Myprotein

Welcome to the Myprotein Standards Academy. You’ve officially been recruited. Here, “good enough” doesn’t make the grade. For over 20 years we’ve been setting the standard in sports nutrition, and now we’re inviting you behind the scenes to see what Built to a Higher Standard really means. Training starts today.

Myprotein activewear launches on Sports Club by NEXT   Sports Club is a dedicated multi-brand sportswear and equipment destination by NEXT, selling Next Active alongside leading brands including Nike, adidas, New Balance, On, Castore, Sweaty Betty and The North Face.    The initial activewear drop includes a selection of training and athleisure styles across men’s and women’s categories, including hoodies, T-shirts, shorts, leggings, sports bras, tops and jackets.   The launch reflects Myprotein’s continued expansion beyond its direct-to-consumer roots and growing credibility with major retail partners. Myprotein’s activewear placement alongside leading sportswear brands also underlines the strength and commercial appeal of the offering. We're excited for this launch to be featured in Drapers. Read here: https://lnkd.in/eF7iTXJq  

The new MP Activewear Sunset Summer collection has just landed 🌇   Designed around the balance of aesthetic colour palettes and technical performance, the 33-piece collection introduces elevated training essentials, coordinated sets and versatile lifestyle pieces.   Inspired by the hues of summer evenings, Sunset Summer features a refined colour palette of Cosmo Pink, Coconut, Cocoa, and Sunset, alongside timeless Black accents. Combining flattering sculpting details with the bright and summery palette, the collection has been designed to transition seamlessly from run clubs to coffee dates.   Perfect for exercising in hot weather this summer, the Tempo design has been crafted using four-way stretch fabrics, sweat-wicking and quick-drying technology, and flatlock seam construction to minimise irritation and maximise comfort during movement in warm conditions.    Blending functionality with flattering design, key pieces across the collection feature signature details including scrunch detailing, dipped waistbands and open-back silhouettes, designed to enhance the natural form while maintaining comfort and support.    Shop now: https://lnkd.in/egRsbYXm

Another amazing collab between Myprotein and Nichols to help grow our ready-to-drink range 🤝 With 15g of Clear Whey Protein, low calories and zero sugar - you’ll struggle to find a tastier, more refreshing way to get your protein in.

We're looking for a superstar in the world of Programme Management to help us deliver our Myprotein Activewear Strategy. A significant hire in a hugely impactful role, to shape how we go-to-market 🚀

We're proud to see Myprotein Performance Advisory Board Member, Dr Ishrat Ahmed, featured in British Vogue with expert commentary on creatine.   In the latest Vogue article, "Why 'Dry Scooping' Creatine Is To Be Avoided – And How To Take It Properly", Dr. Ahmed, shares expert advice on how to take creatine safely and effectively, while helping to separate fact from social media myths.   As more people look to support their health and fitness it's great to see Dr. Ahmed's expertise reaching wider audiences through publications like Vogue. Read the full article here: https://lnkd.in/eETpFngy

The biggest moment in the Hybrid calendar is undoubtedly the HYROX World Championships, the culmination of the season after a year of hard work. As Global Nutrition Partner for HYROX, we took our Salty Tap Pop Up around the world during the season, so it was only right to bring it to Stockholm to fuel the 7000+ qualified athletes, who represented the top 0.5% of competitors throughout the season. Felix Fisk, Events and Activations Manager, said "We brought our fan-favourite Salty Tap activation to Stockholm for its second appearance at the HYROX World Championships, serving samples from our HYROX hydration range to athletes and spectators throughout the event. Visitors could test their aim in our ‘Hit the Bullseye’ dart challenge for a chance to win a free tub of electrolytes, capture the moment in our photobooth, or cool down with a post-race ice lolly in the sun at our dedicated chill-out zone." All of this culminated in multiple podiums from our athletes, including Dylan Scott, who won the Elite 15 Solo Men's Race to become the 2026 HYROX World Champion and Tim Wenisch who reclaimed his Elite 15 Doubles World Title. Lissy Werner, Hybrid Athlete Manager, said "We had our biggest athlete race team ever for HYROX world champs in Stockholm, with over 60 athletes qualified. Seeing so many of them achieve their goals this weekend was incredibly rewarding. We've been following their training and prep for months and seeing it all come together, with 16 people landing on the podiums, was a brilliant experience."