AirGarage

Parking revenue follows a predictable pattern throughout the year, but most owners don't see it clearly until it's already affected their results. January is the floor. October is the peak. The gap between them is more than 2x. Understanding that curve is the first step to getting ahead of it. The full seasonality breakdown is in our National Parking Data Report. Check it out here: https://lnkd.in/eRt8UMsC

Commuter markets carry the highest parking rates of any market type, and it shows across every pricing tier. Nationally, hourly averages $8.40, daily max $28.05, and monthly $252. The reason is simple. These drivers aren't price shopping. They're paying for proximity and reliability to a place they go every single day. That consistency commands a premium, and retention is the primary lever for owners in these markets. Curious how pricing compares in your city? Local market reports are available for 18 of the largest U.S. metros. Check it out here: https://lnkd.in/e4AnYsN9

Commuter markets carry the highest parking rates of any market type, and it shows across every pricing tier. Nationally, hourly averages $8.40, daily max $28.05, and monthly $252. The reason is simple. These drivers aren't price shopping. They're paying for proximity and reliability to a place they go every single day. That consistency commands a premium, and retention is the primary lever for owners in these markets. Curious how commuter pricing compares in your city? Local market reports are available for 18 of the largest U.S. metros. Find your city here: https://buff.ly/hME7uLV

Historically, parking has been one of the most underleveraged asset classes in commercial real estate, and a lack of reliable data is a big reason why. We've spent years building the data infrastructure to change that, building one of the most comprehensive parking datasets in the country to continuously sharpen our strategy. The National Parking Data Report is your window into what that data reveals. It combines national parking data with proprietary data from 400+ properties, 40+ states, and more than 10 million parking sessions, benchmarked against parking trends from across the country. Inside, you'll find how different market types perform, which cities are growing fastest, how pricing varies market-by-market, what a typical revenue mix looks like nationally, and how seasonality shapes demand month to month. Most parking owners make decisions based on a monthly statement and gut feel, but the industry deserves better benchmarks. Download link in the comments.

A Class A office tower thought it was maxed out on parking. 470 registered drivers against 465 stalls, with peak occupancy at 100%. By the numbers, there was nothing left to offer in the next round of lease negotiations. Real usage data told a different story. Once we reconciled what tenants were allocated against what they actually used, roughly 190 stalls turned out to be sitting unused, hidden in the numbers management was working from. That gap exists at most properties. Lease terms get negotiated off prior agreements, not actual usage. So property managers know what they promised on paper, but not what's actually being used, or where there's room to promise more. In our latest piece, we walk through how reconciling allocated spaces, registered drivers, and actual usage surfaced this gap and what it unlocked for this property's next lease negotiation. Read the full story here:

Most parking rates were set the day you signed your contract and never touched again because most operators don't have the proper data to know how or when to adjust. Our Pricing Optimizer gives you the data and market context to price based on what's actually happening at your property. Enter your current rates to see demand patterns, foot traffic trends, driver behavior, and property-specific rate adjustments you can make right away. Check out the tool here:

We put one of our oldest assumptions on the chopping block. AirGarage has always prorated parking, so drivers are only paying for the time they use. It felt like the right solution. But "feeling right" isn't a reason to skip testing. So we ran one. Three locations, 11 weeks, 3,414 drivers. We tested prorated billing against two alternatives: charge the full hourly rate and keep the difference, or charge full price and credit the unused time back to the driver's account. That last group had the lowest retention of all three. Turns out, telling a driver they overpaid, even while handing them money back, just highlights the overcharge. 92% of credits went to drivers who never came back. The full breakdown, including what non-prorated billing did to reviews, can be found here: https://lnkd.in/g4i6eZ5A

If you walked through your lot or garage right now, you'd get a rough sense of how full it is, but there’s still a lot you wouldn’t see. What a site visit can’t show you is a breakdown of who those drivers are, how today's occupancy compares to historical patterns, or the enforcement activity keeping your spaces reserved for paying drivers and customers. That's not a gap you can close with a site visit. It's a data problem, and it's one the parking industry has largely left unsolved. Today, we launched an upgraded version of our Visibility page in the owner dashboard. Owners now have a live, camera-powered view of their property, with more detail than they'd get standing in it, accessible anytime, anywhere. Visibility lets you: - See your property and how it's performing in real time - Know exactly what types of drivers are parked right now - Compare today's occupancy to your average - Confirm enforcement is happening without having to ask - Look up any vehicle session in seconds Owning or managing a parking asset should mean knowing what's happening at it, without having to be on-site to find out. Visibility makes that possible. #parking #smartparking #CRE #parkingtechnology #assetmanagement

Last week we published a piece on parking demand. In it, we break demand drivers into two types: internal and external. Internal drivers are things you can influence or control. External drivers are forces you respond to. The categories aren't perfect, but it's a useful frame for thinking about where you have leverage. Weather is a clear example of an external driver. It shapes demand for nearly every parking asset, and the swings can be significant. Yet most parking operations aren't built to respond when conditions shift. Our latest piece covers when and why weather moves demand, and what a stronger revenue strategy looks like when you plan for it. Check it out in the comments.

"We thought our parking system was good enough, but we truly didn't know what we didn't know." That's how Bryan Hill, General Manager at The Gateway in Salt Lake City, described the moment his team realized their parking operation was leaving revenue uncaptured while the driver experience underdelivered. The Gateway is a 21-acre lifestyle complex with two hotels, 450 housing units, 650K square feet of retail, six office towers, and thousands of parking spots sitting directly across from the Delta Center, which draws 300+ events a year. On paper, parking was doing its job and collecting revenue. In practice, gates were creating bottlenecks, monthly parkers were paying $60 for finicky key fobs, paper validations were slowing down The Gateway team and their tenants, and event-night drivers were slipping in with retail traffic receiving lower rates. After partnering with AirGarage, The Gateway saw a 14.3% revenue lift in the first six months, alongside a smoother experience for their guests, tenants, and internal team. Hear The Gateway's story directly from Bryan: https://lnkd.in/dZxbyRkK