #ConsumerInsights #NIVEA #OffTheRecord

Instamart has appointed former Myntra CEO Nandita Sinha as its new Chief Executive Officer, effective August 3. She succeeds Amitesh Jha, as the quick commerce platform looks to strengthen its next phase of growth, customer focus and operational excellence. With over two decades of consumer internet experience, Sinha brings strong expertise in scaling digital-first businesses. #Instamart #NanditaSinha #Myntra #Swiggy #QuickCommerce #LeadershipMovement #ETBrandEquity