𝗛𝗼𝘄 𝗱𝗼𝗲𝘀 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 𝗵𝗲𝗹𝗽 𝗸𝗲𝗲𝗽 𝗮 𝗯𝗿𝗮𝗻𝗱 𝗽𝗮𝗿𝘁 𝗼𝗳 𝗽𝗲𝗼𝗽𝗹𝗲’𝘀 𝗹𝗶𝘃𝗲𝘀, 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝗳𝘁𝗲𝗿 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻? For Coffee Champion Caio Fontenele, it starts with connection – not necessarily inventing something new, but finding unexpected ways to connect the brand with what people already love, or with a relevant insight, to create a new cultural meaning for it. As Global Director Connections & Creativity at JDE Peet’s, Caio works on the ideas that connect our brands to culture. This summer, that meant becoming the 'Official Sponsor of Staying Awake' – turning late-night and early-morning kick-offs into a coffee moment for fans across time zones.
JDE Peet's
Diensten levensmiddelen en dranken
Amsterdam, North Holland 461.479 volgers
Over ons
JDE Peet’s – now part of Keurig Dr Pepper – is the world’s leading pure-play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand-led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs. In 2025, JDE Peet’s generated total sales of EUR 9.9 billion and employed a global workforce of more than 21,000 employees. Discover more about our journey to deliver a coffee for every cup and a brand for every heart at https://www.jdepeets.com.
- Website
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https://www.jdepeets.com/
Externe link voor JDE Peet's
- Branche
- Diensten levensmiddelen en dranken
- Bedrijfsgrootte
- Meer dan 10.000 werknemers
- Hoofdkantoor
- Amsterdam, North Holland
- Type
- Naamloze vennootschap
Locaties
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Primair
Routebeschrijving
Oosterdoksstraat 80
Amsterdam, North Holland 1011 DK, NL
Medewerkers van JDE Peet's
Updates
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𝐀𝐭 𝐉𝐃𝐄 𝐏𝐞𝐞𝐭'𝐬, 𝐰𝐞 𝐤𝐞𝐞𝐩 𝐚 𝐩𝐫𝐨𝐦𝐢𝐬𝐞: 𝐰𝐡𝐚𝐭𝐞𝐯𝐞𝐫 𝐡𝐚𝐩𝐩𝐞𝐧𝐬, 𝐲𝐨𝐮𝐫 𝐜𝐨𝐟𝐟𝐞𝐞 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐭𝐡𝐞𝐫𝐞 – 𝐨𝐧 𝐭𝐢𝐦𝐞, 𝐚𝐧𝐝 𝐚𝐭 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐜𝐨𝐬𝐭. Every day, we deliver 10,000+ coffee products to more than 100 countries – from Jacobs instant coffee to L'OR liquid espresso to Peet's coffee beans, reaching everywhere from the local coffee bar to the supermarket shelf. But between bean and cup lies a complex journey – and a world that rarely stops shifting. So how do we deliver your favourite cup of coffee, wherever and whenever you want it, no matter what comes our way? Find out below!
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Congrats to our coffee champion Harold WINLING for crushing our #StayingAwake employee competition. He won himself a trip to the 🇺🇸 for the 🌎 ⚽️🏆☕️
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What does ‘sustainable coffee’ really mean? Too often, it's treated as a label – a box to tick and move on. But as Judith de Boer explains, that framing misses the point. Sustainable coffee is coffee produced in a way that protects nature, supports farmers, and ensures a long-lasting supply. It's not a badge. It's a commitment to continuous improvement, to working together, and to creating measurable impact on the ground. Because saying "sustainable" doesn't make the world perfect overnight – what counts is the direction we move in and the progress we make together. Hear Judith's take below👇 #SustainableCoffee #Sustainability #Coffee #JDEPeets
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𝐂𝐨𝐟𝐟𝐞𝐞 𝐝𝐨𝐞𝐬𝐧'𝐭 𝐠𝐫𝐨𝐰 𝐢𝐧 𝐢𝐬𝐨𝐥𝐚𝐭𝐢𝐨𝐧 – 𝐢𝐭 𝐠𝐫𝐨𝐰𝐬 𝐢𝐧 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐢𝐞𝐬. 𝐀𝐧𝐝 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐜𝐨𝐟𝐟𝐞𝐞 𝐝𝐞𝐩𝐞𝐧𝐝𝐬 𝐨𝐧 𝐭𝐡𝐨𝐬𝐞 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐡𝐚𝐯𝐢𝐧𝐠 𝐭𝐡𝐞 𝐫𝐞𝐬𝐢𝐥𝐢𝐞𝐧𝐜𝐞 𝐭𝐨 𝐭𝐡𝐫𝐢𝐯𝐞. For more than a decade, JDE Peet's Sustainability Common Grounds programme has worked alongside farmers, implementing partners and local communities to support regenerative farming practices, strengthen natural resources and contribute to more resilient livelihoods. Through these efforts, Common Grounds initiatives have reached more than one million beneficiaries across coffee-growing regions. No single company can build a sustainable future for coffee alone. That's why partnership is at the heart of our approach – working with farmers, communities, civil society organisations and industry peers to help address shared challenges and create lasting impact. Because when coffee communities thrive, coffee thrives. Find out more: https://lnkd.in/eaPzzufQ #CommonGrounds #SustainableCoffee #RegenerativeAgriculture #CoffeeCommunities
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It's #𝐓𝐫𝐞𝐧𝐝𝐓𝐮𝐞𝐬𝐝𝐚𝐲 and everyone's dropping the Espresso Bomb 💣☕✨ For this #TrendTuesday, we're unlocking the science behind the Espresso Bomb. Why does it fizz? Dropping a salt-dipped espresso shot into tonic water releases all that trapped CO₂ at once, creating the dramatic eruption. The result is a bold, bittersweet non-alcoholic coffee cocktail, finished with a slice of lemon, where the salt and citrus balance the tonic's bitterness and let the rich espresso shine. 🍋🧂 Today, we're brewing with 𝐋'𝐎𝐑 𝐄𝐬𝐩𝐫𝐞𝐬𝐬𝐨 𝐂𝐨𝐥𝐨𝐦𝐛𝐢𝐚 – bringing intense, velvety depth that holds its own against all that fizz. ⚡️☕ Have you set off your own Espresso Bomb yet? Let us know how you make yours in the comments! 💬👇 #TrendTuesday #CoffeeTrends #EspressoBomb #LOREspresso #JDEPeets #BaristaAtHome #CoffeeScience
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What are the biggest trends shaping the future of coffee? After visiting the Global Consumer Goods Forum in Vienna, our Global Sales Director, Joost Lebens, shares his top takeaways on AI, changing consumer behaviour and responsible sourcing in the video below. ⬇️ And one thing is clear: coffee innovation is happening all day long - because cold is the new hot. ☕ What's your favourite coffee innovation? Share your thoughts in the comments below! #GlobalConsumerGoodsForum #CoffeeInnovation #AI #Sustainability
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JDE Peet's heeft dit gerepost
Forgive us, coffee, for we have sinned. Somewhere along the way, coffee became surrounded by too many rules. We think it should simply be enjoyed. That's the creative idea behind L'OR Coffee Sinners, our new global launch campaign for L'OR Espresso Concentrate. A coffee made for people who love to pour their creativity into every cup, on their own terms. Starting in France, Spain and Switzerland, the campaign comes to life across touchpoints, including brand immersion, PR, social, OOH, TV and retail media. Hot or iced. Simple or indulgent. There are no rules. Only your way. I'm incredibly proud to have brought this bold new chapter of L'OR to life alongside an amazing team and agency partners. Dear coffee purists... meet the L'OR Coffee Sinners. So, tell me... what's your Coffee Sin? #LOR #CoffeeSinners #BrandBuilding #Innovation #CoffeeCulture #Creativity Ricard Barri Valentines Laura Verde Caio Fontenele Paola Canepa María Collarte Eric Bouter Bettina Stier Scatamachia Inna Myroniuk Iryna Tkachenko Carlo de Milliano Antoine Susini Clémence Pillois Marion FUTIN Ombeline MARCHAND Michiel Verwaal Arno Szauter GUT Matheo F. Contrario
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It’s #𝐓𝐫𝐞𝐧𝐝𝐓𝐮𝐞𝐬𝐝𝐚𝐲 and we are officially in Espresso Tonic season. 🧊☕✨ For this #TrendTuesday, we're unlocking the science behind the Espresso Tonic craze. Why does it work? Sparkling tonic water cuts through the rich oils of espresso, creating a crisp, non-alcoholic coffee cocktail that highlights the delicate nuances of the bean. Today, we’re brewing with 𝐋’𝐎𝐑 𝐒𝐚𝐧𝐭𝐨𝐫𝐢𝐧𝐢 - bringing a splash of Mediterranean freshness and a bright, balanced aroma to our fizz. 🏝️🍊 Have you jumped on the sparkling coffee wave yet? Let us know how you make yours in the comments! 💬👇 #TrendTuesday #CoffeeTrends #EspressoTonic #LOREspresso #JDEPeets #BaristaAtHome #CoffeeScience