REDD - Real Estate Design & Development

Thank you to everyone who joined us for the REDD Open House at the Mews townhouse, Six Charles Street, Mayfair on Wednesday evening. It was a pleasure to welcome so many guests to experience this rare leasehold townhouse, tucked away behind Charles Street and accessed via Hays Mews. Combining rich heritage with contemporary design, it is a truly unique opportunity in the heart of Mayfair and part of REDD's exclusive collection of just 11 residences. Thank you for helping make the evening such a success. #Mayfair #LuxuryRealEstate #PrimeCentralLondon #Townhouse #REDDRealEstate

A wonderful afternoon in the Cotswolds. REDD was delighted to host, alongside UK Sotheby's International Realty, more than 60 clients, partners and friends at the beautiful Daylesford Organic to celebrate an exciting new chapter for our business. As we continue to grow our presence beyond Prime Central London and into the country market, it was the perfect opportunity to bring together clients and collaborators to discuss the evolving property landscape and the increasing connection between city and country living. Thank you to everyone who joined us and helped make the event such a success, and to our partners at UK Sotheby's International Realty and Daylesford for their warm hospitality. We look forward to continuing these conversations and supporting our clients wherever their property ambitions take them. #PrimeProperty #CountryHomes #LuxuryRealEstate #PropertyDevelopment #Cotswolds

“Two primary bedrooms is now a luxury necessity for better sleep”.  Thanks @SarahRappaport @Bloomberg Pursuits for highlighting REDD’s approach to the rising demand from wealthy clients for separate sleeping suites.    https://lnkd.in/esz7J8jB   At One Palace Green in Kensington historic layouts feel distinctly modern with separate sleeping quarters offering residents privacy and separation should they desire it. The newly designed apartments have guest suites that can easily double up as secondary bedrooms.”

We’re delighted to have secured planning at 41 Upper Grosvenor Street, a major milestone in unlocking this exceptional Mayfair building. Working alongside North Wind Capital, REDD has led the project since acquisition, transforming a long-vacant former Schroders HQ into a best-in-class residential scheme. With planning now in place, we are excited to move into the next phase on site this Summer and bring this “forgotten gem” back to life. https://lnkd.in/eC8wYSWz

REDD and Catalyst Capital have completed the £7m acquisition of 40–42 Ebury Street, Belgravia, marking the first deployment under Catalyst’s new prime central London residential strategy which is targeting an initial pipeline of £100m+. REDD sourced the opportunity and has been appointed development partner to reposition the existing asset into a collection of best-in-class homes in the heart of Belgravia. With advice from Knight Frank this is a strong reflection of continued confidence in value-add opportunities across Prime Central London. #Belgravia #PrimeCentralLondon #RealEstate #PropertyDevelopment https://lnkd.in/e7cY_nTm Thanks to Green Street News: Europe https://lnkd.in/gwFVTet4

We’re proud to officially launch One Palace Green — REDD’s landmark super-prime residential development overlooking Kensington Palace Gardens. Marking a major milestone ahead of completion this summer, Beauchamp Estates, Savills and UK Sotheby's International Realty have been appointed as joint agents to lead global sales for this exceptional scheme. With significant interest already coming from global UHNW buyers, we’re excited to unveil this truly one-of-a-kind opportunity to the market. #OnePalaceGreen #PrimeProperty #Kensington #LondonProperty #REDD

Our penthouse sale this month at 6 Charles Street confirms a resurgence of US buyers in prime London. This purchase aligns with a notable increase in US buyer activity at the very top end of the London market, with a particular concentration in Mayfair. At Six Charles Street, there has been a strong run of transactions from American purchasers in early 2026, totalling approximately £16 million year-to-date. Driving this is a combination of relative value compared to prime US cities, currency positioning and London’s enduring appeal as a stable global base. For many US buyers, the fundamentals are aligning in a way that makes London feel compelling again.

This weeks’ private breakfast, hosted by Edward Nicole of Marengo Security and freelance journalist Alexandra Goss (FT, Sunday Times), at the REDD office brought together a select group of industry professionals to examine the growing importance of security in prime and super-prime residential real estate. The discussion, prompted in part by Alex's recent FT article, explored how rising global uncertainty, increased public visibility, and evolving threat dynamics are elevating both the perception and reality of security risks. Attendees considered how these factors are shaping building design, day-to-day operations, staffing, and ultimately long-term asset value. A key theme was the distinction and interplay between perceived and actual security, and how each influences decision-making and buyer expectations in the high-end residential market. Blending operational expertise with journalistic perspective, the session offered a balanced view of real-world challenges alongside broader market implications. It also highlighted the growing value premium attached to demonstrable, well-integrated security measures, as well as the importance of maintaining a positive resident experience. For REDD, the event served as a neutral forum to convene industry leaders, fostering relevant, forward-looking dialogue rather than acting as a sales platform. It reinforced REDD’s commitment to staying closely connected to key conversations and emerging concerns within the sector. Thanks to all guests and both moderators for contributing to a thoughtful and engaging discussion.  

https://lnkd.in/edq5_RD3 Thanks to PrimeResi Journal for covering our significant new private client commission in Notting Hill. REDD has been appointed to lead the redevelopment of a substantial 12,000 sq ft villa, a full reconfiguration into a high-quality family mansion with leisure amenities, garden and parking. A great result for the team and an important addition to our growing private client portfolio led by Charlotte Royden, working alongside a strong consultant team, including ADAM Architecture and Taylor Howes Designs, as we move into pre-application.

Russell Smithers keeping good company with industry peers in PrimeResi Journal, highlighting both the challenges our sector faces and the positive outcomes that could follow if we get it right. The recent cyber attack on Westminster and Kensington & Chelsea has disrupted the prime residential market, but it's also showcased the resilience of the sector. At REDD - Real Estate Design & Development, we've seen how developers, advisers, and clients have adapted, ensuring projects continue moving forward despite planning delays and operational challenges.  As systems are restored, we’re confident the market will bounce back quickly, with important lessons learned on digital resilience and collaboration for the future. #PrimeResidential #CyberResilience #LondonProperty #MarketAdaptability #REDDInsights https://lnkd.in/e8fDPYNk