Passionfruit

3 new exciting Passionfruit hires for our AI marketing platform PIP!! Jess Noel tells all...

How are marketers actually using PIP day to day? Take Jenna Kamal. Here are 3 ways PIP makes her marketing life easier: 1. 📇 CRM personalization: Her HubSpot was a mess. Now it's a couple of prompts. PIP builds her a clean list of who to talk to, then writes the bespoke nurture for them. Hours of work, gone. 2. 📝 Content reviews: Reviewing collateral is every marketer's biggest gripe. Jenna uploads it, PIP marks it up. It's trained on her brand guidelines, so the feedback is actually usable and she's not the bottleneck anymore. 3. 📊 Reporting and analytics: Too many meetings, everyone on a different dashboard, no clear view. PIP pulls it into one, across every channel, from live data. She walks in knowing exactly how marketing's doing. That's the real unlock. PIP does the grunt work so Jenna can get on with the marketing.

'Top 5 CMOs on the Move' 🚀 : Illinois + Indiana + Wisconsin Edition 🇺🇸 Exciting summer of marketing moves across the Midwest. Here's who just landed where: 1. Jeffrey Wurtzel → grew Extra Gum to no.1 in its category and led the Effie-winning "Unwrapping a Love Story" campaign at Mars Wrigley. Later built a 50-person marketing org at HALO Branded Solutions. Now CMO at Puttshack, the tech-infused mini golf brand out of Chicago. 2. Andres Baptista → spent 13 years at SC Johnson, where he relaunched Windex to a YouTube Ad of the Year, then ran global marketing at BISSELL. Now CMO at Wisconsin's Johnson Outdoors, home to Minn Kota, Humminbird, Old Town and SCUBAPRO. 3. Matthew Jevne → spent 20+ years in technology before joining Spring Green's lawn care franchise as VP of IT. Just got promoted to Chief Technology & Marketing Officer. One of the rare execs owning both tech and marketing under a single title. 4. Dana Lurker, MID → fourth-generation family leader who started in 2010 and worked her way up. Now CMO at Duncan Supply, the 90-year-old Indianapolis HVAC and refrigeration distributor, all while finishing a Master of Industrial Distribution at Texas A&M. 5. Mary Benedum → two decades at Kohl's leading customer loyalty, consumer insights, media and marketing strategy. Now Chief Customer & Marketing Officer at Blain's Farm & Fleet, the family-owned Wisconsin retail institution running since 1955.

AI is a great leveller for mid market American businesses. Allowing many of them to compete against much bigger brands with bigger budgets & teams for the first time. Lisa Bowman, who leads marketing at the The Cleaning Authority explains why:

How are travel brands using PIP? Here's what's got them excited. Travel brands are sitting on goldmines of data. They know their customers intimately. What they book, when they book, what they love. The problem was always using it. So most comms stayed generic. "Hey Dave, you booked last year. Fancy going again?" One of a thousand emails Dave deletes that morning. Now it's different. PIP knows Dave wants the room facing the slopes. It knows he books the moment there's a snow forecast. So the message meets him right there, on WhatsApp or email, when he's actually ready to book. That's the real unlock. Super personalised CRM campaigns, at scale, without the grunt hours it used to take. For the first time, travel brands get to talk to every customer like they actually know them.

How are hospitality brands using PIP? Here's what's got mid-market hospitality brands excited about PIP. Hyperlocal campaigns are how they win. The right message, the right store, the right moment. The problem was always speed. By the time you'd briefed it, built it and picked the stores, the moment had passed. Now it's a couple of prompts. Built at the speed of culture, targeted down to specific stores. That's the real unlock. Smaller, leaner teams competing with the marketing budgets of a Chick-fil-A, Chipotle or a Hilton. For the first time they get to play on the same pitch as the big hospitality & restaurant brands. PIP is the leveller.

'Top 5 CMOs on the Move' 🚀 : Georgia + Florida Edition 🇺🇸 Big summer of marketing moves down in the Southeast. Here's who just landed where: 1. Nichole Robillard → fresh off leading Red Lobster's post-bankruptcy comeback and the "Meat is What We Do" rebrand at Smokey Bones, she's now driving marketing at Barcelona Wine Bar. 2. Sarah Crockett → after CMO stints at Backcountry, Dickies and DSW, she's now Global CMO at Atlanta's Carter's, and she's already got the brand front and centre this summer with the Carter's Cup during soccer's biggest year. 3. Kieran Donahue → 11 straight quarters of growth at IHOP. Ran commercial strategy across seven brands at Atlanta's GoTo Foods. Just landed as EVP and CMO at Pacers Sports & Entertainment. 4. Rachel Rogers → new CMO at Kane's Furniture, taking the reins across brand, creative, digital and CRM at the 77-year-old Florida institution. 5. Bruno Cardinali→ launched the Chicken Sandwich Wars at Popeyes. Scaled Oakberry to nearly 1,000 stores in 50 countries. Now CMO of Pura Vida Miami.

5 AI terms explained simply: Tokens, context window, harness, agent & MCP.

Ok this one's a great example of what our customers do with PIP, our AI marketing platform. Detroit had a massive heatwave last week. One of our customers, an online and in-store retailer, wanted to know something simple: was the heat sending people online, or were they still coming into stores? Normally that's a whole project. Pull the online numbers, pull the in-store numbers, find the weather data, get a few people together, build the spreadsheets, compare everything, and hopefully have an answer in a few days. They did it in two prompts. Threw all of it into PIP, got the insight, and had a campaign live the next day. Off the back of the weather. Our VP of Customer Success Ellie sees this constantly. Teams sitting on piles of scattered data that used to take forever to make sense of. That's the whole point of PIP. Turn the mess into a campaign you can ship the same day.