Criteo

What helps teams perform at their best? According to Marc Fischli, Executive Managing Director for International Markets at Criteo, it starts with psychological safety. 🧠   Drawing on his experience leading teams across more than 25 countries, Marc shares why creating an environment where people can contribute in different ways, challenge ideas, and speak up drives stronger collaboration, innovation, and business performance.   👉 Read his perspective on inclusive leadership and building high-performing teams: https://lnkd.in/eDQBf5w6

Todd Parsons, our CPO and President of Performance Media, recently joined Greg Kihlstrom on The Agile Brand Podcast to discuss how AI is changing the way consumers discover products and what that means for performance marketing.   More and more, shopping journeys begin with a question rather than a product search. And as consumers explore ideas and compare options through conversation, brands have new opportunities to influence discovery before intent is fully formed.   🎧 Listen to the full episode on The Agile Brand with Greg Kihlström® to hear more about AI-assisted discovery, the future of performance, and how AI is reshaping the customer journey: https://lnkd.in/eYqJGrhs

Yesterday, we had the opportunity to welcome members of the OpenAI team to our New York office for a live Q&A with Criteo employees around the world to discuss how ChatGPT is quickly becoming a key new channel for AI advertising and commerce.   Mike Olson, Solutions Engineer at OpenAI, and Nathan Lam from OpenAI's Marketing team answered thoughtful questions about the evolution of our partnership, the opportunities ahead for brands and retailers, and why this shift is only just beginning.   Thank you to Mike and Nathan for sharing your expertise and perspectives, and to Alexis Berger and Ed Dinichert for leading the conversation.   A new commerce channel is being built in real time, and we're proud to partner with OpenAI to help shape it. 🤝

We're collaborating with Massmart, a subsidiary of Walmart and one of Africa's largest consumer goods retailers, to grow its retail media business in South Africa. 🇿🇦   By introducing Sponsored Product Ads and Onsite Display Ads, Massmart is helping brands and marketplace sellers connect with consumers through more relevant, data-driven advertising.   As Aidan Johnson, Vice President of Alternative Revenue at Massmart, shares: "Strategically collaborating with Criteo gives us access to proven technology and global expertise, enabling us to deliver high-quality onsite advertising experiences that are not only valuable for brands and marketplace sellers, but also highly relevant for shoppers."   🗞️ Read the full announcement: https://lnkd.in/drcBRbus

Golf Digest Online, one of Japan's leading golf-focused e-commerce and media companies, is partnering with Criteo to power onsite advertising across GDO Golf Shop using the Criteo Retail Media Platform. 🤝   As retail media continues to accelerate in Japan, GDO will leverage its first-party data to deliver highly relevant advertising experiences for consumers while creating new marketing opportunities for advertisers.   As Haruka Otake, Retail Media Promotion Manager at Golf Digest Online, shares: "By implementing Criteo’s Retail Media Platform, we can create more opportunities for users to discover products aligned with their interests and needs. At the same time, participating brands can increase their touchpoints with potential customers and reach relevant audiences more effectively."   Together, we're helping advance the future of retail media in Japan. 🇯🇵

What happens when you take marketplace performance beyond the marketplace? In Turkey, BIODERMA partnered with Criteo, Solente Digital, and SEM to bring a full-funnel strategy to life, powered by first-party data and designed to reach high-intent audiences earlier in the journey. This approach helped drive more relevant traffic to marketplace product pages and strengthen performance across the entire funnel. 🎯 👉 Read the full case study to see how a full funnel approach drives scalable growth: https://bit.ly/3T9lrmI

Inclusive leadership isn't about treating everyone the same. It's about creating the conditions for everyone to succeed.   But how do you balance inclusion and performance? And how do you adapt to different needs while treating everyone fairly?   In this interview, Xavier Noelle, Senior Staff SRE Lead at Criteo, reflects on the lessons he's learned (and the assumptions he's had to unlearn) while leading a team with diverse backgrounds, disabilities, and individual needs.   Read the full story: https://lnkd.in/eyM584Ck

As AI reshapes how people discover products, what does that mean for retailers and brands looking to stay visible?   In this conversation with Marketecture Media's Ari Paparo, Todd Parsons, our CPO and President of Performance Media, shares his perspective on GEO – and why he believes its future will look less like SEO and more like performance marketing, with outcomes at the center.   They also discuss Criteo GO, our AI-powered, self-service platform, and how it's helping marketers simplify campaign activation across channels, now also including OpenAI.   🎥 Watch the full episode on YouTube: https://lnkd.in/eVs_tgSJ

Last week, we welcomed retail and DTC leaders to Paris for the Criteo Retail Summit 2026 to explore how AI is reshaping the future of commerce.    Together with members of the Criteo AI Lab and guest speakers from OpenAI and bonprix, we explored how AI-assisted shopping is changing the way consumers discover products -- and what that means for brands and retailers looking to drive growth.    A few can’t-miss takeaways came up throughout the conversations:    🔹 AI-assisted shopping is expanding how discovery happens, making cross-channel, full-funnel thinking more important than ever. 🔹 As commerce evolves, quality data, trust, and measurement will be the real differentiators. 🔹 Collaboration across retailers, brands, and technology partners is what will define the next era of commerce.   Thank you to everyone who joined us for a day of insightful discussions, shared expertise, and meaningful connections. 🤝 

What does today's beauty buying journey actually look like?    Consumers are putting more thought into every purchase, creating new opportunities for brands to influence how products are discovered, evaluated, and chosen.    Drawing on insights from Criteo's latest Health & Beauty Pulse 2026 report, our new blog explores five trends every marketer should know.    📖 Read it here: https://lnkd.in/eQEPd_iZ