CONTACT US
Share: Share on Facebook Share on Twitter Share on LinkedIn I recommend visiting cushmanwakefield.com to read:%0A%0A {0} %0A%0A {1}
Valuation for Hospitality Hotel Bed

Industries & Sectors

Hotels & Hospitality

Shaping the future of experiences and the places that make them

hotel reception

Travel, leisure and entertainment are evolving fast, shaped by the experiences people remember long after they leave.

Our hospitality advisory covers the full spectrum of investment, valuation, financing, and operational strategy for hotel and hospitality assets. The United Kingdom remains Europe's most active hotel investment market, with transaction activity driven by a structural shift toward single-asset deals, rising RevPAR in London, and sustained institutional appetite for quality assets. Navigating this environment demands more than transactional capability; it demands a team with the market knowledge to anticipate where value is created and the relationships to act on it decisively.

What Sets Us Apart

Experience-Led Strategies

We align guest experience, brand, and operations to unlock long-term asset value. This alignment is crucial in the UK's competitive hotel market, differentiating a tradable asset from one that stalls.

Capital Expertise

We bring sophisticated financial analysis and global capital relationships to every stage, from acquisition to exit. We actively connect domestic owners with international capital across London and regional markets.

Data-Driven Insights

We track investment flows, RevPAR, and supply pipelines. Our data-driven approach helps clients act ahead of the market, mitigate risk, and capture opportunities before they are widely priced in.

Operational Understanding

Our team includes former owners, operators, and developers. We understand the operational realities, from labour costs to brand negotiations, that directly shape asset performance and investor returns.

Global Platform, Local Precision

Our specialists connect global capital with local opportunities. We offer consistent execution, discretion, and deep on-the-ground insight across London and regional markets.

Future-Focused Strategies

We help hotel owners and investors navigate sustainability, guest expectations, and cost pressures, turning structural headwinds into competitive advantage and long-term resilience.

Services

Our Services

Capital Markets


We advise on acquisitions, disposals, and financing, from single regional assets to large London portfolios. Our access to active capital and understanding of pricing dynamics ensure optimal client outcomes. 

Learn more about our Capital Markets

Asset Management


We help hotel owners with operational reviews, brand repositioning, and performance improvement. As rising costs compress NOI, active asset management is essential to protect and enhance value.

Learn more about our Asset Services

Valuation & Advisory


We provide independent hotel valuations for lending, acquisition, and strategic planning. Our team applies rigorous methodology and market-calibrated benchmarking to every instruction.

Learn more about our Valuation & Advisory 

Project & Development Services


We advise on hotel development feasibility, planning, and operator selection across the UK. Early-stage advisory is key to ensuring projects are positioned for the right brand, operator, and return.

Learn more about our Project & Development Services

ESG & Sustainability


We help clients develop ESG strategies that enhance asset value and meet regulations. Our services include green building certifications, energy audits, and sustainability reporting to drive long-term returns.

Team

John Hubbard - London
Jonathan Hubbard

Head of Hospitality EMEA
London, United Kingdom

Download VCard

Andrew-Horder-2026.jpg
Andrew Horder

Partner
London, United Kingdom

Download VCard

Carl Ridgley - London
Carl Ridgley

Head of Hospitality UK
London, United Kingdom

Download VCard

Contact us

Research

Generic-UK-Inside-Building-750x456
Insights • Investment / Capital Markets

Stamp Duty Calculator

Calculate commercial SDLT for UK property in 2026. Cushman & Wakefield covers freehold rates, leasehold NPV, mixed-use rules, and reliefs for England and Northern Ireland.

31/07/2026
landlords vs tenants
Article • Sustainability / ESG

Landlords vs Tenants: Future MEES Conflicts

The pressure on Landlords is growing. Cushman & Wakefield is seeing evidence that investors are reducing purchase offers accounting for the capital expenditure required to meet minimum energy efficiency standards.
Alex Charlesworth • 20/07/2026
Sustainability
Article • Sustainability / ESG

Sustainable Dilapidations – Shifting Trends in The Green Agenda

The real estate industry is slowly shifting more towards retaining and repairing as opposed to demolishing and replacing. Whilst financial pressures continue to drive dilapidations, the real estate industry is on the journey to ensure sustainability is at the forefront of dilapidations.
Alex Charlesworth • 26/02/2024
ESG
Research • Sustainability / ESG

Unlocking Sustainable Success: The Rise of ESG Benchmarks in Real Estate

With benchmarks becoming increasingly prominent, it’s essential to understand what exactly they are and why they’re becoming an integral part of the decision-making process for organisations.
Emily Oldfield • 08/12/2023
Changing Attitudes Towards Greener Homes
Article • Sustainability / ESG

Changing Attitudes Towards Greener Homes in the Face of the 'Cost of Living Crisis'

The residential sector accounted for approximately 17% of all carbon dioxide emissions in the UK in 2021, meaning our homes are key to cutting emissions and reducing our chance of hitting the 1.5℃ global warming threshold. 
Ellie Healy • 04/10/2023
Glass office facade with tree Australia
Article • Sustainability / ESG

Taking Responsibility for our Waste

Waste plays a sizeable part of the UK’s Net Zero goals, disposal and treatment of waste alone (including wastewater) represented 6% of UK greenhouse gas emissions in 2021, so there is a clear interest in reducing the UK’s waste output and improving the processes in place to handle waste that is unavoidable.
Giles Flaxton • 16/08/2023
20 things to know about sustainability (image)
Article • Sustainability / ESG

The Energy Savings Opportunity Scheme (ESOS): a key step towards Net Zero

ESOS (the Energy Saving Opportunity Scheme) is the UK variant of the EU-wide application of Article 8 (4 to 6) of the EU Energy Efficiency Directive (2012/27/EU). ESOS was formalised in 2014, is administered by the Environment Agency and is now in its third phase as the scheme renews every four years (2014, 2019 and 2023). 
30/05/2023
10-Critical-Question-for-2023-web-card
Research • Economy

​​10 Critical Questions for 2023​ EMEA

10 critical questions we’re asking as we look out at the horizon at 2023. 
Sukhdeep Dhillon • 31/01/2023
The New EPC Methodology Calculation
Article • Sustainability / ESG

The New EPC Methodology Calculation: Do you need to re-assess to plan for the new MEES requirements in April 2023?

Accurate Energy Performance Certificate (EPC) ratings will be critical for companies to be able to understand their risk and plan mitigation measures for the next phase of Minimum Energy Efficiency Standards (MEES) in April 2023. This phase will expand the minimum requirement of EPC to E for all leases. 
Thomas Vazakas • 15/12/2022
Business rates reform could be the early Christmas present our industry needs
Article • Economy

Business rates reform could be the early Christmas present our industry needs

With energy prices skyrocketing, record inflation and dampened consumer spending, many occupiers would benefit from business rates reform ahead of the forthcoming Revaluation in April 2023.
Mike Flecknoe • 16/11/2022
CPO
Insights • Economy

Levelling up

Compulsory purchase has become a term which elicits dread in anyone affected by the potential acquisition of their property. 
21/06/2022
View all

FREQUENTLY ASKED QUESTIONS

Advisory spans the full investment lifecycle, from acquisition feasibility and financing through to valuation, asset management, repositioning, and disposal. We work with hotel owners, institutional investors, and developers across all segments. Our team combines transactional experience with operational understanding to reflect the realities of running a hotel business.

Transaction volumes reached a significant value recently, with activity shifting toward single-asset deals. Portfolio transactions declined, reflecting ongoing fundraising constraints. For sellers, pricing expectations need to reflect selective buyer appetite. For acquirers, there is a genuine opportunity to access quality assets without the competition that characterised prior years.

Hotel values are being shaped by several converging pressures. RevPAR grew strongly in London, while regional performance remained more subdued. Rising labour costs and increased business rates are compressing net operating income. We help clients understand how these dynamics affect their specific asset and structure strategies accordingly.

Rising labour costs and the recent increase in business rates represent a structural challenge for operators in the UK. We work with owners to identify where operational efficiency can be improved, where capital expenditure will generate the strongest return, and where repositioning can restore margin.

Our team brings together specialists in investment, valuation, debt, and asset management, all focused on the hospitality sector. We do not treat hotel advisory as a subset of general real estate. Combined with our proprietary market data, we give clients a genuine edge whether they are buying, selling, financing, or repositioning a hotel asset in the UK.

NEED COMMERCIAL REAL ESTATE ADVICE?

Contact our team for the latest on the real estate markets.
CONTACT US
With your permission we and our partners would like to use cookies in order to access and record information and process personal data, such as unique identifiers and standard information sent by a device to ensure our website performs as expected, to develop and improve our products, and for advertising and insight purposes.

Alternatively click on More Options and select your preferences before providing or refusing consent. Some processing of your personal data may not require your consent, but you have a right to object to such processing.

You can change your preferences at any time by returning to this site or clicking on Cookies.
MORE OPTIONS
Agree and Close
These cookies ensure that our website performs as expected,for example website traffic load is balanced across our servers to prevent our website from crashing during particularly high usage.
These cookies allow our website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced features. These cookies do not gather any information about you that could be used for advertising or remember where you have been on the internet.
These cookies allow us to work with our marketing partners to understand which ads or links you have clicked on before arriving on our website or to help us make our advertising more relevant to you.
Cookie preferences
Agree All
Reject All
SAVE SETTINGS
Essential
Non Essential
Marketing