Papers by Ricardo Rodrigues
Innovation, Engineering and Entrepreneurship, 2018
This study seeks to fill a gap in market orientation literature about the hotel industry and deal... more This study seeks to fill a gap in market orientation literature about the hotel industry and deals with the construction of a market orientation scale tailored based on a sample obtained from the hotel industry in a multicultural context. The proposed model has three dimensions: intelligence generation, intelligence dissemination and coordinated response to the client, competition and market structure domains. Research results indicate that the scale has good psychometric indicators. Content validity was assessed by questioning a group of marketing experts across Western Europe. Working data indicates that the proposed model holds convergent and discriminant validity as well reliability.
Journal of Global Information Management, 2021
This study seeks to study the relationship between market orientation and business performance an... more This study seeks to study the relationship between market orientation and business performance and to evaluate the mediating effect of adopting a low-price strategy in this relationship in the hotel industry. A sample from the Spanish and Portuguese hotel industry is used. Results show that the effect of market orientation on business performance is positive and direct. On the other hand, the results do not confirm the mediating effect of a strategy based on low-price in the strength of this relationship. Moreover, results indicate that a price strategy based on low-price is negatively related to hotel business performance.
Journal of Management and Business Education, 2020
This study applied the Academic Motivation Scale (AMS) by Vallerand et al. (1992), adapted for th... more This study applied the Academic Motivation Scale (AMS) by Vallerand et al. (1992), adapted for the Accounting and Marketing Academic Motivation Scale (AMAMS) in order to analyse who is the motivation level of Portuguese undergraduate students who were attending the Curricular Units (CUs) of Accounting and Marketing, in the beginning, and in the end of 2017/2018 academic year. This longitudinal empirical study reports motivation evolution level of students who studied Accounting and Marketing knowledge areas at two different temporal moments, with and without gamified teaching resource, during the classes. The final goal of this study is to analyse the motivation evolution with and without application of the gamified resources in the teaching process.The study included a total sample of 1923 students divided into two groups: the Gamified Group (GG) and the Control Group (CG) and with their motivations subject to evaluation prior to the beginning of classes (Moment 1 – M1) and at the ...
Engineering Management in Production and Services, 2018
Focusing on the industrial sector, this research aims to identify conditions for the implementati... more Focusing on the industrial sector, this research aims to identify conditions for the implementation of internal marketing concepts among employees and its impact on the organisational performance. Only one study was found simultaneously integrating the two constructs. It concerned the cork processing industry alone, yet considered expanding the efforts – namely, using qualitative exploratory research in the form of 10 in-depth interviews based on a script of generally open questions – to the entire industry in the Portuguese region between rivers Douro and Vouga. The unit of analysis was constructed considering distinct features as well as activity criteria and the geographic location, thus ensuring the necessary heterogeneity. The results inform about the awareness of the internal marketing conceptualisation. The research found that all analysed enterprises had more or less structured model frames and worked with the conceptualisation of the guidance for the internal market, a stra...
BAR - Brazilian Administration Review, 2019
Quality of teaching is increasingly important for the success of educational institutions. In thi... more Quality of teaching is increasingly important for the success of educational institutions. In this context, gamification is a tool often used to improve the teaching-learning process by helping both teachers and students reach their goals in the short, medium and long term. Given the importance of the topic both in academia and society, this article presents a systematic review of the literature on the use of gamification as a tool to enhance the quality of the teaching process in general, and, in particular, the teaching of management. The study searches the most relevant literature on the application of gamification to educational contexts and describes gamification's main themes and constructs based on a systematic literature review of scholarly articles available in ISI Web of Science and Scopus databases. One of the main results of this study is to describe theoretical approaches to gamification and provide a conceptual model that gathers the contribution of various studies and paves the way for future research.
Assessing the relationship between market orientation and business performance in the hotel industry – the mediating role of service quality
Journal of Knowledge Management, 2019
Purpose This study aims to explore the nature of the relationship between market orientation and ... more Purpose This study aims to explore the nature of the relationship between market orientation and business performance in the Portuguese hotel industry and to evaluate the mediating role of service quality in this relationship. Design/methodology/approach A literature analysis on market orientation, service quality and hotel business performance was conducted. The structural model was developed, and the measurement scales’ items were generated. Working data were obtained by sending a survey to Portuguese hotel managers. A purification process was conducted, and the convergent and discriminant validity, as well the reliability, of the measurement models were assessed. The structural model was tested by conducting a path analysis, as well by evaluating the coefficient of determination (R2) and the predictive relevance indicator (Q2). Findings Research results show that market orientation has a positive direct effect on business performance. Moreover, results indicate that market orient...
Entrepreneurship - Born, Made and Educated, 2012
Innovar, 2014
This paper aims to investigate the link between business regulations, pillars of competitiveness,... more This paper aims to investigate the link between business regulations, pillars of competitiveness, and new firms at country level using a structural equation model. The research developed to support this paper is based on the idea that entrepreneurship, measured as the process of new firm formation, is a vital link to the economic growth of countries. The data used belongs to a sample of 41 countries with emerging and advanced economies that appear simultaneously in three databases: The Global Entrepreneurship Monitor (GEM), the Global Competitiveness Report (GCR), and the Doing Business Report (DBR). At country level, the process is hindered by the competitiveness conditions of the country's phase of economic development, and by the regulation and institutional arrangements that shape economic activity.
ECONOMICS & SOCIOLOGY, 2014
The creation of a brand has been identified as a differentiating factor for Non Governmental Orga... more The creation of a brand has been identified as a differentiating factor for Non Governmental Organisations (NGOs) when it comes to competing for private and public funding, as well as when trying to recruit volunteers. Due to the importance of these human and financial resources for the survival of many NGOs, our purpose is to analyse the influence of NGOs' brand image on raising money and time. A sample of 654 individuals, which answered a questionnaire, was used to test a structural equation model. Results show that brand image contributes to the extent that people intend to give money to NGOs, as well as the typicality of the brand and the past donation behaviour. Past donation behaviour is the only variable that influences the intention to give time by volunteering with a NGO. Thus it is very important to facilitate the process of making donations in order to satisfy the donor and convince him/her to repeat the behaviour.
Organisations increasingly realise that workers are essential to act in face of the changes that ... more Organisations increasingly realise that workers are essential to act in face of the changes that occur internally and externally, so understanding the needs and desires of the workers and how to address these issues is essential. Our main objective is to analyse the relationships between internal market orientation and job satisfaction, organisational commitment, organisational citizenship behaviour and performance. Therefore, we propose a research model. Direct and indirect relationships exist among the variables, although some are insignificant, so the model has an empirical foundation. Specifically in higher education, commitment, satisfaction and performance appear to be moderate. However, the display of organisational citizenship behaviours is, on average, moderate to high. Also, internal market orientation in this context is low.
Journal of Open Innovation: Technology, Market, and Complexity, 2021
Motivation to learn is one of the most relevant aspects of student success in the learning proces... more Motivation to learn is one of the most relevant aspects of student success in the learning process. Measuring motivation is essential in all higher education institutions (HEI). It is also important for teachers to understand the best way to encourage and motivate their students to make enforces in their constant learning. This study’s general objective is to understand if there are differences in motivation to study Marketing curricular units between Portuguese (PT) and Brazilian (BR) students. We applied the Academic Motivation Scale to 156 students (82 PT and 74 BR) to measure their motivation and understand significant differences. The results showed that both groups of students are intrinsically and extrinsically motivated to study Marketing, although Brazilian students have higher motivation indices. This study contributes to the evolution of knowledge in higher education. It allows institutions to take short, medium and long-term measures on how to increase their students’ mo...
Are Social Media Users “Online” with Public Libraries?
Marketing and Smart Technologies, 2022
Social Media Marketing of Football Clubs: A Study with Portuguese Football Clubs—SL Benfica, FC Porto, and Sporting CP
Marketing and Smart Technologies, 2022
Montenegrin Journal of Sports Science and Medicine, 2020
Physical Activity (PA) is considered a coadjutant factor in the control of hypertension, helping ... more Physical Activity (PA) is considered a coadjutant factor in the control of hypertension, helping to control this societal burden. This study investigates the factors that may influence the adoption of PA recommendations by hypertensive individuals by comparing physical activity patterns among hypertensives and normotensives and the importance placed on PA by both groups. Data from 966 Portuguese participants aged between 18 to 90 years old, representing hypertensives (n=144) and normotensives (n=822) were collected using a face-to-face questionnaire. The results show significant differences between the two groups in terms of causes of non-participation and dropping out, preferred PA activities, perceived knowledge, and information-seeking behaviour. The main barriers to exercise reported by hypertensives were the perception that PA is not adequate or even dangerous to their health. Doctors must be considered a key factor in promoting exercise. When compared to normotensives, hypertensives feel that PA information available is not appropriate (p=.0006). Hypertensives consider that existing programmes will not meet their needs and do not like traditional fitness classes, such as those in gyms. The fear of risks associated with exercise seems to be a significant barrier that impairs PA participation. KEY WORDS hypertension, exercise, health benefits, behavioural change, barriers, risks ORIGINAL SCIENTIFIC PAPER
International Review on Public and Nonprofit Marketing, 2019
This study aims to investigate if engaging in physical activity (PA) and gender influences people... more This study aims to investigate if engaging in physical activity (PA) and gender influences people's entrepreneurial intention (EI). A survey for measuring EI and PA was developed and administered to the general population. The data were collected with a questionnaire distributed across all continental Portuguese regions. A two-way analysis of variance was used to test the influence of PA level and gender in EI. The results highlight that PA and gender have an impact on EI. This study's main practical implication is that evidence was found that people need to be involved in more PA, especially in high PA level, because the results show that there is an association with increased levels of EI. This paper contributes to filling a gap in the literature by identifying the importance of PA for the increase of EI. This relationship may be a consequence of skills promoted by the practice of PA and also the development of some personal psychological and cognitive characteristics such as autonomy, risk tolerance, and leadership. The main implication resulting from this study is that it is essential to develop and booster PA into society, namely through PA programmes in organisations, not only for improving persons' health condition but also as a social benefit, that can promote social innovation and entrepreneurship.
International Journal of Entrepreneurship and Small Business, 2012
Higher Education has been the focus of significant growth in the last decades. In this context, t... more Higher Education has been the focus of significant growth in the last decades. In this context, the educational market has undergone some changes and competition among Institutions of Higher Education worldwide was established. Particularly, in Europe, there have been profound changes in the way education has been provided for by Higher Education Institutions (HEIs), according to Bologna process, allowing students to move freely between European Institutions of higher education. Also, the decreasing trends of the students' population and the increasing budgetary constraints, made the environment of these institutions highly turbulent. The changing context of higher education and its confrontation with market forces are exerting intense pressures (internal and external pressures) on the management of these institutions. The need for dynamic and innovative skills and the importance of resources and individuals in pursuit of new opportunities proves to be extremely vital for HEIs. Something essential in HEIs, is seeking to be entrepreneurial, with human resources with entrepreneurial characteristics. The employees of the organisation contribute to various information about the market that can create competitive advantages. Thus, the understanding of how employees define and see the behaviour of market orientation is the successful key to promote a market orientation. Nowadays, the companies realize that their most important asset is the employee, particularly employees who are responsible for standards of quality, value and customer satisfaction. The entrepreneurial orientation is a concept that has been developed and studied in the entrepreneurship research field, where many studies relate it to market orientation and performance. However, most studies focus on the organisation. In this study we intend to study the relationships at the individual level. Therefore we propose the concept of individual entrepreneurial orientation (IEO) and a measurement scale, and we use the individual market orientation concept (IMO), measured with I-MARKOR.
Sustainability, Nov 23, 2022
This article is an open access article distributed under the terms and conditions of the Creative... more This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY
Compreender o que gera o envolvimento do cidadão é um desafio para as organizações sem fins lucra... more Compreender o que gera o envolvimento do cidadão é um desafio para as organizações sem fins lucrativos. Estas organizações, além de receberem recursos do governo, também dependem dos cidadãos, que doam o seu tempo, dinheiro e dentre outros. Desta forma, este estudo teve como objetivo realizar uma revisão sistemática sobre o envolvimento do cidadão em organizações sem fins lucrativos. Para tal, foi realizada uma pesquisa nas bases de dados da ISI Web of Knowledge e Proquest. Após analisados os artigos e efetuado o processo de exclusão, 24 artigos foram utilizados na revisão sistemática da literatura. Os resultados demonstraram que este é um campo de estudo recente, sendo a primeira pesquisa identificada realizada em 2002, 67% das investigações foram no contexto dos Estados Unidos da América (EUA) e 38% das investigações foram empíricas quantitativas. Por último, foram apresentados os diversos influenciadores, dificuldades e/ou barreiras e as consequências geradas por meio do envolvim...
RESUMO Esta investigação tem como objectivo identificar, junto de empresas do sector industrial, ... more RESUMO Esta investigação tem como objectivo identificar, junto de empresas do sector industrial, particularizando o da transformação de cortiça em Portugal, em que condições é que os conceitos do marketing interno são objecto de implementação junto dos respectivos colaboradores e de que forma é que essa actuação impacta na orientação para o mercado interno. Considerando que não se deparou com nenhum estudo sobre estes dois constructos que tivesse como foco este importante sector nacional, entendeu-se recorrer a uma investigação exploratória qualitativa através da realização de 24 entrevistas em profundidade devidamente estribadas num guião de questões generalizadamente abertas. A unidade do estudo foi constituída pela empresa, com as suas distintas especificidades próprias, consideradas através de critérios de dimensão, do número de trabalhadores e da localização geográfica, assim garantindo a necessária heterogeneidade.
O turismo de saúde e bem-estar é um dos produtos de turismo reconhecido como um dos fenómenos eco... more O turismo de saúde e bem-estar é um dos produtos de turismo reconhecido como um dos fenómenos económicos e sociais mais relevantes da actualidade. No entanto, verifica-se que existe ainda alguma discrepância entre as estratégias desenvolvidas pelas empresas de termalismo no sentido tradicional e os complexos destinados à prevenção da saúde fora do ciclo termal. Assim, torna-se urgente estudar este sector para tentar perceber quais os factores que contribuem para este desfasamento competitivo, salientando as melhores práticas. Esta investigação tem por objectivo identificar o estado actual da orientação empreendedora e do marketing no sector termal, através da realização de um estudo comparativo do carácter empreendedor do marketing das empresas de turismo de saúde e bem-estar no território português. Pretendeu-se, assim, perceber as novas estratégias e produtos que as empresas mais competitivas estão a desenvolver para melhorar a sua prestação de serviços, reduzir custos, incrementa...
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Papers by Ricardo Rodrigues