Videos by Greg Richards
A presentation on the use of placemaking for small cities for the postgraduate conference organis... more A presentation on the use of placemaking for small cities for the postgraduate conference organised by the University of Derby in April 2020. The presentation centres on the use of placemaking strategies by the small city of Den Bosch in the Netherlands to put itself on the global map. This is a small part of the review of placemaking strategies in the book Small Cities with Big Dreams (Routledge, 2019). 512 views
This video reviews the role of creative tourism in placemaking development. It covers the transit... more This video reviews the role of creative tourism in placemaking development. It covers the transition from cultural tourism to creative tourism, identifying the evolution of the creative tourism concept over the past 20 years. 149 views
Maria Bueno presents our paper in Annals of Tourism Research on Rethinking authenticity through c... more Maria Bueno presents our paper in Annals of Tourism Research on Rethinking authenticity through complexity paradigm. This paper proposes an epistemological transition based on Edgar Morin's complexity paradigm to analyse authenticity in a complex tourism environment, avoiding fragmentation, and integrating relevant actors and relationships. The results show that storytelling is an important element of these tourism experiences, legitimising and unifying the authenticity of the
experience and relating objects, social environment and individual experiences. The size of the tour groups and the rigidity of the itinerary were important elements for constructing authenticity. Tourists, service providers and government bodies all directly or indirectly participate
as co-creators, making the perception of authenticity a constant negotiation between the elements of the experience and the actors involved in it.
Available at: https://doi.org/10.1016/j.annals.2021.103348 54 views
Most frequently viewed by Greg Richards
This paper looks at macro trends and major drivers in tourism as these impact on cultural tourism... more This paper looks at macro trends and major drivers in tourism as these impact on cultural tourism in general and the Council of Europe cultural routes in particular. It considers the emergence of new forms of tourism, such as creative tourism and analyses the major trends that are likely to have an impact on the relationship between tourism and culture in the future.
This paper outlines the discussion surrounding the definition of cultural tourism and also asks t... more This paper outlines the discussion surrounding the definition of cultural tourism and also asks the question whether the term ’cultural tourism’ is still appropriate to cover the increasingly wide variety of activities that now tend to be included under this broad umbrella.
The modern backpacker is arguably an integral part of the postmodern ‘new world order of mobility... more The modern backpacker is arguably an integral part of the postmodern ‘new world order of mobility’. Backpackers are to be found in every corner of the globe, from remote villages in the Hindu Kush to the centres of London or Paris. They carry with them not only their emblematic physical baggage that gives them their name, but their cultural baggage as well. Their path is scattered with the trappings of the backpacker culture – banana pancakes, bars with ‘video nights’ and cheap hostels. This paper reviews the empirical evidence relating to backpacking generated by the New Horizons research programme of the World Student Youth Education Travel Confederation (WYSETC).
One sign of the growing interest in student travel both from the tourism industry and academic re... more One sign of the growing interest in student travel both from the tourism industry and academic researchers is the global independent travel survey conducted by the International Student Travel Confederation (ISTC) and the Association for Tourism and Leisure Education (ATLAS). The survey, conducted in 2002, covers the profile and travel behaviour of 1,630 students booking travel from student travel organisations in eight countries. This article reports the initial results of this research. The survey showed that students are frequent travel consumers with extensive previous experience of relatively long trips outside of their own world region. Most students see their travelstyle as that of 'traveller', but a significant proportion of the market characterised their travel as 'backpacking'. Motivations reflecting a desire for experience are prevalent with student travellers; particularly in terms of exploring other cultures. Motivations tend to be differentiated by destination region and travelstyle and are distinct between students and other young travellers. In spite of these differences in motivation, however, the activities actually engaged in showed little differentiation between students and others. The most frequently mentioned activities were visiting historical sites, walking, sitting in cafes and restaurants and shopping, which were practiced by over 70% of respondents. In this and other respects, the article argues that comparisons of motivation and actual activities indicate a gap between the ideology and practice of travel.
Eventful Cities: Cultural Management and Urban Revitalisation, 2010
Cities used to compete to be monumental - now they compete to be eventful. Processes of globalisa... more Cities used to compete to be monumental - now they compete to be eventful. Processes of globalisation, economic restructuring and urban redevelopment have placed events at the centre of strategies for change in cities. Events offer the potential to achieve economic, social, cultural and environmental aims within broader urban development strategies.
Eventful Cities: cultural management and urban revitalisation aims to analyse the process of cultural event development, management and marketing, and link these processes to their wider cultural, social and economic context. The book provides a unique blend of practical and academic analysis, centred partly on the case study of the European Capitals of Culture (ECOC) over the past 20 years and also on a selection of major festivals and cities where 'the event' has had an important element of development strategy. Cases will include:
ECOC analysed - Glasgow, Brussels, Antwerp, Copenhagen, Stockholm, Lille, Cork, Bruges, Porto, Rotterdam, Santiago, Prague, Cracow, Bologna, Thessaloniki, Weimar, Lisbon, Dublin, Salamanca, Genoa and Graz. In addition, the development of the Cultural Capital concept worldwide will also be used to provide examples from Canada (Vancouver), Chile (Sanitago de Chile), and the USA (Austin). However, a range of other events from different locations and cultural contexts will also be employed to provide comparison and contrast with the ECOC, including Montreal, Edinburgh, Melbourne and Barcelona as festival cities, the First Night events in North America (Boston, Charleston, Toronto), The Fete de la Musique in France and other countries, the Cultural Olympiads held alongside the Olympic Games (e.g. Barcelona, Sydney, Athens), Carnivals in Trinidad, Rio de Janeiro and London, Mardi Gras in New Orleans and Sydney and gastronomic and cultural festivals in Singapore and Thailand.
Eventful Cities: cultural management and urban revitalisation provides the reader with the chance to appreciate the use and limitations of theoretical perspectives as well as the links between theory and practice. Critical success factors are identified which can help to guide other cities and regions in their strategic development. It is essential reading for any student or practitioner involved in event management, cultural management, arts administration, urban studies, cultural studies and tourism.
* Analyses the process of cultural event development, management and marketing and links these processes to their wider cultural, social and economic context
* Provides a unique blend of practical and academic analysis, with a selection of major festivals and cities where 'the event' has had an important element of development strategy
* Examines the reasons why different stakeholders should collaborate, as well as the reasons why partnerships succeed or fail
"Cultural tourism is one of the largest and fastest-growing global tourism markets. Culture and c... more "Cultural tourism is one of the largest and fastest-growing global tourism markets. Culture and creative industries are increasingly being used to promote destinations and enhance their competitiveness and attractiveness. Many locations are now actively developing their tangible and intangible cultural assets as a means of developing comparative advantages in an increasingly competitive tourism marketplace, and to create local distinctiveness in the face of globalisation.
The Impact of Culture on Tourism examines the growing relationship between tourism and culture, and the way in which they have together become major drivers of destination attractiveness and competitiveness. Based on recent case studies that illustrate the different facets of the relationship between tourism, culture and regional attractiveness, and the policy interventions which can be taken to enhance the relationship, this publication shows how a strong link between tourism and culture can be fostered to help places become more attractive to tourists, as well as increasing their competitiveness as locations to live, visit, work and invest in.
The book is essential reading for academics, national and local policy makers and practitioners and all those in the tourism sector who wish to understand the relationship between culture, tourism and destination attractiveness."
Richards, G. (2009) Turismo Cultural: Padrões e implicações. In de Camargo, P. and da Cruz, G. (eds) Turismo Cultural: Estrategias, sustentabilidade e tendencias. UESC: Bahia, pp. 25-48., 2009
O turismo cultural tem sido, nos últimos tempos, considerado a área de maior crescimento no turis... more O turismo cultural tem sido, nos últimos tempos, considerado a área de maior crescimento no turismo global e, cada vez mais, tem sido tomado como a maior área de desenvolvimento de produto pelos destinos turísticos em busca de diversificação. O desejo pelo “turismo de qualidade”, a necessidade de encontrar recursos para apoiar a cultura e a pronta disponibilidade de recursos culturais torna o turismo cultural uma opção atrativa, tanto para áreas urbanas quanto para rurais. A despeito disso, há ainda pouca compreensão sobre o que seja o turismo cultural, bem como pouca informação sobre o mercado desse tipo de turismo.
Esse capítulo procura apresentar um panorama do turismo cultural, a natureza do fenômeno, o perfil de seus participantes e as implicações do desenvolvimento do turismo cultural relativamente a destinos, particularmente, no futuro. A maior parte da informação contida nesse capítulo é baseada em pesquisa empreendida desde 1991 no âmbito do Projeto de Pesquisa de Turismo Cultural da Association for Tourism and Leisure Education (ATLAS). O programa de pesquisa começou como uma iniciativa européia, mas tem, desde então, expandido seu escopo, para cobrir o mercado de turismo no mundo. Podem ser encontradas mais informações sobre essa pesquisa em publicações anteriores (Richards 1996, 2001).
Event Management, 2007
Tourism is often seen as having a negative impact on the cultural content and ‘authenticity’ of c... more Tourism is often seen as having a negative impact on the cultural content and ‘authenticity’ of cultural events. However, there is a dearth of empirical studies on this issue, and most research tends to focus on the attitudes of either the ‘residents’ or ‘visitors’ to festivals. This paper examines the views of cultural producers, local residents and visitors to a traditional cultural event in Barcelona, Spain. Although ‘locals’ and ‘visitors’ both tend to view the event as ‘authentic’ and its cultural content as ‘local’, significant differences were found. Residents tend to have a constructive view of authenticity linked to cultural and social references, whereas visitors employ a more existential view of authenticity related to their enjoyment of the event and experience of difference. Significant differences were also found between different visitor groups and between different groups of residents, suggesting the need for more sophisticated analysis of the consumption of cultural festivals and its effects.
Introduction to special issue of the Journal of Tourism Consumption and Practice on Exploring Cre... more Introduction to special issue of the Journal of Tourism Consumption and Practice on Exploring Creative Tourism.
Placemaking by Greg Richards
Revista Brasileira de Pesquisa em Turismo, 2025
This viewpoint paper aims to analyse the increasingly crucial role of networks in leisure and tou... more This viewpoint paper aims to analyse the increasingly crucial role of networks in leisure and tourism. It considers different ways of understanding networks, drawing on the work of Tim Ingold and Randall Collins. In particular, it assesses the use of different metaphors for network builders, including Ingold's reflections on ants and spiders, and introduces the idea of archipelagos as a conceptual frame for networks. Since Manuel Castells coined the phrase 'network society' in his 1996 opus, the rise of the Internet and social media has made his vision a global reality. We are increasingly connected to people and places across the world, and this has also transformed the way that we work, travel, and enjoy leisure. This paper considers the role of networks in contemporary society and how these are conceived in the fields of tourism and leisure. One paradox of the network society is that broadening connections serve to narrow our view, reflected in research networks by the increasing dominance of English and an Anglo-Saxon research culture. We pay attention to the relationship between different network forms and effects, and what 'makes things happen' in networks. Building on Ingold's (2008) metaphors of the ANT and the SPIDER as network-makers, we introduce the Archipelago as a new way of thinking about networks that reflects the reciprocal creation of network value.
Barcelona Metropolis, 2025
Barcelona Metropolis, 2025
Barcelona Metropolis, 2024
Linguaggi specialistici e Traduzione Tecnica , 2024
Special issue of the the journal Linguaggi specialistici e Traduzione Tecnica edited by Nicoletta... more Special issue of the the journal Linguaggi specialistici e Traduzione Tecnica edited by Nicoletta Vasta and Pietro Manzella on small cities and cultural and creative development.
Contributions:
NICOLETTA VASTA, PIETRO MANZELLA, Introduction to the volume
GREG RICHARDS, Small cities: Developing collaborative advantage through creativity
FRANCESCA COCCETTA, Analysing thematic continuities and discontinuities in European Capital of Culture videos
DEIRDRE KANTZ, ANTHONY BALDRY, Exploring genres relating to tourism marketing, Part 1: Wine glossaries and AR wine label videos as an integrated English language corpus-based resource
ANTHONY BALDRY, DAVIDE TAIBI, Exploring genres relating to tourism marketing, Part 2: Building OpenMWS as an integrated corpus-based platform for engagement with social media resources
CRISTINA ARIZZI, Museum of the sea and ecological identity. Rethinking museums in Milazzo
ANTONINA DATTOLO, ELENA ROCCO, Radio Magica’s community Talking MapsⓇ: Digital, linguistic and cognitive accessibility for cultural heritage
ELISA PEREGO, PIERGIORGIO TREVISAN, English audio description: Selected linguistic features and applications for ESL classrooms
PIETRO MANZELLA, Exploring multimodal discourse in sustainable tourism. A case study of the GO GREEN website 
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Videos by Greg Richards
experience and relating objects, social environment and individual experiences. The size of the tour groups and the rigidity of the itinerary were important elements for constructing authenticity. Tourists, service providers and government bodies all directly or indirectly participate
as co-creators, making the perception of authenticity a constant negotiation between the elements of the experience and the actors involved in it.
Available at: https://doi.org/10.1016/j.annals.2021.103348
Most frequently viewed by Greg Richards
Eventful Cities: cultural management and urban revitalisation aims to analyse the process of cultural event development, management and marketing, and link these processes to their wider cultural, social and economic context. The book provides a unique blend of practical and academic analysis, centred partly on the case study of the European Capitals of Culture (ECOC) over the past 20 years and also on a selection of major festivals and cities where 'the event' has had an important element of development strategy. Cases will include:
ECOC analysed - Glasgow, Brussels, Antwerp, Copenhagen, Stockholm, Lille, Cork, Bruges, Porto, Rotterdam, Santiago, Prague, Cracow, Bologna, Thessaloniki, Weimar, Lisbon, Dublin, Salamanca, Genoa and Graz. In addition, the development of the Cultural Capital concept worldwide will also be used to provide examples from Canada (Vancouver), Chile (Sanitago de Chile), and the USA (Austin). However, a range of other events from different locations and cultural contexts will also be employed to provide comparison and contrast with the ECOC, including Montreal, Edinburgh, Melbourne and Barcelona as festival cities, the First Night events in North America (Boston, Charleston, Toronto), The Fete de la Musique in France and other countries, the Cultural Olympiads held alongside the Olympic Games (e.g. Barcelona, Sydney, Athens), Carnivals in Trinidad, Rio de Janeiro and London, Mardi Gras in New Orleans and Sydney and gastronomic and cultural festivals in Singapore and Thailand.
Eventful Cities: cultural management and urban revitalisation provides the reader with the chance to appreciate the use and limitations of theoretical perspectives as well as the links between theory and practice. Critical success factors are identified which can help to guide other cities and regions in their strategic development. It is essential reading for any student or practitioner involved in event management, cultural management, arts administration, urban studies, cultural studies and tourism.
* Analyses the process of cultural event development, management and marketing and links these processes to their wider cultural, social and economic context
* Provides a unique blend of practical and academic analysis, with a selection of major festivals and cities where 'the event' has had an important element of development strategy
* Examines the reasons why different stakeholders should collaborate, as well as the reasons why partnerships succeed or fail
The Impact of Culture on Tourism examines the growing relationship between tourism and culture, and the way in which they have together become major drivers of destination attractiveness and competitiveness. Based on recent case studies that illustrate the different facets of the relationship between tourism, culture and regional attractiveness, and the policy interventions which can be taken to enhance the relationship, this publication shows how a strong link between tourism and culture can be fostered to help places become more attractive to tourists, as well as increasing their competitiveness as locations to live, visit, work and invest in.
The book is essential reading for academics, national and local policy makers and practitioners and all those in the tourism sector who wish to understand the relationship between culture, tourism and destination attractiveness."
Esse capítulo procura apresentar um panorama do turismo cultural, a natureza do fenômeno, o perfil de seus participantes e as implicações do desenvolvimento do turismo cultural relativamente a destinos, particularmente, no futuro. A maior parte da informação contida nesse capítulo é baseada em pesquisa empreendida desde 1991 no âmbito do Projeto de Pesquisa de Turismo Cultural da Association for Tourism and Leisure Education (ATLAS). O programa de pesquisa começou como uma iniciativa européia, mas tem, desde então, expandido seu escopo, para cobrir o mercado de turismo no mundo. Podem ser encontradas mais informações sobre essa pesquisa em publicações anteriores (Richards 1996, 2001).
Placemaking by Greg Richards
Also available in English: https://www.academia.edu/126997749/Dynamics_and_challenges_in_urban_tourism_Barcelona_Metropolis
y en Español: https://www.academia.edu/127144082/Din%C3%A1micas_y_retos_del_turismo_urbano
Also available in English:
https://www.academia.edu/126997749/Dynamics_and_challenges_in_urban_tourism_Barcelona_Metropolis
Also available in Spanish: https://www.academia.edu/127144082/Din%C3%A1micas_y_retos_del_turismo_urbano_Turismo_el_peligro_de_morir_de_%C3%A9xito
Contributions:
NICOLETTA VASTA, PIETRO MANZELLA, Introduction to the volume
GREG RICHARDS, Small cities: Developing collaborative advantage through creativity
FRANCESCA COCCETTA, Analysing thematic continuities and discontinuities in European Capital of Culture videos
DEIRDRE KANTZ, ANTHONY BALDRY, Exploring genres relating to tourism marketing, Part 1: Wine glossaries and AR wine label videos as an integrated English language corpus-based resource
ANTHONY BALDRY, DAVIDE TAIBI, Exploring genres relating to tourism marketing, Part 2: Building OpenMWS as an integrated corpus-based platform for engagement with social media resources
CRISTINA ARIZZI, Museum of the sea and ecological identity. Rethinking museums in Milazzo
ANTONINA DATTOLO, ELENA ROCCO, Radio Magica’s community Talking MapsⓇ: Digital, linguistic and cognitive accessibility for cultural heritage
ELISA PEREGO, PIERGIORGIO TREVISAN, English audio description: Selected linguistic features and applications for ESL classrooms
PIETRO MANZELLA, Exploring multimodal discourse in sustainable tourism. A case study of the GO GREEN website