Sarah A L I S A E E D alameri
I am a researcher specializing in marketing, customer experience, branding, and strategic management. My research focuses on understanding how organizations create, manage, and sustain value through customer-centric strategies, relationship management, and brand development in dynamic market environments.
I am particularly interested in customer experience management, brand perception, and the strategic role of marketing in enhancing organizational performance and competitive advantage. My work explores the integration of marketing strategy, relationship marketing, and data-driven insights to examine how firms build long-term relationships with customers and strengthen brand equity.
My research contributions contribute to the advancement of marketing and management literature by providing strategic perspectives on customer engagement, brand positioning, and value co-creation, with an emphasis on improving customer satisfaction, loyalty, and sustainable organizational growth.
Phone: +9647722635700
Address: iraq/ baghdad
I am particularly interested in customer experience management, brand perception, and the strategic role of marketing in enhancing organizational performance and competitive advantage. My work explores the integration of marketing strategy, relationship marketing, and data-driven insights to examine how firms build long-term relationships with customers and strengthen brand equity.
My research contributions contribute to the advancement of marketing and management literature by providing strategic perspectives on customer engagement, brand positioning, and value co-creation, with an emphasis on improving customer satisfaction, loyalty, and sustainable organizational growth.
Phone: +9647722635700
Address: iraq/ baghdad
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The Role of Impression Management Strategies by Sarah A L I S A E E D alameri
The research reached a number of conclusions, the most important of which is that the Oil Projects Company enjoys 'motivating an impression and construction a good impression', and that was through the respondents from the company's employees and added as a value to the company in front of foreign companies, and the research came out with several recommendations, the most important of which is that the Oil Projects Company should do With a number of measures aimed at improving its services and which generate positive impressions for the internal customer, including re-evaluating the procedures for providing services according to service quality standards and providing procedures to improve the quality of service provided.
of the ways in which corporate sustainability practices have progressed and
how these practices link with the Sustainable Development Goals (SDGs). The
aim is to understand how businesses embrace sustainability into their technical
progressions, governance frameworks, and basic operations. Peer-reviewed
literature was assembled from the Scopus database using an inclusive search
procedure that concerted on the terms “Corporate Sustainability”, “Corporate
Sustainability Practice”, “Sustainable Development Goal”. Only Englishlanguage
publications from 2015 to 2023 were encompassed in the search.
After demanding screening and full-text examination, 297 of the 628 articles
that were primarily revealed met the inclusion requirements. The review high
spot the merger of environmental, social, and governance (ESG) principles
into business operations, figuring prominent developments in corporate
sustainability policies. Strong corporate governance frameworks, cutting-edge
technology like block chain and artificial intelligence, and broad stakeholder
involvement are vital tactics. These approaches address global issues in
line with the sustainable development goals (SDGs) and upsurge resource
competence, lower carbon footprints, and lift company competitiveness. It
is widely accepted that the cooperation with the stakeholders, technological
advances and good governance are central to sustainable development.
Moreover, in the light of these findings, policy implications have also been
discussed to enhance the sustainability policies at the corporate as well as at
the government level. This review is beneficial for organizations, governments
and academics by providing the guidelines and pointing out the directions for
the further advancement of corporate sustainability strategies.
Papers by Sarah A L I S A E E D alameri