Amperity

What happens when you turn fragmented fan data into trusted customer context? Join us at Databricks Data + AI Summit to hear how the Seattle Sounders FC and Baltimore Ravens are creating more connected fan experiences with Amperity. ⚽ Seattle Sounders: 80% increase in year-over-year season ticket deposits 🏈 Baltimore Ravens: Unblocked two years of stalled marketing goals by improving fan engagement in just 45 minutes The common thread? A trusted understanding of every fan that helps teams act faster, personalize engagement, and drive measurable results. 📍Catch the session: GOAL! How Amperity Helped the Seattle Sounders & Baltimore Ravens Win at Fan Engagement on June 17 at 1:10pm. See you at Databricks Summit - https://lnkd.in/g26HuWhQ

Retailers are betting big on AI and retail media. But confidence isn't keeping pace with investment. New research from Arktic Fox found: • 96% believe AI and agentic commerce will significantly or moderately impact how consumers buy • 52.9% plan to increase retail media investment in the year ahead • Yet only 4.9% report high trust in retail media networks • And 73.2% struggle to measure retail media ROI and business impact The message is clear: retailers don't just need more AI or more channels. They need better visibility into customers, performance and outcomes. As Billy Loizou, VP APAC at Amperity, puts it: "AI is creating enormous opportunity, but opportunity only becomes value when brands can recognize customers, understand context, and respond in the moment." As AI-driven discovery, personalization, and retail media continue to evolve, the brands that win will be those that can turn customer signals into trusted customer context and measurable business results. Read more about the findings: https://lnkd.in/gz53sbUw

Most brands don't have a data problem. They have a customer context problem. Their data may live in the lakehouse, but understanding who a customer is, what they're doing, and what to do next often remains fragmented. That's why we brought customer intelligence to the lakehouse. So brands can turn trusted customer context into action, right where their data lives. Read the blog: https://lnkd.in/eaVD7rwc

Retail is entering a new era where customer expectations change faster than campaigns can keep up. The brands pulling ahead are the ones that can understand customers, make smarter decisions, and respond in real time. The Inside Digital & eCommerce 2026 report from Arktic Fox and Six Degrees Executive brings together perspectives from more than 100 retail, digital, and eCommerce leaders across Australia on what's changing across commerce, retail media, customer engagement, and digital experience. We're excited to be a premier sponsor of the research and the industry conversations it inspires. Download the report and explore the trends shaping what's next --> https://lnkd.in/eAZBFmv8

At Snowflake Summit? Make sure this session is on your agenda. Join Amperity's Marcus Owens on Wednesday, June 3 at 2:00 PM in Basecamp South Theatre 3 for: How the Seattle Seahawks Built a Unified Fan Identity Graph in 3 Minutes with Amperity Learn how the Seahawks transformed fragmented fan data into a unified, actionable customer view, creating the trusted customer context needed to power better fan experiences, personalization, and business outcomes. If you're exploring how to make your customer data AI-ready, this is a session you won't want to miss. #SnowflakeSummit #CustomerData #AI #CustomerContext

AI doesn't create great customer experiences. Customer context does. As retailers invest in AI, many are discovering the same challenge: AI is only as effective as the understanding behind it. The future belongs to brands that can transform customer, business, and real-time signals into trusted customer context that powers intelligent decisions in the moments that matter. Read the blog --> https://lnkd.in/grFA3Qqn

Loyalty programs don’t fail because customers stop caring. They fail because brands still can’t recognize, understand, or respond to customers consistently in the moments that matter. The future of loyalty isn’t more points, more perks, or more channels. It’s trusted customer context. When brands can act on real-time customer signals with the full picture of who someone is, loyalty becomes more relevant, more personal, and far more valuable. Our latest blog explores why customer context is becoming the foundation of modern loyalty programs. Check it out https://lnkd.in/gfMA-t84

Every company talks about AI, personalization, and customer data. Far fewer can answer a much simpler question: “Is any of this actually driving business value?” That’s why we're excited about this new blog on Return on Customer Data™ (ROCD). It reframes customer data from a technology conversation into a business outcomes conversation — tying customer data investments to measurable revenue, margin, efficiency, and growth. Because in the AI era, trusted customer context isn’t just infrastructure. It’s a competitive advantage. Read more: https://lnkd.in/gZU8mttT

The brands winning with AI are the ones built on trusted customer context. At Amplify 2026, industry leaders all pointed to the same reality: AI is only as powerful as the customer understanding behind it. Trusted, real-time context is becoming the foundation for every meaningful customer decision and experience. Bridget Perry’s recap from Amplify 2026 gets to the heart of what we heard from customers and industry leaders all day: customer intelligence only matters if brands can act on it in the moment that matters.

Heading to the Databricks Data + AI Summit? So are we. 👋 Stop by the Amperity booth (#501) to see how leading brands are turning trusted customer data into real-time AI-powered decisions, personalization, and action. We’ll be talking: • AI-ready customer data • Real-time customer context • Lakehouse-native architecture • What it actually takes to operationalize AI across the enterprise And yes, we’ll have demos, conversations, and probably a few strong opinions about the future of contextual customer data. See you there.