Buyers send signals.Bryn delivers pipeline.
Bryn is the GTM Agent for founders, first GTM hires, and growth teams.
All of the event capturing in the world can't convert pipeline into customers if it sits in a backlog for days. Bryn acts on signals to identify and convert your data into revenue.
Under 10 minutes to your first identified, scored and recorded visitor.
Watches, Scores, Acts, Logs
Most buyers who visit your site never convert, and their interest doesn't vanish. It resurfaces as signals in systems you already run, mostly unanswered. Acting on them is signal-based GTM: go-to-market driven by what buyers actually do, not a bought list.
Nothing signals alone.
Bryn watches your site, product, and CRM, including visitors most tools never resolve. What it sees becomes a signal: a named read on what a buyer just did. A visitor resolved to a real company is an identified account. The person is the bonus.
The score shows its work.
Each signal is scored against your ICP, the accounts that actually become customers, on three axes: Fit, Intent, Timing (looks right, acts like a buyer, acts now). The weighted blend is the composite: the number that decides what happens next.
The Play fires, end to end.
A Play is a rule you set once: when this happens, on an account like this, do that. Bryn runs it the moment it matches, a Slack ping, a CRM task, a personalized page, within the same minute.
Every run, on the record.
What it saw, why it scored that way, what it did: every run is written to a record your team and your CFO can both read, exportable at every point, including on the way out.
Bryn names what it saw.
Most tools say “high intent” and leave you to reconstruct what happened. Bryn lays the parts out: the behavior with its window, the score by axis, the moves that ran, the record it filed, one worked example, from trigger to log.
And when a Play routes to your sequencer, the account and the evidence go with it. Your outbound stays your outbound.
The wiring, the notes, the record
Wired into the stack you already run.
Nothing to replace, migrate or reconfigure. Many popular connectors live today, more coming regularly, webhooks for everything else.
In our own words.
Chris HartCEO, CivicYour site already converts a small share of its visitors. The rest aren't gone. They're sitting in tools you already pay for, sending signals nobody acts on. Bryn exists to close that gap. We are Bryn's customer #1, and I know it will work for you just like it does for us!
Brad WebbCGO, CivicWe ran Bryn on our own site before we asked anyone else to. Run #0001 is replayed on this page straight from the audit log: I approved it myself, four minutes in. The full account is published in Field Notes. That's the deal the product offers: every run logged, every send on a yes you set up front. Judge it by the log.
Check the clock, then check the record.
The same buying signal on two clocks. Then Run #0001, the first time Bryn ran for real, on Civic's own site, shown here exactly as the published log recorded it.
One signal, two clocks
Watching · without Bryn
First action: days later.
Running · with Bryn
First action: minutes later.
Run #0001: the audit log
10:02:11 → 10:06:46 UTCwatchedA signal fired on Civic's own site. Run #0001 begins.scoredBryn scored the account: worth acting on.approved · brad · +4mBrad approved the run, four minutes in.ran · send.introThe Play ran end to end. The intro went out.logged · run #0001Watched to logged in under five minutes.
Bryn runs the Play; you hold both ends of it
Bryn is a signal-based GTM agent, software that does the work itself, inside rules you set. You define a Play and approve it once; from then on, Bryn runs it every time the pattern appears, without waiting on you. Bryn executes; you authored what to execute.
Autonomy inside bounds is the design, and each bound is a control you can point a reviewer at:
- Bounded writes. Only the channels the Play names, nothing open-ended.
- At the cap. New identifications pause; running Plays keep going. No surprise bills.
- Kill switch. One click suspends everything; the suspend is logged.
Where Bryn sits
A visitor-identification feed with one job: tell you a company showed up. You still reconstruct the story yourself, and you still run the response by hand, tool by tool. Identification without action is a dashboard you will stop checking.
Watches all three surfaces, names what it sees in plain language, scores it against your ICP in the open, and runs the Play you approved, start to finish. Every run logged. Monthly billing, no contract minimum.
Twelve- to twenty-four-month minimums, an implementation team, and a score you're told to trust without being shown the work behind it.
Try it out for 7 days, packaged to fit your traffic
Priced by identified accounts, not seats. You pay for the companies Bryn resolves and watches for you each month.