Papers by Dr. Sweta Ghosh
Journal of Research & Development, 2024
The paper examines the way new media technology has popularized the old and traditional cultural ... more The paper examines the way new media technology has popularized the old and traditional cultural
media contents such as folktales. With the introduction of famous video streaming website like YouTube,
production and dissemination of message and information became easy. The oral tradition has played an
important part in conveying wisdom and insightfulness among the children and in this part, Internet is playing
an important role. The beginning of 21st Century has introduced a new landscape for the children‘s programs.
Children media knew were present and the children knew where the new media were available. New media
played a great role in motivating children in their knowledge development and learning process. With the open
technology, the folk realm is no longer located to one socioeconomic sector or a particular nation. It becomes
available for all. Prior to internet era, Bengali children use to enjoy the famous folk tales on television, films
and printed forms. With the advancement of new media, the recent version of the old folk stories are created in
cartoon formats and recorded on CDs and DVDs.
International Journal of Advance and Applied Research, 2024
This research paper examines the history and progression of marketing, tracing its development fr... more This research paper examines the history and progression of marketing, tracing its development from the barter era to the modern-day relationship marketing era. It delves into the various stages that marketing has undergone, including the production era, sales era, marketing department era, and marketing company era. The paper also explores the diverse domains in which marketing practices are applied, such as consumer goods marketing, service marketing, business-to-business marketing, non-profit marketing, social marketing, and place marketing. The aim of this research is to provide a comprehensive understanding of the evolution and scope of marketing, highlighting its significance and adaptability across different sectors and industries.
INTERNATIONAL JOURNAL OF RESEARCH CULTURE SOCIETY, 2024
The paper presents a comprehensive exploration of the intricate relationship between communicatio... more The paper presents a comprehensive exploration of the intricate relationship between communication, self-theory, and interpersonal dynamics. It begins by addressing the omnipresence of communication in human life. Communication, an integral aspect of human life, permeates all spheres of existence, encompassing both intrapersonal reflections and interpersonal interactions. The paper further explores the dilemma of communication, delineating between self-confirmation needs and those reliant on external validation. Then, the concept of self is examined, highlighting its formation through cognitive processes and social interactions, and its continuous evolution through experiences and developmental processes. The study delves into the crucial aspect of self-maintenance in communication, elucidating strategies individuals employ to safeguard their self-worth in interpersonal interactions. It discusses the role of personal characteristics, such as knowledge, motives, attitudes, personality traits, and emotions, in shaping communication dynamics and influencing interpersonal interactions. Moreover, the paper discusses the purpose of interpersonal communication, which emphasizes on self-awareness enhancement, social relationship improvement, and personal development. It distinguishes interpersonal communication from casual conversation and also explores the significance of interpersonal communication in building personal characteristics and fostering self-identification. Overall, the paper offers valuable insights into the multifaceted nature of communication and its profound implications for self-development, social connection, collective well-being and enriched lived experiences.
Journal of Research and Development , Sep 30, 2022
Culture is the basic sets of values, opinions and behaviours that are learnt by the members of a ... more Culture is the basic sets of values, opinions and behaviours that are learnt by the members of a society through other members and institutions. It is the network of knowledge manifested by artistic, literary, linguistic and religious practices. Among the several sub-cultural value systems, education, learning and language play very important role in culture. Education plays a great role in the production of a disciplined citizen as well as in the creation of free-spirited body. There is an essentiality of education for the process of cultural transmission and vice versa. The preliterate culture witnessed the contribution of education for the preservation indigenous culture. In ancient India and China, students spent a great deal of time in memorizing religious text and manuscripts for the preservation of tradition and culture. Cultural signs and symbols have always structured the human lives through narratives, and these have been the basic components of moral education or Virtue Theory. Our present schooling system may fail in terms of proper education when it lacks in concern for learning, truth and culture. So, inculcation of traditional values and culture in the pedagogy, curriculum and assessment will not only enrich the cognitive performances of the students but will also enhance other psychological processes like reasoning, self-motivation etc among them.
SaiBalaji International Journal of Management Sciences, 2022
The paper inquires about the historical background of financial institution such as banks. Banks ... more The paper inquires about the historical background of financial institution such as banks. Banks play a critical function in both international economy and national economy of a country. The scope and history of banking activities varies widely from nation to another. The current historical analysis paper examines the way banking sector has evolved in Greece, Hellenistic Roman-Egypt, and Rome.
INTERNATIONAL JOURNAL FOR INNOVATIVE RESEARCH IN MULTIDISCIPLINARY FIELD, 2023
The paper investigates various elements of eocentrism present in advertisements. It also studies ... more The paper investigates various elements of eocentrism present in advertisements. It also studies the nature of green
advertising and marketing in India. Content of four advertisements have been analysed to study the use of colour, makeup,
words, lighting and sound. Themes and messages promoted by these advertisements are also examined.
Journal of Research and Development, 2022
Culture is the basic sets of values, opinions and behaviours that are learnt by the members of a ... more Culture is the basic sets of values, opinions and behaviours that are learnt by the members of a society through other members and institutions. It is the network of knowledge manifested by artistic, literary, linguistic and religious practices. Among the several sub-cultural value systems, education, learning and language play very important role in culture. Education plays a great role in the production of a disciplined citizen as well as in the creation of free spirited body. There is an essentiality of education for the process of cultural transmission and vice versa. The preliterate culture witnessed the contribution of education for the preservation indigenous culture. In ancient India and China, students spent a great deal of time in memorizing religious text and manuscripts for the preservation of tradition and culture. Cultural signs and symbols have always structured the human lives through narratives and these have been the basic components of moral education or Virtue Theory. Our present schooling system may fail in terms of proper education when it lacks in concern for learning, truth and culture. So, inculcation of traditional values and culture in the pedagogy, curriculum and assessment will not only enrich the cognitive performances of the students but will also enhance other psychological processes like reasoning, self motivation etc among them.
SAIBALAJI INTERNATIONAL OF MANAGEMENT SCIENCES, 2021
This article studies the way mobile marketing has changed its marketing strategy in India. It aim... more This article studies the way mobile marketing has changed its marketing strategy in India. It aims at studying the previous literature highlighting the evolution of mobile marketing. Mobile marketing has given birth to Proximity and Permission Marketing. The growing access to mobile and 3G applications has improved the Customer Relationship Marketing Strategies for the marketers.
Changes in Global Journalism Ethics
International Journals of Multidisciplinary Research Academy, 2018
Journalism today is facing ethical crisis due to advent of new media technologies. A new definiti... more Journalism today is facing ethical crisis due to advent of new media technologies. A new definition of journalists has been formed where citizens actively take part in news production. The practice if Journalism is witnessing structural changes in four aspects: economic, narrative, organizational and relationship. Journalists are intruding into the private life to create sensational news. World Wide Web has become a medium of exhibitionism and voyeurism. The media content is mainly controlled by the publishers, advertisers and citizens.
International Journal of Advance and Applied Research (IJAAR) , 2022
The paper investigates the various ways emotional and patriotic feelings represented in these 15 ... more The paper investigates the various ways emotional and patriotic feelings represented in these 15 patriotic Hindi film songs from 1957 to 2019. Various literatures available on patriotism and Hindi film songs are studied for framing the research questions. Both manifest and latent content have been studied to identify the themes and messages present in these famous sound tracks. For determination of any changes in lyrics and presentation of words over these 75 years, both discourse and semiotic analysis have been performed. Out of the top 33 Patriotic Hindi film songs listed by India.com, only 15 songs are randomly selected. Words are categorised into 9 sub-categories based on their usage and meanings. Apart from content analysis, an interview of an ex-navy officer has been conducted to find out about the feeling regarding these songs. The study reveals that all these patriotic songs show the beauty of the country through the eyes of Indians. The terms related to the country has been used 206 times whereas the terms related to religion have been used 50 times. Both religion and nation play a great role in the creation these songs. Messages provided by these songs are progress, development, peace, love, unity in diversity, and sacrifice.
The paper analyzed contents of Twelve Facebook users from 16th March 2017 to 15th February 2017. ... more The paper analyzed contents of Twelve Facebook users from 16th March 2017 to 15th February 2017. Social media such as Facebook allow people to reach out our friends. We can share our status, personal feelings, events, talents, likings and dislikings. Facebook plays an important role in our life. We spend most of our time in virtual world. The current study mainly employs content analysis method to determine the the way Facebook has changed world of communication. Content analysis of account holders Timeline revealed that Indians share mainly 25 genres of posts: Friendship, Classic Selfie, Software Edited Selfie, Meme, Event, Archive, Memory, News Cutout, Nature, Groupie, Travel, App Link, Kingship, Romance, Mirror Selfie, Compulsory Shared, Humour, Celebrity, Self Photo, News Link, Hair Selfie, Software Edited Groupie, Food, Self Made Art, and Children IndexTerms – Social Media, Content Analysis, Facebook Profile, Genres of Images, Visual Post _______________________________________...
Global Journal of Engineering Science and Research Management, 2017
The future mobile banking is only big but it is considered to be very bright. With the growth of ... more The future mobile banking is only big but it is considered to be very bright. With the growth of mobile commerce, electronic wallets and wireless purses are taking place of paper cash. Financial institutions like bank are facilitating their products, pricing and transactions for mobile channels. As a form of branchless banking, mobile banking holds the promise to cater lower transaction costs facilities any time at any place.
Technologies have evolved with time. Technologies had deep impact on human life since Palaeolithi... more Technologies have evolved with time. Technologies had deep impact on human life since Palaeolithic period. Financial Service Institutions such as Banks and Insurance houses been transformed drastically with the advent of Information Communication Technologies (ICTs). Internet being one of the vital components of modern ICT has permitted formation of extensive, low-cost and convenient financial network.
SHODH SANCHAR BULLETIN, 2021
The paper examines the impact of Superhero cartoons such as Bheem, Little Singham and Vir
on sch... more The paper examines the impact of Superhero cartoons such as Bheem, Little Singham and Vir
on school going children in India. Children lack perceptual defence to mass media messages, unlike
the adults. They learn to speak, to dress, to eat and to behave from these cartoon characters. Online
survey has been conducted on 66 respondents to gather data. Percentages and Central tendencies of
data have been calculated for data analysis. For detailed study an expert named Kiran Gupta has
been interviewed. The both results show cartoons play an important role in school children‘s life
SHODH SARITA, 2020
The paper investigates the various ways different online short films portray rape and sexual viol... more The paper investigates the various ways different online short films portray rape and sexual violence committed against women. Content of three online films named Devi, FOUR and Ek Raat have been analysed to study various written, audio and visual elements, which are depicted in these films. Both Manifest and Latent content are examined to study the message and themes presented in these short films.
Jamshedpur Research Review, Dec 1, 2020
The paper investigates the way various Media aid in handling stress among school students. It aim... more The paper investigates the way various Media aid in handling stress among school students. It aims at investigating various factors responsible for creating stress among students. Media play a great role in our life. Various media channels and vehicles provide us information, education and entertainment. They also play dual role in our life. Media can be both eustress and distress. Students are required to handle stress effectively. The paper gathers both primary and secondary data through previous literature study and questionnaire survey respectively. Both data supported the fact that media have become an important part in every stress management program.
DESHKAL, 2018
The current research is Action Research as the main objective of the study is to improve the stoc... more The current research is Action Research as the main objective of the study is to improve the stock of knowledge by tackling a problem. The research is concerned with school problems and is carried out by a school personal i.e. an experienced English teacher.
International Journal in Management and Social Science , 2016
The paper examines bank customers in Kolkata regarding various factors that attracts them to sele... more The paper examines bank customers in Kolkata regarding various factors that attracts them to select electronic banking technologies. A random sample of 150 individuals was selected to represent the major categories of individuals relevant to the research. Though a structured questionnaire data are collected to determine the factor speed, simplicity, security, age and gender associated with selection of e-banking technologies. Factors speed, simplicity, security and gender doesn't support previous literature review that these factors are directly associated with selection process. But the factor age supports the previous literature studies. Conclusions are made according to chi-square analysis of collected data. The study revealed customers below 39 years support electronic banking technologies. Males rely more on electronic banking technologies in comparison to females.
Global Journal of Engineering Science and Research Management , 2017
The future mobile banking is only big but it is considered to be very bright. With the growth of ... more The future mobile banking is only big but it is considered to be very bright. With the growth of mobile commerce, electronic wallets and wireless purses are taking place of paper cash. Financial institutions like bank are facilitating their products, pricing and transactions for mobile channels. As a form of branchless banking, mobile banking holds the promise to cater lower transaction costs facilities any time at any place.
International Journal of Computer Science & Communication Networks, 2016
Technologies have evolved with time. Technologies had deep impact on human life since Palaeolithi... more Technologies have evolved with time. Technologies had deep impact on human life since Palaeolithic period. Financial Service Institutions such as Banks and Insurance houses been transformed drastically with the advent of Information Communication Technologies (ICTs). Internet being one of the vital components of modern ICT has permitted formation of extensive, low-cost and convenient financial network.
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Papers by Dr. Sweta Ghosh
media contents such as folktales. With the introduction of famous video streaming website like YouTube,
production and dissemination of message and information became easy. The oral tradition has played an
important part in conveying wisdom and insightfulness among the children and in this part, Internet is playing
an important role. The beginning of 21st Century has introduced a new landscape for the children‘s programs.
Children media knew were present and the children knew where the new media were available. New media
played a great role in motivating children in their knowledge development and learning process. With the open
technology, the folk realm is no longer located to one socioeconomic sector or a particular nation. It becomes
available for all. Prior to internet era, Bengali children use to enjoy the famous folk tales on television, films
and printed forms. With the advancement of new media, the recent version of the old folk stories are created in
cartoon formats and recorded on CDs and DVDs.
advertising and marketing in India. Content of four advertisements have been analysed to study the use of colour, makeup,
words, lighting and sound. Themes and messages promoted by these advertisements are also examined.
on school going children in India. Children lack perceptual defence to mass media messages, unlike
the adults. They learn to speak, to dress, to eat and to behave from these cartoon characters. Online
survey has been conducted on 66 respondents to gather data. Percentages and Central tendencies of
data have been calculated for data analysis. For detailed study an expert named Kiran Gupta has
been interviewed. The both results show cartoons play an important role in school children‘s life