Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet.
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Beer demand is falling across much of the world — but Guinness is bucking that trend. While Ireland and Britain are still its biggest markets, it's also the most-sold draft beer in New York and Boston. With Gráinne Wafer at the helm, the brand just opened a new brewery in Ireland’s County Kildare, with a second facility on the way. Will it be enough to meet the raging year-round demand? Read more: https://bloom.bg/4fNBY93 📷: Matthew Thompson
Diageo reposted this
Inside Diageo’s World Cup marketing playbook ⚽ In the latest episode of the Marketing Week Podcast, hosted by senior reporter Molly Innes, vice-president of global sports Rick Pineda, explains how Diageo will be showing up during the world’s biggest football tournament. As FIFA’s official spirits partner for the FIFA World Cup 2026™ - Canada, Mexico and the United States, the Johnnie Walker owner is looking to capitalise on the action and push its business forward. 🎙️ Diageo is leveraging its role as official spirits partner to get its brands into sports "in the right way", a move described as the culmination of years of work by thousands of colleagues. 📈 Pineda discusses how the investment reflects the brand's ambition, how it will be measuring the effectiveness of its work, and the opportunities for category growth and entry points. Listen to the episode: https://lnkd.in/ePzHPjVw This episode of the Marketing Week Podcast is sponsored by Kantar.
The countdown ends now!⚽🌎 As the Official Spirits Supporter in the Americas, we'll be present across all 16 host cities, creating experiences that connect with consumers before kick-off, during the match and in the moments that follow. Working alongside our customers, partners and suppliers we've spent months preparing for this moment. Bars are stocked, bottles are on shelves and our activations are ready across the Americas. From the bar to the back garden, airport activations to fan festivals, football has a unique ability to bring people together. Through this partnership, we're creating new ways for our brands to be part of those moments wherever fans choose to enjoy the tournament. The stage is set. The world is watching. Welcome to a FIFA World Cup 2026™ summer. You can read more here: https://lnkd.in/ephx9R-w Drink responsibly. DRINKiQ.com
From Grain to Glass: The Scotch Series 🥃 Episode 3 takes us to Shieldhall, Scotland, where our brands are prepared for their journey to consumers around the world. In this episode, we meet Shona, who started her career with us as a packaging apprentice six years ago. Since then, she has built new skills, explored different roles and developed a career she is proud of. This is episode three of our Grain to Glass series - where we explore the full journey of our drinks, from the very first ingredient to the final sip. Follow along to see what comes next. #LifeAtDiageo #DiageoCareers Drink Responsibly. DRINKiQ.com
This #WorldEnvironmentDay, we're highlighting how long-term investment and local partnerships can help build water resilience in the communities where we operate. In fiscal year 2025, Diageo Mexico replenished more than double the volume of water used in our tequila operations in Jalisco - an important milestone that reflects our commitment to protecting one of our most vital shared resources. Since 2023, Tequila Don Julio and Diageo Mexico have invested more than 100 million pesos in water stewardship projects across Jalisco, helping improve water access, support agriculture and strengthen long-term resilience for local communities and ecosystems. This achievement reflects the collective efforts of our communities, partners and teams, and demonstrates what can be achieved when we combine local action with long-term commitment. https://lnkd.in/ea8wA7-T #WorldEnvironmentDay #WaterStewardship #Sustainability
From strategy to execution - and finally seeing it come to life. Join Roberto, Third Spaces Manager for Diageo Colombia, for a day at Estéreo Picnic, where months of planning come together to create memorable brand experiences for our consumers. From collaborating with partners and agencies to bringing Smirnoff, Johnnie Walker and Don Julio to life at one of Colombia’s biggest festivals, the most rewarding part is seeing consumers engage with our brands and make those experiences their own. #LifeAtDiageo #DiageoCareers Drink responsibly. DRINKiQ.com
Diageo's Archive has received the Archive Service Accreditation, the UK standard for archive services. We are pleased to be the first drinks company to attain this status, and it is a testament to the team's work in Scotland over the last 35 years. Take a look inside our liquid library - home to more than 4,000 bottles of spirits. Hidden away in Scotland, the Diageo Archive is the home of our brands' rich heritages. It is one of the largest collections in the drinks industry, preserving materials from the 18th century to the present day. As well as being a space to delve into the past, the archives continue to inspire our marketing, innovation and packaging designs across our brands. In this behind-the-scenes tour, archivist Alia Campbell shares her favourite discoveries, including an extraordinary Buchanan blend bottle dating back to 1884. We have also updated our 360 Virtual Tour on our website that allows users to explore decades of history with the click of a button, and dive into the rich stories of Johnnie Walker, Smirnoff, Tanqueray and others. https://lnkd.in/eWFVwrRB Drink responsibly. DRINKiQ.com
🚨 MATCHDAY LINE UP 🚨 Announcing our FIFA World Cup 2026™ limited edition squad. Created to celebrate our landmark partnership as the Official Spirits Supporter in the Americas, each design reflects how our brands are showing up in sporting culture - from passion and rivalry to progress, craftsmanship and celebration. Together, the collection brings our brands onto football’s biggest stage through a shared love of the game and the moments that bring fans together around the world. Drink responsibly. DRINKiQ.com
As an official supporter of the FIFA World Cup 2026™ we're creating powerful opportunities for our brands to connect with fans through culture, creativity and community. The same host country, the same stage: In Colombia, Buchanan’s is showcasing the importance of second chances and how football can bring communities together. Its campaign is centered on healing, unity and national pride, after the tragic assassination of a national football player 32 years ago. As part of this campaign, Colombians have come together to answer the letter the player once wrote asking his country for forgiveness, after scoring an own goal in the 1994 FIFA World Cup. Over 50,000 messages from across the country have been transformed into a 50-metre flag bearing the number 2: the jersey number, and a symbol of embracing second chances. Drink responsibly. DRINKiQ.com
Don Julio Tequila. Fresh grapefruit. Sparkling finish. Widely celebrated as Mexico’s national tequila cocktail, the paloma proves that simple can be exceptional - it's a bartender favourite that's just as easy to make at home. To mark #WorldPalomaDay, our Global Tequila Ambassador Karina Sánchez Huitron shares her perfect paloma serve.🍊 Drink responsibly. DRINKiQ.com