SHE.NEXT: The Interdisciplinary Journal of Women in Power, Style, Science, and Society, 2025
Women's fashion perpetually changes, much like flowers blooming in various seasons, gaining insp... more Women's fashion perpetually changes, much like flowers blooming in various seasons, gaining inspiration from a multitude of cultural, social, and technical factors. In the modern day, social media has become a potent facilitator for these transitions, offering a dynamic platform where innovation, trends, and personal expression converge. Platforms like Instagram, TikTok, and Pinterest have transformed the fashion industry by enhancing worldwide exposure, facilitating rapid trend dissemination, and elevating women's voices in style discourse. This research examines the impact of social media on women's fashion choices, purchasing patterns, and psychological health in urban Pakistan. Utilizing secondary data, thematic coding, and visual analysis, the study classifies observable style adaptations by age group, identifies prevailing online aesthetic trends, and investigates customer decision-making in both digital and physical retail environments. The findings indicate that younger women are more inclined to embrace fashion influenced by social media filters and influencers. At the same time, older groups exhibit selective participation in online trends. Prominent social media filters and fashion idols profoundly influence self-image formation, with observable psychological effects like anxiety, self-comparison, and consumer pressure. Consumer behaviors were significantly associated with peer influence, digital marketing, and regional modifications of international fashion trends, with purchasing decisions often reflecting personal identity. Academic frameworks substantiate the results, notably Social Comparison Theory and Consumer Culture Theory, which elucidate how digital platforms promote style conformity while simultaneously broadening aesthetic options. The research underscores the pivotal influence of social media in transforming women's style identities, their retail inclinations, and the overarching cultural context of fashion purchasing.
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Papers by Saqib Munir
government namely autocratic and democratic. Both types of
government keep on taking their turns in an almost consistent
manner in terms of time duration. This study endeavors to
comprehensively compare and contrast the performance of
autocracy with democracy in Pakistan. Considering the
significant duration of autocratic rule, spanning 32 out of 75
years, Pakistan's geostrategic position has subjected it to
various internal and externally-driven crises. By analyzing 15
carefully selected socio-economic indicators over a span of 54
years (1960-2018), this research aims to elucidate the
disparities between autocracy and democracy. Employing
rigorous statistical methods such as independent t-tests and
logistic regression, this study seeks to discern the distinct effects
and efficacy of both forms of government on Pakistan's socioeconomic landscape. The outcomes of this research endeavor to
shed light on the implications and performance of differing
governance systems in Pakistan. Results have indicated that out
of these 15 indicators, eight have shown significant differences
in the performance of both forms of government while the other
seven showed no significant differences (could not reject the null
hypothesis). Overall, the performance of autocratic governments
has remained better with respect to economic indicators. While
the political governments have an edge over social indicators
although majority of the results are insignificant. The study will
promote the understanding of authorities and concerned
individuals to accelerate the process of better economic and
social reforms. The successful models of past irrespective of the
type of government be followed to bring sustainability in the
policies. Furthermore, this study will pave the way for further
research to deeply analyze the causes of better economic
performance under autocratic regimes and establishment of
credible policies to attain the better results under democratic
regimes as well.