Papers by Marco Antonio Soto-Rumiche
En el contexto actual, las plataformas digitales han transformado la forma en que los visitantes ... more En el contexto actual, las plataformas digitales han transformado la forma en que los visitantes interactúan con los museos, permitiendo no solo el acceso a información, sino también la generación de contenido basado en sus experiencias, transformando a los públicos de observadores pasivos en participantes activos . Los comentarios y reseñas publicadas en sitios web especializados, como Tripadvisor, han adquirido un rol determinante en la construcción de la reputación online de los museos , además de influenciar en la toma de decisiones de futuros visitantes, ¿Cómo perciben los visitantes los museos de Lambayeque (Perú)? Un análisis de sentimiento basado en reseñas de Tripadvisor How do visitors perceive museums in Lambayeque (Peru)? A sentiment analysis based on Tripadvisor reviews
Geojournal of Tourism and Geosites, 2026
Online reputation has become a strategic component for cultural institutions, as it directly infl... more Online reputation has become a strategic component for cultural institutions, as it directly influences public perception and the social valorisation of heritage. The aim of this research was to analyse the online reputation of the Museo Nacional Sicán (Sicán National Museum), on the northern coast of Peru, as an expression of the symbolic and social dynamics that shape cultural consumption in digital environments. The methodology adopted was quantitative, exploratory, and descriptive, through content analysis and systematic observation of the TripAdvisor and Google platforms, considering variables such as ratings, comments, images, and scores. The results show that the museum maintains a solid digital image, with an average rating of 4.5/5 on Google with more than 1,300 opinions, and 4.0/5 on TripAdvisor, where 87.7% of the reviews are positive. I t also ranks as the most recommended activity in the city. Comparison with other museums in the region revealed that, although the Museo Nacional Sicán has a favourable reputation, it still faces challenges to match the digital visibility with leading inst itutions such as the Museo Tumbas Reales de Sipán. In conclusion, online reputation not only reflects the quality of the museum service but also the capacity of these institutions to actively participate in the symbolic construction of cultural identity , highlighting the need for digital strategies that strengthen their role in contemporary circuits of heritage legitimisation.
Springer proceedings in business and economics, 2024
This study analyses the experiences of visitors to cultural tourism resources in the municipality... more This study analyses the experiences of visitors to cultural tourism resources in the municipality of Malaga (Spain) through sentiment analysis. The online reviews shared by visitors on TripAdvisor and other platforms are relevant to know the valuation of users, being an influencing factor in decision-making by other users. The aim of this research work is to shed light on the online reputation of the cultural heritage of the city of Málaga through reviews on social networks or TripAdvisor opinion web platforms. The basis of the study were the reviews issued by TripAdvisor users, expressing the satisfaction and emotions experienced in the experiences at the destination, focusing interest on museum exhibitions, and highlighting the architectural spaces that complement the visit. Likewise, our results highlight that the emotions and feelings experienced are mostly positive in visits to heritage monuments, highlighting the historical value and the synergy with green areas as an ideal complement that make up the urban landscape of the city of Malaga. The findings of this study will not only contribute to the existing literature on consumer behaviour towards online reviews but may also provide valuable information for organisations involved in the cultural tourism sector.
Gamificación en Educación Durante La COVID-19: Estudio Bibliométrico
Retos de la investigación y la innovación en la sociedad del conocimiento.
This study examines visitors' perceptions of industrial mining heritage in Spain, a secto... more This study examines visitors' perceptions of industrial mining heritage in Spain, a sector of significant cultural and economic value that has led to the establishment of museums and mining parks, which have been transformed into tourism products. Using text mining and natural language processing techniques, Tripadvisor’s online reviews of nine industrial mining heritage resources distributed across different autonomous communities in Spain were analysed. The primary objective was to investigate how visitors describe and evaluate their experiences at these sites. The results indicated a generally positive perception, with visitors frequently citing terms such as "interesting," "recommendable," and "spectacular." However, critical points were also identified, particularly in relation to the duration and physical demands of the visits. This study highlights the educational and aesthetic importance of these sites, recognising their value in teaching the history of industrial mining and in offering cultural tourism.
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Papers by Marco Antonio Soto-Rumiche