Papers by Dr. Sheetal Nair
The word continual has become indispensable in business jargon, though the more rooted terminolog... more The word continual has become indispensable in business jargon, though the more rooted terminology is “S-U-S-T-A-I-N-A-B-I-L-I-T-Y”. Its ramifications are much more far-reaching than mere environmental goodliness. Savvy leaders with the Xerxes’ complex or even the one’s in the mold of a Azim Premji or Anand Mahindra understand that in order to gain a competitive edge, they must incorporate sustainable business practices to ensure the long-term success of their companies or business model. The locution corporate social responsibility (CSR) gained mass viewership mostly during the late 1960s and early 1970s, attaching the phrase CSR to companies that emphasized a new prototype in business: the triple bottom line. Business houses focusing on the components or peripherals of the triple bottom line — people, planet, profit — accentuate a commitment to business practices that ensure the long-term health of their company, employees, the environment and the community. The paradigm is established or rather entrenched in the belief that businesses have to be held accountable to care for their surroundings & by doing so, will achieve greater success & by way of generating a bond between the company & the general public.
In 2012, Reputation Institute polled consumers in 15 U.S. markets to determine opinions of several global corporations. According to the study, 42 percent of people’s sentiment about a company is based on their understanding of the firm’s corporate social responsibility practices. Additionally, consumers place more value on a company’s reputation than on the perception of the company’s products. These days, it’s not enough to produce a great product or deliver exceptional service; people want to know they’re doing business with a company that cares about its impact on its surroundings and wants to do the right thing for society. So how can a small company do CSR ??? I’m sure they don’t have the gigantic budgets of Sir Anand Mahindra or Mr. Ratan Tata !!!! Can a small company also indulge in the so-called luxury buffet of CSR??? What do you think? Yes!!!! It can..................
The Oxford Dictionary for English lists “Crisis” as noun (plural crises /-ˌsēz/) a time of intens... more The Oxford Dictionary for English lists “Crisis” as noun (plural crises /-ˌsēz/) a time of intense difficulty, trouble, or dangerIn our times, i.e. the current era, a social media savant can do more harm than a trial attorney.You need to be prepared for today’s media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.
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Papers by Dr. Sheetal Nair
In 2012, Reputation Institute polled consumers in 15 U.S. markets to determine opinions of several global corporations. According to the study, 42 percent of people’s sentiment about a company is based on their understanding of the firm’s corporate social responsibility practices. Additionally, consumers place more value on a company’s reputation than on the perception of the company’s products. These days, it’s not enough to produce a great product or deliver exceptional service; people want to know they’re doing business with a company that cares about its impact on its surroundings and wants to do the right thing for society. So how can a small company do CSR ??? I’m sure they don’t have the gigantic budgets of Sir Anand Mahindra or Mr. Ratan Tata !!!! Can a small company also indulge in the so-called luxury buffet of CSR??? What do you think? Yes!!!! It can..................