6sense

Recognition is meaningful when it reflects where the market is actually going. Frost & Sullivan just named 6sense the 2026 Global Company of the Year in GTM Orchestration and Revenue Intelligence Platforms. That’s a big deal in itself, but what I appreciated most was that the analysis recognized an important industry shift: from simply surfacing signals to helping revenue teams turn those signals into coordinated, explainable action. That distinction matters. Most GTM teams do not have a data shortage. They have a context problem. Signals are scattered across systems, interpreted differently by different teams, and too often disconnected from the decisions and workflows they are supposed to inform. The next era of GTM will not be defined by who collects the most data or adds the most AI. It will be defined by who has a shared intelligence layer that marketing, sales, operations, and AI agents can act on with confidence. This recognition belongs to the teams across 6sense who have spent years building toward that vision, but mostly to the customers who keep pushing us to make intelligence more useful, more transparent, and easier to operationalize.

Ever wish you had more people to geek out with about ABM, GTM strategy, and what's next in B2B? That's why Courtney Occhiogrosso chose to attend Breakthrough. At #Breakthrough2026, you'll connect with a community of peers who share your passion for modern go-to-market strategies, while gaining actionable insights, hands-on skills, and new ideas you can take back to your team. Check the comments to join us November 2–5 in Las Vegas and experience the power of learning alongside the brightest minds in GTM.

ABM marketers 🤝 falling for "just one more spreadsheet." Ready to break the cycle? Learn how Caleb Rountree from 8x8 built a simplified ABM framework that scaled across teams, automated manual work, and helped generate $30M in ARR pipeline. 📅 August 4 | 12 PM ET Register at the link in comments ⤵

B2B revenue teams have spent years following the same playbook. The problem? Buyers changed the rules. Research from 10,000+ buying journeys reveals that some of the assumptions driving marketing and sales decisions today simply don't match reality anymore. Let's settle the debate ⤵ Then dive into the full breakdown → https://okt.to/JLtnuI

Yeah, RevvyAI can do that 💅

🚨 WARNING 🚨 Side effects of attending Breakthrough may include: ☞ Bigger ideas ☞ Smarter GTM strategies ☞ New connections ☞ Excessive use of the phrase “Why didn’t we do this sooner?” Join us at #Breakthrough2026 in Las Vegas, November 2–5, for hands-on learning, certifications, AI-powered insights, interactive workshops, and enough networking opportunities to make your LinkedIn notifications nervous 👀

Last-touch attribution answers a narrow question: What happened right before the meeting? It does not tell you what actually shaped the buying journey. Paid search, events, webinars, thought leadership, and brand often influence buyers long before they convert. A last-touch model can make those investments look ineffective. Worse, it can lead marketers to cut the very programs helping create demand. Multitouch attribution isn’t perfect, but it gives leaders a much more useful view of relative contribution across the full journey. In this conversation with The Future of Marketing Podcast, one of the many topics we covered was how moving beyond first- and last-touch attribution changed the way I evaluate performance, allocate budget, and decide what deserves more investment. Give it a listen and let me know what you think. Link to episode in comments.

an invitation arrives. a select group of revenue leaders gathers around a table. the lights dim. the first course appears. and the investigation begins. 🔍 The 6sensory Supper isn't a networking dinner. It's an immersive exploration of what really drives buying decisions...one carefully crafted experience at a time. Every course reveals a clue. Every sense tells a story. Every guest leaves with a new understanding of the buyer journey. The question isn't what's for dinner. The question is what you'll discover before the night ends. Curious? Check the comments for your city's invitation.

What happens when AI-powered outreach meets real-world revenue results? Our customers are seeing firsthand how 6sense AI Email Agent helps teams scale personalized engagement without sacrificing the human touch. From boosting efficiency to driving pipeline, the impact speaks for itself. See how revenue teams are using AI to engage buyers faster, work smarter, and focus on the conversations that matter most. Featured: Ben Smith 💜 of Reachdesk Jennifer Nelson of Simpro Software Tom Baker of Green Hat Dina Otero of Mission, a CDW Company

A lot can happen when we're in the same room. A couple of weeks ago, members of our ELT — Kimberly Bloomston, Ashley Jefferson, Amir Ravandoust, Kelly Hopping, and Michelle Bradbury (Slezak) — spent time with 6sensers across India. The days were full: town halls, leadership sessions, and plenty of unscripted moments in between. But what stood out most were the conversations — the thoughtful questions, the range of perspectives, and a shared drive to tackle hard problems together. More than anything, the visit was a reminder of the role India continues to play in 6sense's future and how much we're investing in it. From strengthening manager capability to creating space for honest dialogue between leaders and teams, the focus was clear: build an organization that's ready for what's next. But it wasn't all strategy. Some of the best moments happened over tea, lunch, dinner, and in the spaces between meetings — colleagues connecting in person, getting to know one another, and having a little fun along the way. Because the strongest global teams aren't built on plans alone. They're built on real conversations, meaningful connections, and time spent together.