The gendering of alcohol in consumer magazines: An analysis of male and female targeted publications
Journal of Gender Studies, 2012
Abstract Despite evidence suggesting some convergence between the drinking practices of men and w... more Abstract Despite evidence suggesting some convergence between the drinking practices of men and women in recent years, alcohol-related behaviour appears to remain significantly gendered in the UK, with males being more likely to drink alcohol and to drink greater quantities of alcohol than females for instance. The authors of this paper view alcohol-related behaviour as one particular sphere of practice through which gender may be performed and normative gender identities accomplished. The authors ask where the next ...
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Papers by Andrew Kirton