Smashing Conference

Every website seeks to encourage visitors to do something, whether it is placing an order, make a donation or signup to a mailing list. But how do you do that without alienating users?

After all, we now live in a world where one disgruntled customer can destroy a brand. Paul Boag explains how we don't need to resort to dark patterns to encourage users to take action.

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Smashing Conference

Created by marc thiele

We are delighted to bring you a new event for Web designers and developers — the smashing way (http://www.smashingconf.com). Smashing Magazine and beyond tellerrand teamed up to bring you the very first Smashing Conference — a friendly, valuable and inspiring…


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We are delighted to bring you a new event for Web designers and developers — the smashing way (http://www.smashingconf.com). Smashing Magazine and beyond tellerrand teamed up to bring you the very first Smashing Conference — a friendly, valuable and inspiring community event that will help us all become better at what we do.

Founded by Marc Thiele and Vitaly Friedman. Produced by Cat Clarke, Nadja Völker and the Smashing Team.

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