School of Saint Anthony, 2026
This study examined the effectiveness of animated advertisements compared to static visual format... more This study examined the effectiveness of animated advertisements compared to static visual formats within the School of Saint Anthony (SSA). As educational institutions increasingly adopt digital media for communication and promotion, SSA regularly utilized advertisements to promote school events and programs. However, the actual effectiveness of these materials in capturing attention and influencing the SSA community remained uncertain. Guided by existing literature suggesting that animation enhances attention, motivation, recall, and comprehension, this research investigated whether similar advantages applied to school-based promotional materials. Using a descriptive-comparative research design, the researchers developed a prototype animated advertisement and presented it alongside a static visual advertisement to students and employees of SSA. Respondents evaluated both formats based on appeal, clarity, understandability, and relevance. The results revealed that animated advertisements were significantly more preferred, with 87.5% favoring animation. Animated visuals were also perceived as clearer (64.3%) and more relevant (82.1%) than static formats, with statistical tests confirming significant differences. These findings indicated that animation enhanced viewer engagement and improved message delivery within the school context. The study concluded that animated advertisements were more effective than static visuals in promoting school-related information. It was recommended that SSA and similar institutions adopt animated formats to strengthen communication strategies, improve audience engagement, and increase the overall impact of promotional materials.
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Papers by Sahagun Damiel