SuperAwesome

Heading to Creator Economy Live next week? Make sure to put Anne Reardon’s (Creators Lead at SuperAwesome) panel session in your diaries 🇺🇸✍️ Annie will be taking the stage on Wednesday in a session called “𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: 𝐇𝐨𝐰 𝐂𝐫𝐞𝐚𝐭𝐨𝐫-𝐋𝐞𝐝 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 𝐀𝐫𝐞 𝐃𝐫𝐢𝐯𝐢𝐧𝐠 𝐃𝐞𝐞𝐩𝐞𝐫 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭”, where she will be joined by Madison Cunningham (Comfrt), Jeannie Hurtado (Unique Vacations, Ltd.), and Stephanie Zoppina (Anthropologie) to explore how creator-led experiences are reshaping brand engagement. The panel will unpack how brands can harness creator-led experiences to foster deeper loyalty, spark authentic storytelling, and build thriving communities that extend far beyond the screen. 📍 The Growth Stage | New York Marriott Marquis Times Square  📅 Wednesday, July 29 ⏰ 1:40 PM - 2:10 PM EDT Check out the full session details here 🔗 https://lnkd.in/eQDYXpRG Head to the comments below to find out more about our recently launched creator wellbeing program, 𝐂𝐫𝐞𝐚𝐭𝐨𝐫 𝐀𝐰𝐚𝐫𝐞 👇 #CreatorEconomyLiveEast #CreatorEconomy #SuperAwesome #InfluencerMarketing #GenAlpha #GenZ

🎁 New Data Drop… 𝐇𝐨𝐥𝐢𝐝𝐚𝐲𝐬 𝐔𝐧𝐰𝐫𝐚𝐩𝐩𝐞𝐝: 𝐇𝐨𝐰 𝐭𝐨 𝐖𝐢𝐧 𝐭𝐡𝐞 2026 𝐖𝐢𝐬𝐡𝐥𝐢𝐬𝐭 ❄️ We might only be in July, but Holiday wishlists are already quietly taking shape. That’s why we’ve just released our 𝐛𝐫𝐚𝐧𝐝-𝐧𝐞𝐰 Holidays 2026 trends report, uncovering what is influencing holiday shopping this year and how to ensure your brand is at the top of the wishlist. We spoke to more than 2,000 kids, teens, and parents across the US, UK, Germany & France to unwrap the emerging platforms, fast-moving fandoms, and revolving cast of content creators, shaping the 2026 holiday season ☃️ With parents shopping earlier than ever, and kids & teens leading the charge on brands making the cart, understanding what drives wishlist choices is key to ensuring your brand shows up where it matters most. 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐭𝐡𝐞 𝐑𝐞𝐩𝐨𝐫𝐭 𝐭𝐨 𝐅𝐢𝐧𝐝 𝐎𝐮𝐭: 📣 Why building brand recall is essential when it comes to kids & teens 🎁 How hybrid wishlists are redefining what gifting looks like 👥 The role social proof plays in creating the most-wanted brands ❤️ Why tapping into fandoms is key to winning with Gen Alpha & Gen Z To get the full ‘𝐇𝐨𝐥𝐢𝐝𝐚𝐲𝐬 𝐔𝐧𝐰𝐫𝐚𝐩𝐩𝐞𝐝’ scoop by market, download the full reports below 👇 🇺🇸 𝐔𝐒 𝐑𝐞𝐩𝐨𝐫𝐭 - https://lnkd.in/eMjPM5En 🇬🇧 𝐔𝐊 𝐑𝐞𝐩𝐨𝐫𝐭 - https://lnkd.in/e3zEpm49 🇩🇪 𝐆𝐞𝐫𝐦𝐚𝐧𝐲 𝐑𝐞𝐩𝐨𝐫𝐭 - https://lnkd.in/eceiGqEz 🇫🇷 𝐅𝐫𝐚𝐧𝐜𝐞 𝐑𝐞𝐩𝐨𝐫𝐭 - https://lnkd.in/efZ-KndZ #SuperAwesome #HolidaysUnwrapped #NewResearch #GenAlpha #GenZ #ConsumerTrends #Fandoms

“What's one of the number one things that people do after they have seen a piece of creative content? They go and talk to their friends about it.” This year marked a decade of SuperAwesome Upfronts, featuring an incredible lineup of senior leaders and industry experts covering some of the hottest topics on stage, including the creator economy, how audio is becoming a media plan must, and the latest on Awesome Intelligence. Nicholas Walters, SuperAwesome’s CSO & President, unpacked our latest fandoms research, and explored the power of creators when it comes to sparking fandom in the discovery phase of the lifecycle. Working with the right, trusted creators who are relevant to fans and fandoms, is the key to unlocking Gen Alpha conversations 🔓 Want to hear more on how to build fandom with creators? Watch here 👉 https://lnkd.in/eRgJdQc4 #SuperAwesome #Upfronts2026 #CreatorEconomy #Fandoms #YouthSafety #GenAlpha #GenZ

“Behind every piece of content, every view, every subscriber count, and every campaign result is a real person. And supporting those people isn't just good business practice - it's simply the right thing to do.“ Following last week’s announcement of our new creator wellbeing program, 𝐂𝐫𝐞𝐚𝐭𝐨𝐫 𝐀𝐰𝐚𝐫𝐞, our Legal Counsel (Creators Business), Sophie Hughes, has penned a blog taking a closer look at the thinking behind the initiative and why supporting creators as people - not just marketing partners - is essential to building a healthier creator ecosystem ✨ Sophie explores the growing pressures creators face, why wellbeing should be a core part of responsible creator partnerships, and how Creator Aware is designed to help foster a more sustainable future for creators, brands, and young audiences alike 🤝 Read the full story here 🔗 https://lnkd.in/eHHv_uyM #SuperAwesome #CreatorAware #CreatorWellbeing #CreatorEconomy #GenAlpha #GenZ

SuperAwesome x WPP x Roblox x The Drum at Cannes Lions International Festival of Creativity 2026 🔥 “The technology is going to help us with contextual targeting, for example, help outcomes for those advertisers on the platform. Safety is the number one priority for us, for creators, for brands, and for our users.” 𝘓𝘪𝘴𝘢 𝘞𝘪𝘭𝘭𝘦𝘵𝘵, 𝘚𝘦𝘯𝘪𝘰𝘳 𝘋𝘪𝘳𝘦𝘤𝘵𝘰𝘳, 𝘎𝘭𝘰𝘣𝘢𝘭 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘗𝘢𝘳𝘵𝘯𝘦𝘳𝘴𝘩𝘪𝘱𝘴, 𝘙𝘰𝘣𝘭𝘰𝘹 We had a blast when we sat down with WPP, Roblox and The Drum for a panel session titled 𝐑𝐨𝐛𝐥𝐨𝐱 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐍𝐞𝐱𝐭 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐁𝐫𝐚𝐧𝐝 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 at Cannes Lions 2026, following our recent announcement as Roblox’s sole commercial and technology partner for Gen Alpha Advertising 🚀 🎮 Our CSO & President, Nicholas Walters, spoke alongside WPP’s Giuliana Coli (VP, Global Strategic Partnerships), Roblox’s Lisa (Giovanzana) Willett (Senior Director, Global Strategic Partnerships), and The Drum’s Intelligence Editor, Sam Anderson, to delve into the platform that Gen Alpha have chosen for entertainment, play, and building their fandoms. Over 132 million people log onto Roblox every day - a third of them under 13, making it impossible to ignore. Watch the full conversation to hear how safer advertising is being redefined for Gen Alpha, and what every brand needs to know before entering one of the world's biggest gaming platforms  👉 https://lnkd.in/egHGd_sb For more information on how to reach Gen Alpha audiences safely, contextually, and effectively on Roblox with SuperAwesome, head to the comments below 👇 #CannesLions #Roblox #TheDrum #WPP #SuperAwesome #GenAlpha #NextGenEngagement

Last week, Alvin Hussey (Business Development Director at SuperAwesome) spoke on the 𝐌𝐚𝐝𝐞 𝐰𝐢𝐭𝐡 𝐂𝐚𝐫𝐞 panel at The Children's Media Conference alongside experts from Lime Pictures, Family Kids & Youth, Good Toy Guide, SlamBarz CIC, and The Creative Garden, exploring what it really means to grow up in 2026 and how media choices shape young people's wellbeing 🎤 The panel agreed that content shouldn't just aim to 'do no harm' - creators and platforms have a real opportunity to proactively improve wellbeing through what they make, backed by stronger quality assurance frameworks. They spoke about balancing protecting young people with supporting the commercial potential that helps creatives thrive. That challenge is why we recently launched 𝐂𝐫𝐞𝐚𝐭𝐨𝐫 𝐀𝐰𝐚𝐫𝐞, our new global creator well-being framework, to support the mental health of creators under 18, while keeping young audiences safe, protected, and positively engaged 🤝 Learn more about Creator Aware here 🔗 https://lnkd.in/ede9A4dV Head to the comments to read the full panel recap 👇   #ChildrensMediaConference #CMC2026 #SuperAwesome #YouthSafety #GenAlpha #GenZ

🎉We’re Hiring at SuperAwesome 🎉 Our team is expanding across the UK, US, and Portugal, and we’re looking for the best talent to join us across multiple teams - including Sales and Engineering. If you’d like to join us in our mission to power a better internet for the next generation, then we’d love to hear from you! Head to the links below to find out more about the roles and our benefits 🚀 👇 🇬🇧 𝐔𝐊 Business Development Executive | London, Hybrid - https://lnkd.in/dQRGzjWX 🇺🇲 𝐔𝐒 Sales Manager | New York, Chicago, Hybrid - https://lnkd.in/echnWD96 Sales Director | Chicago, New York - https://lnkd.in/eFKYKknq 🇵🇹 𝐏𝐓 Full-Stack Software Engineer | Lisbon, Fully Remote - https://lnkd.in/ej3DaVQP Data Engineer Lisbon | Fully Remote - https://lnkd.in/evRR_u7R #SuperAwesome #Hiring #OpenRole #JoinTheTeam #AdTech

Next up: CreatorFest 🚀 The team is excited to be on the ground at CreatorFest today and tomorrow! We can’t wait to jump into some great talks, hear about the freshest insights in the influencer industry, and connect with the industry from creators to brands, agencies, and marketers alike. Attending CreatorFest? We’d love to catch up! Drop us a message for a coffee and a chat 🤝 #CreatorFest #CreatorFest2026 #InfluencerMarketing #SuperAwesome #GenAlpha #GenZ

𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐢𝐧𝐠 𝐂𝐫𝐞𝐚𝐭𝐨𝐫 𝐀𝐰𝐚𝐫𝐞: 𝐒𝐮𝐩𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐍𝐞𝐱𝐭 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐂𝐫𝐞𝐚𝐭𝐨𝐫𝐬 💙 As the creator economy continues to expand, supporting creators with the right tools, resources, and safeguards is essential, particularly for those engaging young audiences. That's why we've launched 𝐂𝐫𝐞𝐚𝐭𝐨𝐫 𝐀𝐰𝐚𝐫𝐞, our new global creator well-being framework, developed in partnership with Self Space. The program brings together mental health support, creator wellbeing commitments, positive content guidance, audience safeguards, and protected payments for creators under 18, helping establish a stronger standard for responsible youth content creation. Check out our latest blog for more details 👉 https://lnkd.in/ezaS_hfi To find out more about the Creator Aware programme, and register your interest, head to the link in the comments below 🔗 #SuperAwesome #CreatorAware #CreatorEconomy #CreatorWellbeing #YouthSafety #GenAlpha #GenZ

Katie Goldstein, SuperAwesome's Global Head of Policy & Regulatory Affairs, will be speaking at an Association of National Advertisers virtual session next week called 𝐊𝐢𝐝𝐬, 𝐓𝐞𝐞𝐧𝐬 𝐚𝐧𝐝 𝐓𝐨𝐦𝐨𝐫𝐫𝐨𝐰'𝐬 𝐑𝐮𝐥𝐞𝐬: 𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐧𝐠 𝐏𝐫𝐢𝐯𝐚𝐜𝐲, 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐚𝐧𝐝 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐑𝐢𝐬𝐤 🎤 Katie will join Allison Fitzpatrick (Davis+Gilbert LLP) and Rukiya Bonner (BBB National Programs) to explore the latest regulatory developments shaping kids’ and teens' digital experiences, and what they mean for brands, platforms, and advertisers. Together, the panel will unpack evolving COPPA and CARU guidance, emerging state privacy requirements, and the increasing scrutiny surrounding social media, gaming, and influencer marketing to provide actionable strategies for staying compliant. 📍 Virtual session 📅 Tuesday, July 14 ⏰ 1:00 - 2:00 PM ET Learn more and register here 👉 https://lnkd.in/eVDmQ-96 #SuperAwesome #ANA #CARU #COPPA #YouthPrivacy #GenAlpha #GenZ