Papers by Dr. Vipul Patel
Impact of Demographic Factors on Consumer Response to Sales Promotions: An Empirical Study In India
Anvesha: A Journal of IES Management College and Research Center, 2011
Shock Advertising and Its Impact,
International Journal of Sales and Marketing Management, 2011
Measuring Brand Personality: An Empirical Study
PRERANA – Journal of Management Thought and Practice,Vol 1 (2), pp. 59-67., 2009
An Empirical Study of the Relationship between Price Dimensions and Private Label Brand Usage
South Asian Journal of Management Research,Vol 2 (1), 2010
Decision Making Styles of Working Women in Buying Apparel: An Empirical Study
Ganpat University Faculty of Management Studies Journal of Management and Research (GFJMR), Vol. 1 (July -Dec)
An Empirical Study of Measuring Retail Store Image
Sankalpa: The Journal of Management & Research, Vol 2 (1)
The growth of India organized retail industry has changed the shopping behavior of the India cons... more The growth of India organized retail industry has changed the shopping behavior of the India consumers. Shopping today is much more than just buying-it is an experience itself. Consumers have various motivations to visit the shopping malls. In this study, an attempt was made to study the motivations that people go shopping in mall. A mall intercept survey was conducted to study the shopping motivation of India shoppers. This study identified three utilitarian (i.e., convenient shopping, economic shopping and achievement shopping) and six hedonic shopping motivations (i.e. shopping enjoyment, gratification shopping, idea shopping, shopping for aesthetic ambiance, roll shopping, and social shopping).
Teaching Documents by Dr. Vipul Patel
T-tests answer a very simple question-are two scores the same or different?
A researcher is interested to study the consumer motivation to shop in shopping malls. He devel... more A researcher is interested to study the consumer motivation to shop in shopping malls. He developed the research instrument after conducting in depth review of the literature. The instrument contained 35 statements on seven point likert type scale.
Expert Sessions Delivered by Dr. Vipul Patel
Factor Analysis and Structure Equation Modeling Using SPSS and AMOS in a Five Day FDP on ‘Quantitative Techniques for Scientific Research Using Statistical Software’ organized by GTU on July 21-25, 2014
Three Days workshop on "Advance Research Methods and Hypothesis Testing Using SPSS and AMOS" organized by MIT School of Management, Pune July 3-5, 2014
"One Day Workshop on Descriptive Analysis using SPSS for Beginners" organsied by Ganpat Global Education at Panha Chiet University, Phnom Penh, Cambodia on June 30, 2013.
“Exploratory Factor Analysis Using SPSS” in Workshop on Factor Analysis (Exploratory and Confirmatory) using SPSS and AMOS Software organized by Sahvikas, V.M.Patel Institute of Management, Ganpat University
Exploratory Factor Analysis Using SPSS” in STTP Statistical Analysis in Research for PhD Scholars organized by Jairambhai Patel Institute of Business Management and Computer Application (formerly known as NICM), Gandhinagar
Three Days Workshop on SPSS for Beginners organized by Sahvikas, V.M.Patel Institute of Management, Ganpat University
One Day Workshop on Determination of Validity and Reliability of Scale: A Confirmatory Factor Analysis Approach” organized by Sahvikas, V.M.Patel Institute of Management, Ganpat University
Data Analysis Using SPSS organized by SAL Institute of Management
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Papers by Dr. Vipul Patel
Teaching Documents by Dr. Vipul Patel
Expert Sessions Delivered by Dr. Vipul Patel