Papers by Sooksan Kantabutra
Vision-Based Leaders And Their Followers In Retail Stores: Relationships And Consequences In Australia
Journal of Applied Business Research, Nov 16, 2010
Proposed model for investigating relationships between vision components and business unit performance
Journal of Management & Organization, 2002
... Sooksan Kantabutra. Gayle C Avery Macquarie Graduate School of Management, NSW. PP: 22. Abstr... more ... Sooksan Kantabutra. Gayle C Avery Macquarie Graduate School of Management, NSW. PP: 22. Abstract. ... Bolton RN and Drew JH (1991) A multistage model of customers' assessments of service quality and value, Journal of Consumer Research 17(March): 375-384. ...
A Quest For Effective Vision: Evidence From Australia
While leaders are widely exhorted to espouse visions, very little is known about what characteriz... more While leaders are widely exhorted to espouse visions, very little is known about what characterizes "effective" visions. A research model was tested to examine relationships between seven literature-derived vision attributes (brevity, clarity, future orientation, stability, challenge, abstractness, and desirability or ability to inspire) and content (customer and staff satisfaction imageries), and the performance outcomes of customer and staff satisfaction in
Shared Vision In Customer And Staff Satisfaction: Relationships And Their Consequences
Journal of Applied Business Research, Jul 1, 2011
... 23. 4. Avery, GC (2004) Understanding Leadership: Paradigms and Cases. London: Sage. ... 20. ... more ... 23. 4. Avery, GC (2004) Understanding Leadership: Paradigms and Cases. London: Sage. ... 20. 12. Brayfield, AH, & Crockett, WH (1955) Employee attitudes and employee performance, Psychological Bulletin, 52(5), 396-424. 13. ...
Identifying Vision Realization Factors in Apparel Stores: Empirical Evidence from Australia
Sustainable leadership at Siam Cement Group
Journal of Business Strategy, 2011
Purpose – This study examines the question of whether sustainable leadership principles, also kno... more Purpose – This study examines the question of whether sustainable leadership principles, also known as Rhineland leadership, can apply to a listed business in an emerging economy. Design/methodology/approach – Avery's sustainable leadership grid provided the framework for analysis of a major publicly-listed Thai enterprise, the Siam Cement Group (SCG). A multi-method case study used semi-structured interviews with various stakeholders, observations,
Journal of Business Economics Research, 2011
This study examined relationships between followers' use of their leader's vision and their own e... more This study examined relationships between followers' use of their leader's vision and their own emotional commitment to the vision, and associated organizational performance in retail stores, exploring the rarely investigated follower role in a visionary leadership process. Findings endorse the importance of vision guiding and emotional commitment to a vision. Both were significantly associated with organizational performance, although emotional commitment was more important.
Putting Rhineland principles into practice in Thailand: Sustainable leadership at Bathroom Design Company
Global Business and Organizational Excellence, 2012
Vision effects: a critical gap in educational leadership research
International Journal of Educational Management, 2010
Purpose – Although leaders are widely believed to employ visions, little is known about what cons... more Purpose – Although leaders are widely believed to employ visions, little is known about what constitutes an “effective” vision, particularly in the higher education sector. This paper seeks to proposes a research model for examining relationships between vision components and performance of higher education institutions, as measured by financial stability, student satisfaction and growth, process improvement, and learning and faculty
Identifying vision realization factors at a Thai state enterprise
Management Research Review, 2011
Purpose – The purpose of this paper is to investigate vision-based leadership effects on follower... more Purpose – The purpose of this paper is to investigate vision-based leadership effects on follower satisfaction in a Thai state enterprise. Design/methodology/approach – Extending previous research, the present study examines relationships between vision realization factors and employee satisfaction. Derived from the literature, these vision realization factors are vision communication, motivation, and empowerment of employees. In total, five directional hypotheses are
Vision effects in customer and staff satisfaction: an empirical investigation
Leadership & Organization …, 2007
... presents the results of a study examining the effects of a manager's vision on customer ... more ... presents the results of a study examining the effects of a manager's vision on customer and staffsatisfaction, taking into account a set of vision realisation factors. These relationships are depicted on a graphical model. Predictions were tested in Australian apparel stores, and ...

Leadership & Organization Development Journal, 2009
Purpose -The purpose of this paper is to propose a behavioral theory of organizational vision. De... more Purpose -The purpose of this paper is to propose a behavioral theory of organizational vision. Design/methodology/approach -Based on existing theoretical concepts and empirical evidence, this new theory development compares a diverse set of plausible logical, empirical, and/or epistemological conjectures so that highlighting occurs to form the substance of the new vision theory. Findings -The approach takes the form of an emerging vision theory, which explains how vision attributes create an impact on organizational performance. Originality/value -While vision is core to the prevailing vision-based leadership theories, little is theoretically and empirically known about attributes for effective vision. Moreover, there is no existing leadership theory, which explains the process by which vision attributes create positive effects on organizational performance. The paper proposes a vision theory to fill this gap.
Journal of Retailing and Consumer Services, 2011
Relationships between perceived vision-based leadership, and consumer and staff satisfaction are ... more Relationships between perceived vision-based leadership, and consumer and staff satisfaction are examined in retail stores in Thailand. Store visions characterized by brevity, clarity, future orientation, stability, challenge, abstractness and ability to inspire and containing reference to sales, consumer, employee and store leadership directly predict enhanced store manager leadership as perceived by staff. Such visions also indirectly predict improved staff satisfaction, while staff's perceived leadership improves staff satisfaction directly. There is no direct effect from staff satisfaction on consumer satisfaction as normally expected elsewhere. Practical implications and future research directions have been discussed.
Journal of Business Strategy, 2010
Sustainable leadership at Siam Cement Group
Journal of Business Strategy, 2011
Purpose – This study examines the question of whether sustainable leadership principles, also kno... more Purpose – This study examines the question of whether sustainable leadership principles, also known as Rhineland leadership, can apply to a listed business in an emerging economy. Design/methodology/approach – Avery's sustainable leadership grid provided the framework for analysis of a major publicly-listed Thai enterprise, the Siam Cement Group (SCG). A multi-method case study used semi-structured interviews with various stakeholders, observations,
Vision effects in Thai retail stores: practical implications
International Journal of Retail & Distribution Management, 2008
Purpose - The purpose of this paper is to examine the relationships between vision attributes and... more Purpose - The purpose of this paper is to examine the relationships between vision attributes and content, and customer and staff satisfaction in Thai retail stores, taking into account vision realization factors of vision communication, organizational alignment, motivation of staff and empowerment of staff. Design/methodology/approach - Variables of vision attributes and content, vision communication, organizational alignment, motivation of staff and

Sustainable leadership in a Thai healthcare services provider
International Journal of Health Care Quality Assurance, 2011
Rhineland leadership practices contrast sharply with the prevailing Anglo/US business model of sh... more Rhineland leadership practices contrast sharply with the prevailing Anglo/US business model of short-term maximization of profitability, and are said to lead to greater corporate sustainability, at least in highly developed economies. However, the applicability of Rhineland leadership to less developed economies has not yet been demonstrated. This paper sets out to compare the business practices of a social enterprise that delivers healthcare services in Thailand and Avery's 19 sustainable leadership practices derived from Rhineland enterprises. Adopting a case study approach, multi-data collection methods included non-participant observations made during visits to the enterprise, and reference to internal and published documentation and information. Semi-structured interview sessions were held with many stakeholders, including top management, staff, patients and a former consultant. In the Thai healthcare organization studied, evidence was found for compliance with 15 of Avery's 19 sustainable leadership elements, but to varying degrees. The elements were grouped into six core sets of practices: adopting a long-term perspective, staff development, organizational culture, innovation, social responsibility, and ethical behavior. One element was found to be not applicable, and no evidence was found for conformity with Rhineland principles on the remaining three sustainable practices. The paper concludes that Avery's 19 Rhineland practices provide a useful framework for evaluating the corporate sustainability of this Thai enterprise. Healthcare enterprises in Thailand and possibly in other Asian countries that wish to sustain their organizational success could adopt Avery's 19 Sustainable Leadership Grid elements to examine their leadership practices, and adjust them to become more sustainable. The relevance of Rhineland sustainable leadership principles to enterprises in less developed economies remains to be investigated. This study attempts to uncover this unknown.
Visionary leadership at a Thai apparel manufacturer: surprising evidence?
International Journal of Business Excellence, 2014
Sustainable leadership: honeybee practices at a leading Asian industrial conglomerate
Asia-Pacific Journal of Business Administration, 2013

Vision-based leadership: relationships and consequences in Thai and Australian retail stores
Asia-Pacific Journal of Business Administration, 2009
Purpose – The purpose of this paper is to examine relationships between vision-based leadership c... more Purpose – The purpose of this paper is to examine relationships between vision-based leadership components, and customer and staff satisfaction in Thai and Australian retail stores. Design/methodology/approach – Two models are derived from the literature. The first model expressing relationships among vision, store manager passion and staff vision sharing and staff and customer satisfaction is tested in Thai retail stores. The second model expressing relationships among vision attributes, motivation of staff and store manager passion, staff vision guiding and staff and customer satisfaction is tested in Australian retail stores. Regression analyses are adopted. Findings – Store visions characterize by brevity, clarity, future orientation, stability, challenge, abstractness and ability to inspire and containing references to sales, customer, employee and leadership indirectly predict improved customer satisfaction in Thai retail stores. In Australian retail stores, visions with the same characteristics as well as staff using vision to guide their store operations directly predict improved customer satisfaction. Vision effects on staff satisfaction are negative. Store manager passion for vision and staff vision sharing indirectly predict improvements in both staff and customer satisfaction in Thai retail stores. In Australian retail stores, store manager visions with the seven attributes, motivation of staff, store manager passion for vision and staff using vision as a guide for their store operations directly predict staff satisfaction. Staff satisfaction also indirectly predicts improved customer satisfaction in both Thai and Australian studies. Practical implications – Thai and Australian store managers should develop a vision characterized by the seven attributes. Thai and Australian store managers should be passionate about their visions, support their visions by actions and act consistently with their visions. Originality/value – While vision is core to vision-based leadership theories, little is known about what characterizes an effective vision. Moreover, roles of follower use of vision in improving performance have been little investigated. The present paper contributes to these areas.
Uploads
Papers by Sooksan Kantabutra