Ethics has been a feature in communication theory and practice since human communication has been... more Ethics has been a feature in communication theory and practice since human communication has been formally studied as a discipline. Seminal works such as Aristotle's Rhetorics and Nicomaclwan Ethics emphasized the character or ethos of the speaker that makes him worthy of belief that leads to persuasion. Aristotle attributes the credibility of the source, or the adherence of the source to established ethical norms, as a key element in persuading the audience. Since Aristotle, various interpretations of what constitutes ethical communication practice have been put forward by scholars and communication practitioners alike. Communication ethics concerns making sound moral decisions in communication practice, which in the modern context involves not only inteq^ersonal communications but the practice of communication professions such as print and broadcast journalism and advertising. Communication scholars have attached primary importance to the concept of choice-making in communication ethics. Harold Lasswell's famous description of the communication process as "who says what, to whom, how and by which channel.
Ethics has been a feature in communication theory and practice since human communication has been... more Ethics has been a feature in communication theory and practice since human communication has been formally studied as a discipline. Seminal works such as Aristotle's Rhetorics and Nicomaclwan Ethics emphasized the character or ethos of the speaker that makes him worthy of belief that leads to persuasion. Aristotle attributes the credibility of the source, or the adherence of the source to established ethical norms, as a key element in persuading the audience. Since Aristotle, various interpretations of what constitutes ethical communication practice have been put forward by scholars and communication practitioners alike. Communication ethics concerns making sound moral decisions in communication practice, which in the modern context involves not only inteq^ersonal communications but the practice of communication professions such as print and broadcast journalism and advertising. Communication scholars have attached primary importance to the concept of choice-making in communication ethics. Harold Lasswell's famous description of the communication process as "who says what, to whom, how and by which channel.
Uploads
Papers by Randy Bobbitt