Immutable Guides
In-depth guides for growing a game
Complete playbooks from working with Ubisoft, NetMarble, and 700+ games, plus 35B+ data points in our game CDP.
Complete Guide
Steam Game Marketing Guide: 2026
The complete guide to marketing your game, increasing wish lists, and converting them to players at launch. Based on data from 700+ games.
Jun 2, 2026 · Complete guide
Guide
Steam Capsule Art Guide: 2026 Best Practices
Design Steam capsule art that reads clearly, shows the genre fast, and still works when Steam shrinks it down across the store.
May 8, 2026 · Guide
Guide
Steam Capsule Sizes + Templates: 2026 Guide
The required Steam capsule sizes, plus templates, examples, upload notes, and checks for tiny-size readability before you submit.
May 8, 2026 · Guide
Guide
How Steam Tags Work: 2026 Guide
How Steam tags shape discovery and player expectations, and how to choose clearer genre, mechanic, theme, and audience tags before launch.
May 8, 2026 · Guide
Guide
How to Optimize Your Steam Store Page
The complete guide to Steam capsule art, tags, trailers, screenshots, descriptions, and community hub. Based on data from 700+ games.
Jun 4, 2026 · Guide
Guide
How to Start a Game Studio in 2026
Starting a game studio in 2026 means proving player demand first. Half of Steam games earn under $1,000 lifetime; here's what lasting studios do differently.
Jul 7, 2026 · Guide
Guide
How Much Does Steam Take? Revenue Share, Fees, and What Developers Actually Keep
Steam takes 30% of revenue on the first $10M, 25% up to $50M, 20% above. VAT, refunds, and regional pricing cut net revenue to ~35-57% of list price.
Jul 7, 2026 · Guide
Guide
How to Market an Indie Game in 2026
The pre-launch marketing system for indie games on Steam: genre fit, Coming Soon timing, demo strategy, Next Fest, pricing, and the first 72 hours.
Jul 7, 2026 · Guide
Guide
Game Influencer Marketing: A Practical Guide for Prelaunch Steam Studios
Creator marketing works when fit beats follower count, outreach ties to a launch beat, and every campaign tracks back to wishlists. Here's the framework.
Jul 7, 2026 · Guide
Guide
How to Publish a Game on Steam
The full Steam publishing process: Steamworks account and tax setup, the $100 Steam Direct fee and wait clocks, store-page and build review, and launch day.
Jun 19, 2026 · Guide
Guide
How to Win at Steam Next Fest
What separates Steam Next Fest winners from the ~500-wishlist median: pre-festival audience, a festival trailer, press preview, and Day 1-3 demo velocity. Based on 16,878 games.
Jun 16, 2026 · Guide
