Bizzabo

Their leads don't go cold. They go straight into sequence. It's not luck. It's Bizzabo. #EventProfs #IYKYK #BestKeptSecret

Over the past few months, we've been rolling out Claude company-wide at Bizzabo. It became very clear, very fast, that this thing could go wild and crazy without some context and guardrails. So one of my first priorities was building the Bizzabo "Brain", company-wide knowledge about who we are. I tried to find posts here on LinkedIn or something from a PMM community on how to actually structure this dang thing. Plenty of people are doing this, but it seems like almost nobody is sharing how. So here I am! 👋 We started with a webinar from Insight Partners (our investment group) on building a context layer. That was super helpful for benchmarking what information should even go in the brain. Then, Rachael Coppola, Lauren Sorenson, and I pulled everything together from across our decks and docs and turned it into something Claude could actually use. Our version of the Bizzabo Brain is essentially one big skill made up of several reference files (pictured below). One master file acts as the index. It points Claude to seven reference files: company identity, ICP, product overview, brand voice, terminology, message pillars, and proof points. Each file lists its "related files," so the skill only pulls in what's actually relevant to the task. Product overview and message pillars, for example, are related. That's how we avoid burning through tokens on information Claude doesn't need. Each file also has an owner. A named person, not "marketing." Plus a built-in update cadence, so none of it goes stale. Who knows? Maybe one day, we'll repackage this into a plugin, or we'll do something even more developer-y with GitHub. But for now, this is working really well. Next up: building the marketing-specific layer for our team!

Working in events is an adventure! What's the one thing you wish someone had told you when you were starting out in events? 👀 We're collecting work secrets from the event community so we can share the good stuff. Let’s help each other grow in the industry! 💛 Drop your work secret to this survey 👉https://hubs.ly/Q04rSLDf0 We'll be reposting our favorites! #UngatekeepingYourWorkSecret

What if the biggest thing killing your gala isn't the venue or the budget, but the 45 minutes of leadership remarks? 🤔 In this episode of Event Experience, host Rachel Moore 🎤🎧 sits down with Ron Rausch, Owner of Wired Production Group and The ARC Collaborative, to discuss why the traditional nonprofit gala format is losing its grip on donors and what to do instead. You'll hear: ⛏️ Why "mining for gold" beats back-to-back leadership speeches (cutting hours of donor interviews into tight 3-5 minute moments that actually land) 🎓 Real campaign launches from Wheaton College, University of Memphis, and University of Arizona, and the creative formats behind each one 🤝 Why audiences connect more with peers than with the podium, and how to use that to your advantage 🤖 Where AI genuinely helps event production, and where it becomes a risky shortcut Ron's big idea is simple but not easy: don't make your president carry the whole message. Find the shorter, more human stories hiding in your event, and let those do the emotional heavy lifting. If you plan donor events, campaign launches, or any event where attention spans are the real enemy, this one's packed with ideas you can steal. ✨ 🎧 Tune in now: https://hubs.ly/Q04rQblf0

Sponsors usually need convincing to come back. Theirs ask first. It's not their relationships. It's Bizzabo. #EventProfs #IYKYK #BestKeptSecret

📺 Missed it live? You can now watch How Event Teams Can Deliver Better Sponsor ROI on demand. You'll walk away with: ✅ A clearer picture of what sponsors expect today, and how to deliver it ✅ Practical ways to align your event, sponsorship, and revenue teams ✅ Creative activation ideas that go beyond lead scanning If you're building sponsorship programs that need to prove real business impact, this is a must-watch. 🎤 Featuring Tammy L. Harvey, Senior Manager, Sponsorships and Events at Blue Cross Blue Shield Association, and Victoria Rasmussen, Marketing Director at BW Events Tech. Hosted by Rachel Moore 🎤🎧. 👉 Watch now: https://hubs.ly/Q04rm6p30 #EventProfs #SponsorROI #EventTech #Bizzabo

Happy International Day of Friendship! 🎉 This year alone, our Bizzy events have sparked hundreds of introductions, work friendships, and collabs. We’re proud to help event profs create the moments that turn strangers into real connections. 💛 Today’s your sign to reach back out. That person you clicked with at a conference, or the one you swapped info with over coffee… drop them a message! 💌 #InternationalDayOfFriendship #EventProfs

Big event energy at your smaller events 💛  Meet Klik Box: a self-serve onsite kit that brings the full Klik SmartBadge experience (contact exchange, session scanning, gamification, touchpoints ✨) to your roadshows, regional meetups, and user groups. No managed service price tag. No new platform to learn. Just Klik-level engagement, right-sized for smaller events.  Already a Bizzabo customer? Klik Box is available now. Go check it out!

🌟 Meet our 26Q2 BizzaChamps! 🌟 At Bizzabo, we celebrate the people who raise the bar through ownership, collaboration, and impact. 🏆 This quarter’s BizzaChamps stepped up where it mattered most, taking on complex challenges, supporting their teams, and living our values in the work they do every day. ⭐Ohad Krakovsky, Head of AI ⭐Katie (Baird) Noe, Product Marketing Lead ⭐Anne Fournel, Enterprise Customer Success Manager Big congrats to all our Q2 winners! 👏 ➡️ Swipe to meet them all 💬 Tag a teammate who deserves the spotlight next quarter #BizzaChamp #EmployeeRecognition #Bizzabo #WeOwnIt