AD Retail Media USA

Great shopping experiences start long before checkout. 🛒 That's why we're collaborating with Pear Commerce to help create a more seamless path from inspiration to purchase across each of the Ahold Delhaize USA trusted grocery brands. From shoppable recipes to product discovery experiences, this collaboration will make it easier for shoppers to add products directly to their carts while creating new opportunities for our CPG partners to connect with customers along the way. It's another step forward in our commitment to building a more connected, convenient and engaging omnichannel experience. Learn more in our Newsroom http://ms.spr.ly/6040vha6o

Ahold Delhaize celebrated the 10th anniversary of its historic merger by sounding the opening gong at Euronext Amsterdam as the company looks forward to continued growth: https://lnkd.in/e8w93vHq Ahold Delhaize united 2 companies with deep roots in local communities and a shared goal of building a stronger, more innovative food retail group. #aholddelhaize #grocery #foodretail

🤖 For CPGs, AI readiness starts long before the agents themselves. It starts with your product data. In this clip from our recent AD Retail Media Impact Series webinar, Noah Sills, Director of Site Merchandising, shares why product attributes, search optimization and #DigitalShelf excellence will play a critical role in how discoverable your brand is in the AI-powered future of retail. 📦🔍 🎥 Watch the clip below, then tell us in the comments: Is your product data ready for AI? 👇

🚀 Want to achieve #DigitalShelf excellence? It starts with one critical step: audit your digital shelf as it exists today. 🔍 In this clip from our recent AD Retail Media Impact Series webinar, Noah Sills, Director of Digital Site Merchandising, explains why a comprehensive digital shelf audit is the foundation for uncovering gaps, identifying opportunities, and building a real competitive advantage for CPGs. 🎥 Watch the clip below to hear his insights. 💬 We'd love to hear from you: What was the biggest surprise you uncovered during your first digital shelf audit? What do you wish you'd known from the start? #ADRMImpact #TeamADRM #ADRetailMedia

🚀 53% adoption in three years. That’s how quickly GenAI reached mainstream usage. For comparison, it took the personal computer 12 years to achieve the same level of adoption. Let that sink in. We’re witnessing one of the fastest technology adoption rates in history, and shopper expectations are evolving just as quickly. For CPGs brands, that impressive figure isn’t just a technology story. It’s a brand marketing story. As shoppers increasingly use AI to discover products, plan meals, research purchases and make purchasing decisions, brands face a new challenge: 👉 How do you stay visible, relevant, and influential in a world where AI is shaping more of the shopper journey? The answer starts with being present where shoppers are making decisions today… and where they'll be making them tomorrow. 🎯 Reaching shoppers with relevant messaging across digital and in-store channels. Not choosing Onsite Display OR In-Store Digital Screens, but leveraging them both at the same time. 📱 Influencing purchase decisions throughout the omnichannel journey. 📊 Using first-party data and insights to understand changing shopper behaviors before your competitors do. That’s why having a forward-thinking retail media partner matters. At AD Retail Media, we help CPGs connect with shoppers at the moments that matter most - whether they're streaming content at home, browsing online, planning their next shopping trip, or standing in the aisle ready to purchase. Technology changes. Consumer expectations change. The brands that adapt fastest are the brands that win. At AD Retail Media, winning is what we help you do best. #TeamADRM #ADRetailMedia #RetailMedia #Omnichannel

🚨 It's official: the Digital Shelf isn't digital anymore. It's just The Shelf. For Gen Z especially, discovery, research, comparison and decision-making all happen online. In this clip from our latest AD Retail Media Impact Series webinar, Jordan Berke, founder & CEO of TOMORROW, explains why brands need to rethink what the digital shelf really means, and why it's becoming the foundation of modern growth. 💡 🎥 Watch the clip below, then tell us: Has the Digital Shelf become "The Shelf"? Drop your thoughts in the comments. 👇 #ADRMImpact #TeamADRM #ADRetailMedia #RetailMedia #DigitalShelf

A common misconception in brand loyalty is that value-seeking is driven by income level. The reality? Value-seeking is universal. Whether someone is budget-conscious or a high-income earner, every shopper is asking the same question: “Is this worth it?” That has major implications for brands: 💡 Loyalty isn’t just about discounts. It’s about delivering meaningful value. 💰 Smart savings and relevant rewards resonate across income levels. 🔄 Loyalty is rarely exclusive. Today’s shoppers actively participate in multiple programs across the brands and retailers they value most. 🏆 Loyalty must be earned continuously. Brands can’t afford to take customer relationships for granted. The challenge? Value means something different to every shopper. And in an omnichannel world, every journey is unique. That’s why, at AD Retail Media, we believe success comes from creating relevant experiences that align with how shoppers discover, engage and buy. 📺 Whether they're streaming content, searching for recipe inspiration or shopping in-store, brands have opportunities to build meaningful connections throughout the journey. Our retail media solutions help brands connect across every touchpoint, from CTV and OLV to offsite media, in-store digital screens, and more. 🎯 The brands that understand how value shows up across the shopper journey will be better positioned to earn loyalty over time. That’s exactly what we help brands do every day. #TeamADRM #ADRetailMedia #RetailMedia

Congratulations to AD Retail Media's own Megan Chickrell on this very well-deserved recognition!

🛒 Everyone talks about the #DigitalShelf. But how do you turn it from a buzzword into a real competitive advantage? 💡 In this clip from our recent AD Retail Media Impact Series webinar, "Building Tomorrow's Growth on Today's Digital Shelf," Noah Sills, Director of Digital Site Merchandising for Center Store, shares what it actually takes for CPG brands to win where it matters most. 🎥 Watch the clip below, then tell us: What's the biggest challenge your team faces when it comes to digital shelf success? 👇 #ADRMImpact #TeamADRM #ADRetailMedia #CPG

📊 Did you know? Nearly 52% of Gen Z shoppers still convert more frequently in-store than online. Read the full EMARKETER report here: http://ms.spr.ly/6047vQ3kT For all the conversation about Gen Z being the "digital generation," the reality is more nuanced. Yes, they grew up with smartphones. Yes, they were born into social media. Yes, they’re constantly connected. But when it comes time to make a purchase, many Gen Z shoppers still want something digital channels can’t fully replicate: the ability to see, touch and experience a product in person. 🛍️ That’s why omnichannel strategies have become essential. Today’s shoppers move fluidly between digital and physical channels throughout their buying journey: 🔍 Researching products online 📱 Comparing options across platforms 🏪 Visiting stores to validate their choices 💳 Purchasing where and when it feels right The brands that win are the brands that show up at every stage of that journey. At AD Retail Media, we help brands connect with shoppers across the path to purchase—from digital discovery through Offsite Display and CTV/OLV to in-store engagement with Digital Screens and In-Store Audio powered by Vibenomics, a Mood Media company. 🎯 Because the path to purchase isn't linear, marketing strategies shouldn't be either. ✨ Wherever shoppers are engaging, exploring or buying, we're helping brands show up with relevance. #TeamADRM #ADRetailMedia #RetailMedia